Anjali S Bal
Biographic Data
| ID | 9155358 |
|---|---|
| NAME | Anjali S Bal |
| GIVEN NAMES | Anjali S |
| FAMILY NAME | Bal |
| SIGNATURE | BAL A S |
| AFFILIATIONS | Dominican University of California California USA |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2012 |
| LATEST PUBLICATION YEAR | 2013 |
| H-INDEX | 1 |
Do good, goes bad, gets ugly
With millions of videos with different messages uploaded per year, companies are increasingly looking for means of making their messages stand against competitors. A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political mega‐viral video, Kony 2012 . Through this analysis, policy makers and marketers could gain a better understanding of how they can use mediums such as YouTube to exten…
Online Consumer Behavior
Traditional political campaigns use a variety of mass media tools, such as print and television, to influence voter perception of candidates. Since the rise of the Internet, the balance of power in the traditional communications continuum has shifted and the nature of politics and electioneering is undergoing massive change (Blumler & Kavanagh, 1999). The voter’s ability to access information about candidates, share opinions, and discuss specific…
Do good, goes bad, gets ugly
With millions of videos with different messages uploaded per year, companies are increasingly looking for means of making their messages stand against competitors. A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political mega‐viral video, Kony 2012 . Through this analysis, policy makers and marketers could gain a better understanding of how they can use mediums such as YouTube to exten…
Online Consumer Behavior
Traditional political campaigns use a variety of mass media tools, such as print and television, to influence voter perception of candidates. Since the rise of the Internet, the balance of power in the traditional communications continuum has shifted and the nature of politics and electioneering is undergoing massive change (Blumler & Kavanagh, 1999). The voter’s ability to access information about candidates, share opinions, and discuss specific…
Do good, goes bad, gets ugly
With millions of videos with different messages uploaded per year, companies are increasingly looking for means of making their messages stand against competitors. A theory of viral marketing is used to analyze and understand the spread of—and reactions to—a controversial political mega‐viral video, Kony 2012 . Through this analysis, policy makers and marketers could gain a better understanding of how they can use mediums such as YouTube to exten…
Advertising (2 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Political science (2 works) · Sociology (2 works) · Action (physics (1 work) · Appeal (1 work) · Attractiveness (1 work) · Citizen journalism (1 work)