H S Park
Biographic Data
| ID | 9121 |
|---|---|
| NAME | H S Park |
| GIVEN NAMES | H S |
| FAMILY NAME | Park |
| SIGNATURE | PARK H S |
| AFFILIATIONS | Michigan State University |
| ORCID | 0000-0002-5389-8673 |
| VERIFIED | Yes |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 3 |
| AUTHOR COUNT | 9 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2002 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Building trust beyond algorithm
Differences Among Korean Women Attending Women’s Schools and Coed Schools
By looking at the relationship between workplace culture and gender identity, this research examines ways to potentially improve women’s satisfaction and perceptions of female workers in this presently disadvantageous work environment in Korea. Drawing from previous criticism for having prioritized inter-group processes over particular social identities, this research uses Social Identity Theory as the main theoretical framework in two studies to…
Who is (communicatively more) responsible behind the wheel? Applying the theory of communicative responsibility to TAM in the context of using navigation technology
By examining how perceived usefulness and ease of use relate to the user’s perception (i.e., communicative responsibility), the communicative behavior of the navigation system (i.e., the landmarks used to give directions), and the context of driving (i.e., familiarity of the driving location), this study applies the theory of communicative responsibility to the technology acceptance model to better understand why users are more likely to adopt ce…
The death of dignity is greatly exaggerated
Fifteen years ago, Ruth Macklin shook the medical community with her claim in the BMJ that dignity is a useless concept. Her essay provoked a storm of reactions. What have we learned from the debate? In this article I analyse the responses to her essay and the following debate to investigate whether she was right that “[d]ignity is a useless concept in medical ethics and can be eliminated without any loss of content.” While some of the commentari…
Comparisons of Koreans, Korean Americans, and White Americans regarding deceased organ donation
This study examined social responsibility and individual right perception as factors related to intention to register and to intention to avoid registering in an organ donor registry among Koreans in South Korea, Korean Americans, and White Americans in the United States. Findings showed that compared to Korean and Korean Americans, White Americans considered social responsibility to a larger extent in forming intention to avoid registering in an…
Alcohol-Related Social Gatherings with Coworkers
Two studies are reported using the theory of planned behaviour (TPB) to examine Koreans' intentions and self-reported behaviour of joining and not joining alcohol-related social gatherings with work colleagues after work hours. Study 1 showed that group-related attitudes and perceived behavioural control of the TPB components regarding joining were significantly associated with intentions to join. Study 2 examined TPB components regarding not joi…
Centering in Hierarchical Linear Modeling
This paper examines the implications of centering choices when using hierarchical linear modeling. Compared to using a level-1 predictor in its raw metric or as a grand-mean centercept, centering around the group mean can yield different outcomes when estimating and interpreting the level-1 intercept and slope. Additionally, when including level-2 predictors hypothesized to explain the variance in the level-1 intercept and slope, what each coeffi…
"I Am Sorry to Send You SPAM"
A series of studies investigating cultural differences in apology usage in unsolicited email advertising messages (i.e.. SPAM) are reported. Study 1 documented that in comparison to American SPAM, a greater percentage of Korean SPAM included apologies. The next five studies (Ns =516, 3132, 662, 524, 536) tested various explanations for cross-cultural differences in uses of and responses to, apologies. Findings indicated that advertising messages …
The Use of Exploratory Factor Analysis and Principal Components Analysis in Communication Research
Journal Article The Use of Exploratory Factor Analysis and Principal Components Analysis in Communication Research Get access Hee Sun Park, Hee Sun Park 1Michigan State University 3Please direct correspondence to the first author Search for other works by this author on: Oxford Academic Google Scholar René Dailey, René Dailey 2University of California, Santa Barbara Search for other works by this author on: Oxford Academic Google Scholar Daisy Le…
Centering in Hierarchical Linear Modeling
This paper examines the implications of centering choices when using hierarchical linear modeling. Compared to using a level-1 predictor in its raw metric or as a grand-mean centercept, centering around the group mean can yield different outcomes when estimating and interpreting the level-1 intercept and slope. Additionally, when including level-2 predictors hypothesized to explain the variance in the level-1 intercept and slope, what each coeffi…
