Fengyan Cai
Biographic Data
| ID | 91327 |
|---|---|
| NAME | Fengyan Cai |
| GIVEN NAMES | Fengyan |
| FAMILY NAME | Cai |
| SIGNATURE | CAI F |
| AFFILIATIONS | Shanghai Jiao Tong University |
| ORCID | 0000-0002-3396-838X |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 8 |
| AUTHOR COUNT | 4 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Neighbors as strangers or friends? How consumer's self‐construal affects the weight of neighbor information in residence decisions
Although everyone must make decisions about where to live, we know little about how consumers perceive social interactions with neighbors and incorporate information about neighbors into their residence decisions. This article explores the impact of consumers' self‐construal on the importance they attribute to neighbor information when choosing a residence. Across seven preregistered studies, including lab experiments and online surveys, the find…
The interactive effects of bitter flavor and mood on the decision to spend or save money
Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
We show that providing a low (vs. no) price discount can lower purchase propensity of low-priced products under certain conditions-when purchases are nonessential and purchase volume is small. Based on the theory of purchase value (Grewal, Monroe, and Krishnan 1998; Thaler 1983), we argue that offering a low price discount for nonessential purchases decreases perceived transaction value that in turn lowers consumers' purchase propensity. However,…
The generalization of deliberative and automatic behavior: The role of procedural knowledge and affective reactions
Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
We show that providing a low (vs. no) price discount can lower purchase propensity of low-priced products under certain conditions-when purchases are nonessential and purchase volume is small. Based on the theory of purchase value (Grewal, Monroe, and Krishnan 1998; Thaler 1983), we argue that offering a low price discount for nonessential purchases decreases perceived transaction value that in turn lowers consumers' purchase propensity. However,…
The generalization of deliberative and automatic behavior: The role of procedural knowledge and affective reactions
The generalization of deliberative and automatic behavior: The role of procedural knowledge and affective reactions
Boomerang Effects of Low Price Discounts: How Low Price Discounts Affect Purchase Propensity
We show that providing a low (vs. no) price discount can lower purchase propensity of low-priced products under certain conditions-when purchases are nonessential and purchase volume is small. Based on the theory of purchase value (Grewal, Monroe, and Krishnan 1998; Thaler 1983), we argue that offering a low price discount for nonessential purchases decreases perceived transaction value that in turn lowers consumers' purchase propensity. However,…
The interactive effects of bitter flavor and mood on the decision to spend or save money
Neighbors as strangers or friends? How consumer's self‐construal affects the weight of neighbor information in residence decisions
Although everyone must make decisions about where to live, we know little about how consumers perceive social interactions with neighbors and incorporate information about neighbors into their residence decisions. This article explores the impact of consumers' self‐construal on the importance they attribute to neighbor information when choosing a residence. Across seven preregistered studies, including lab experiments and online surveys, the find…
Psychology (4 works) · Social Psychology (3 works) · Social Psychology (3 works) · Advertising (2 works) · Behavioral Health and Interventions (2 works) · Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Decision-Making and Behavioral Economics (2 works) · Affect (linguistics (1 works) · Affect (linguistics) (1 works)