José Martí Parreño
Biographic Data
| ID | 9159128 |
|---|---|
| NAME | José Martí Parreño |
| GIVEN NAMES | José Martí |
| FAMILY NAME | Parreño |
| SIGNATURE | PARREÑO J M |
| AFFILIATIONS | Valencian International University |
| ORCID | 0000-0001-5928-7956 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Factors affecting SME executives’ intentions to adopt smart factories
In order to enhance the competitiveness of the manufacturing industry in the face of the great turning point of the 4th Industrial Revolution, governments around the world are making great efforts to spread smart factories to small and medium enterprises (SMEs). The purpose of this study was to explore the factors that influence SME executives’ intentions to adopt a smart factory. To this end, a research model was developed based on the technolog…
Cibervictimización e inteligencia emocional
El análisis de la relación entre inteligencia emocional, estados de ánimo y cibervictimización constituye una línea de investigación prometedora para comprender mejor los mecanismos subyacentes que afectan los comportamientos relacionados con el ciberacoso y, por tanto, para prevenirlo. Los estados de ánimo intervienen en el comportamiento de los individuos y la inteligencia emocional puede ser utilizada para mejorar la autorregulación de estos. …
Engaging Consumers through Branded Entertainment and Convergent Media
Branded entertainment is gaining momentum within marketing communications strategy. Blurring the lines between advertising content and editorial content branded entertainment provides both advertisers and consumers with highly engaging branded media content that benefits them in a synergetic way. On the one hand, consumers can access free entertainment content such as online movies, video games or music. On the other hand, advertisers can reach c…
No prominent works on this page.
Engaging Consumers through Branded Entertainment and Convergent Media
Branded entertainment is gaining momentum within marketing communications strategy. Blurring the lines between advertising content and editorial content branded entertainment provides both advertisers and consumers with highly engaging branded media content that benefits them in a synergetic way. On the one hand, consumers can access free entertainment content such as online movies, video games or music. On the other hand, advertisers can reach c…
Cibervictimización e inteligencia emocional
El análisis de la relación entre inteligencia emocional, estados de ánimo y cibervictimización constituye una línea de investigación prometedora para comprender mejor los mecanismos subyacentes que afectan los comportamientos relacionados con el ciberacoso y, por tanto, para prevenirlo. Los estados de ánimo intervienen en el comportamiento de los individuos y la inteligencia emocional puede ser utilizada para mejorar la autorregulación de estos. …
Factors affecting SME executives’ intentions to adopt smart factories
In order to enhance the competitiveness of the manufacturing industry in the face of the great turning point of the 4th Industrial Revolution, governments around the world are making great efforts to spread smart factories to small and medium enterprises (SMEs). The purpose of this study was to explore the factors that influence SME executives’ intentions to adopt a smart factory. To this end, a research model was developed based on the technolog…
Business (2 works) · Marketing (2 works) · Advertising (1 works) · Advertising & Promotion (1 works) · Branding (1 works) · Branding (Marketing) (1 works) · Bullying, Victimization, and Aggression (1 works) · Business & Economics (1 works) · Communication and COVID-19 Impact (1 works) · Computer Science (1 works)