Guanghai Yang
Biographic Data
| ID | 9125630 |
|---|---|
| NAME | Guanghai Yang |
| GIVEN NAMES | Guanghai |
| FAMILY NAME | Yang |
| SIGNATURE | YANG G |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How does ICT self-efficacy of undergraduate students influence the intention to use ICT
Unmasking review usefulness
This study explores how central cues, peripheral cues, and product-related signals influence the perceived usefulness of online reviews in the tourism sector. Using a large dataset of 1,544,920 reviews from Ctrip.com, the study employs advanced analytical methods, including text mining and zero-inflated negative binomial (ZINB) regression, to test the proposed hypotheses. The research reveals that factors like review valence, readability, length,…
No prominent works on this page.
Unmasking review usefulness
This study explores how central cues, peripheral cues, and product-related signals influence the perceived usefulness of online reviews in the tourism sector. Using a large dataset of 1,544,920 reviews from Ctrip.com, the study employs advanced analytical methods, including text mining and zero-inflated negative binomial (ZINB) regression, to test the proposed hypotheses. The research reveals that factors like review valence, readability, length,…
How does ICT self-efficacy of undergraduate students influence the intention to use ICT
Digital Marketing and Social Media (2 works) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital era (1 work) · Diverse Aspects of Tourism Research (1 work) · Hospitality and Tourism Education (1 work) · Information and Communications Technology (1 work) · Knowledge Acquisition (1 work) · Social cognitive theory (1 work) · Structural equation modeling (1 work) · Survey data collection (1 work)