Comparisons of Koreans, Korean Americans, and White Americans regarding deceased organ donation
This study examined social responsibility and individual right perception as factors related to intention to register and to intention to avoid registering in an organ donor registry among Koreans in South Korea, Korean Americans, and White Americans in the United States. Findings showed that compared to Korean and Korean Americans, White Americans considered social responsibility to a larger extent in forming intention to avoid registering in an…
The Use of Exploratory Factor Analysis and Principal Components Analysis in Communication Research
Journal Article The Use of Exploratory Factor Analysis and Principal Components Analysis in Communication Research Get access Hee Sun Park, Hee Sun Park 1Michigan State University 3Please direct correspondence to the first author Search for other works by this author on: Oxford Academic Google Scholar René Dailey, René Dailey 2University of California, Santa Barbara Search for other works by this author on: Oxford Academic Google Scholar Daisy Le…
"I Am Sorry to Send You SPAM"
A series of studies investigating cultural differences in apology usage in unsolicited email advertising messages (i.e.. SPAM) are reported. Study 1 documented that in comparison to American SPAM, a greater percentage of Korean SPAM included apologies. The next five studies (Ns =516, 3132, 662, 524, 536) tested various explanations for cross-cultural differences in uses of and responses to, apologies. Findings indicated that advertising messages …
Centering in Hierarchical Linear Modeling
This paper examines the implications of centering choices when using hierarchical linear modeling. Compared to using a level-1 predictor in its raw metric or as a grand-mean centercept, centering around the group mean can yield different outcomes when estimating and interpreting the level-1 intercept and slope. Additionally, when including level-2 predictors hypothesized to explain the variance in the level-1 intercept and slope, what each coeffi…
Alcohol-Related Social Gatherings with Coworkers
Two studies are reported using the theory of planned behaviour (TPB) to examine Koreans' intentions and self-reported behaviour of joining and not joining alcohol-related social gatherings with work colleagues after work hours. Study 1 showed that group-related attitudes and perceived behavioural control of the TPB components regarding joining were significantly associated with intentions to join. Study 2 examined TPB components regarding not joi…
The death of dignity is greatly exaggerated
Fifteen years ago, Ruth Macklin shook the medical community with her claim in the BMJ that dignity is a useless concept. Her essay provoked a storm of reactions. What have we learned from the debate? In this article I analyse the responses to her essay and the following debate to investigate whether she was right that “[d]ignity is a useless concept in medical ethics and can be eliminated without any loss of content.” While some of the commentari…
Comparisons of Koreans, Korean Americans, and White Americans regarding deceased organ donation
This study examined social responsibility and individual right perception as factors related to intention to register and to intention to avoid registering in an organ donor registry among Koreans in South Korea, Korean Americans, and White Americans in the United States. Findings showed that compared to Korean and Korean Americans, White Americans considered social responsibility to a larger extent in forming intention to avoid registering in an…
Who is (communicatively more) responsible behind the wheel? Applying the theory of communicative responsibility to TAM in the context of using navigation technology
By examining how perceived usefulness and ease of use relate to the user’s perception (i.e., communicative responsibility), the communicative behavior of the navigation system (i.e., the landmarks used to give directions), and the context of driving (i.e., familiarity of the driving location), this study applies the theory of communicative responsibility to the technology acceptance model to better understand why users are more likely to adopt ce…
Differences Among Korean Women Attending Women’s Schools and Coed Schools
By looking at the relationship between workplace culture and gender identity, this research examines ways to potentially improve women’s satisfaction and perceptions of female workers in this presently disadvantageous work environment in Korea. Drawing from previous criticism for having prioritized inter-group processes over particular social identities, this research uses Social Identity Theory as the main theoretical framework in two studies to…
Building trust beyond algorithm
Psychology (6 works) · Social Psychology (4 works) · Computer Science (3 works) · Perception (3 works) · Political science (2 works) · Sociology (2 works) · Academic community (1 works) · Advertising (1 works) · AI in Service Interactions (1 works) · Animal science (1 works)