Ngoc Yen DANG

Biographic Data

ID9126024
NAMENgoc Yen DANG
GIVEN NAMESNgoc Yen
FAMILY NAMEDANG
SIGNATUREDANG N Y
VERIFIEDNo
TOTAL WORKS1
TOTAL CITATIONS0
WORKS AS AUTHOR1
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2025
LATEST PUBLICATION YEAR2025
H-INDEX0

  • The psychological impact of social media marketing on consumer willingness to pay for tech gadgets

    Open AccessThi Thuy An Ngo, Gia Khuong An et al.ARTICLEActa Psychologica2025References: 4

    In today's competitive digital landscape, social media marketing has become a powerful mechanism for shaping consumer perceptions and influencing purchase behavior. However, limited research has examined how social media marketing activities (SMMAs) drive consumers' willingness to pay premium prices for technology products, particularly in emerging markets. Grounded in the Stimulus-Organism-Response (S-O-R) framework, this study aims to clarify h…