Tatiana V Anisimova
Biographic Data
| ID | 9120031 |
|---|---|
| NAME | Tatiana V Anisimova |
| GIVEN NAMES | Tatiana V |
| FAMILY NAME | Anisimova |
| SIGNATURE | ANISIMOVA T V |
| AFFILIATIONS | Russian State Library |
| ORCID | 0000-0003-1654-7783 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Figures of Speech as Used in Social Advertising Discourse
The article is devoted to the study of stylistic figures employed to increase the effectiveness of social advertising. The purpose was to describe the figures of speech that are most often used when developing the argumentation of messages. The material was collected from various media banks on the Internet by a continuous sampling method. We have analyzed environmental social advertising posters, more than 4,000 units in total. Stylistic figures…
Blending As a Mode of Ensuring Efficiency in Social Advertisement
The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. The authors dwell on the analysis of one of the most popular methods of increasing efficiency, namely blending,…
Individual sources of Tikhonravov’s, Rogozhsky, and Trоitsky chronographs in the Hellenic chronicle of the 2nd recension
The aim of this article is to prove the existence of a common source for the four Old Russian Chronographs: Tikhonravov’s (TC), Rogozhsky (RC), Troitsky (TR), and the Hellenic Chronicle of the 2nd Recension (EL-2). The methodology of the work is based on comparative textology and on the identifi cation of rare (non-typical of other Old Russian chronographs) common sources of these texts, with the involvement of the Greek originals that were the b…
The 15th-century Synodal Hexameron (Shestodnevets)
The article is devoted to the textual analysis and publication of the short Hexameron, titled Shestodnevets, which became part of the Miscellany from the Synodal collection in the State Historical museum (No. 951). An archaeographical description of the manuscript (dated to around 1460) is given; it is noted that 13 folios from it are now in the Miscellany from the V. M. Undolsky collection (RSL, col. 310, No. 562). The analysis of the Shestodnev…
The Pseudepigraphical “Life of Moses” in the “Tichonravov’s Chronograph” and in the Biblical Compendium from the Collection of thе Trinity Lavra of St. Sergius
The article's goal is to study and publish the text of a specific Slavic-Russian version of the apocryphal Life of Moses, previously unknown, which was identified in two manuscripts in the Russian State Library (both from the late 15th century), namely in the Tikhonravov’s Chronograph from the collection of handwritten books of N. S. Tikhonravov and in the Biblical Compendium from the collection of thе Trinity Lavra of St. Sergius. The remaining …
Genres of Social Advertising
The article continues the author's series of works proving that genre forms in all types of advertising do not have an independent character, they are borrowed from other discourses. There are three forms of using "alien" genres -borrowing, styling and imitation. Actually, borrowing assumes that the original genre naturally and without reconsideration fits into the form of the poster. This role is played by the genres of direct communication (req…
No prominent works on this page.
The Pseudepigraphical “Life of Moses” in the “Tichonravov’s Chronograph” and in the Biblical Compendium from the Collection of thе Trinity Lavra of St. Sergius
The article's goal is to study and publish the text of a specific Slavic-Russian version of the apocryphal Life of Moses, previously unknown, which was identified in two manuscripts in the Russian State Library (both from the late 15th century), namely in the Tikhonravov’s Chronograph from the collection of handwritten books of N. S. Tikhonravov and in the Biblical Compendium from the collection of thе Trinity Lavra of St. Sergius. The remaining …
Genres of Social Advertising
The article continues the author's series of works proving that genre forms in all types of advertising do not have an independent character, they are borrowed from other discourses. There are three forms of using "alien" genres -borrowing, styling and imitation. Actually, borrowing assumes that the original genre naturally and without reconsideration fits into the form of the poster. This role is played by the genres of direct communication (req…
The 15th-century Synodal Hexameron (Shestodnevets)
The article is devoted to the textual analysis and publication of the short Hexameron, titled Shestodnevets, which became part of the Miscellany from the Synodal collection in the State Historical museum (No. 951). An archaeographical description of the manuscript (dated to around 1460) is given; it is noted that 13 folios from it are now in the Miscellany from the V. M. Undolsky collection (RSL, col. 310, No. 562). The analysis of the Shestodnev…
Individual sources of Tikhonravov’s, Rogozhsky, and Trоitsky chronographs in the Hellenic chronicle of the 2nd recension
The aim of this article is to prove the existence of a common source for the four Old Russian Chronographs: Tikhonravov’s (TC), Rogozhsky (RC), Troitsky (TR), and the Hellenic Chronicle of the 2nd Recension (EL-2). The methodology of the work is based on comparative textology and on the identifi cation of rare (non-typical of other Old Russian chronographs) common sources of these texts, with the involvement of the Greek originals that were the b…
Figures of Speech as Used in Social Advertising Discourse
The article is devoted to the study of stylistic figures employed to increase the effectiveness of social advertising. The purpose was to describe the figures of speech that are most often used when developing the argumentation of messages. The material was collected from various media banks on the Internet by a continuous sampling method. We have analyzed environmental social advertising posters, more than 4,000 units in total. Stylistic figures…
Blending As a Mode of Ensuring Efficiency in Social Advertisement
The article conveys the need to improve the efficiency of social advertisement. The relevance of the research undertaken is due to the lack of variety and low efficiency of most social-issue related advertisements, placed on posters and billboards, and the requirement for systematic assessment of impact means circulating in advertising. The authors dwell on the analysis of one of the most popular methods of increasing efficiency, namely blending,…
Advertising (3 works) · Art (3 works) · Computer Science (3 works) · Discourse Analysis and Cultural Communication (3 works) · Language, Communication, and Linguistic Studies (3 works) · Linguistics (3 works) · Linguistics and language evolution (3 works) · Psychology (3 works) · Slogan (3 works) · Artificial Intelligence (2 works)