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Andra Ivănescu

Biographic Data

ID9161600
NAMEAndra Ivănescu
GIVEN NAMESAndra
FAMILY NAMEIvănescu
SIGNATUREIVĂNESCU A
AFFILIATIONSBrunel University of London
ORCID0000-0003-4916-9985
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
AUTHOR COUNT2
EDITOR COUNT0
FIRST PUBLICATION YEAR2019
LATEST PUBLICATION YEAR2024
H-INDEX0
  • “Pop/Stars”: The Personas of K/DA, Transmedia Marketing, and Riot Games Music

    Open Access•Andra Ivănescu•ARTICLE•Persona Studies•2024

    In 2018, American developer Riot Games introduced their new musical venture – K-pop virtual band K/DA – through a live augmented reality performance opening the League of Legends World Championship Finals. The band’s first single – POP/STARS – quickly became a hit even outside of gaming circles, leading the developers to stage a follow-up in 2020, when the band released a full EP titled ALL OUT. This article examines the evolution of the virtual …

  • Popular Music in the Nostalgia Video Game: The Way It Never Sounded

    Open Access•Andra Ivănescu•BOOK•Popular Music in the Nostalgia…•2019

No prominent works on this page.

  • Popular Music in the Nostalgia Video Game: The Way It Never Sounded

    Open Access•Andra Ivănescu•BOOK•Popular Music in the Nostalgia…•2019

  • “Pop/Stars”: The Personas of K/DA, Transmedia Marketing, and Riot Games Music

    Open Access•Andra Ivănescu•ARTICLE•Persona Studies•2024

    In 2018, American developer Riot Games introduced their new musical venture – K-pop virtual band K/DA – through a live augmented reality performance opening the League of Legends World Championship Finals. The band’s first single – POP/STARS – quickly became a hit even outside of gaming circles, leading the developers to stage a follow-up in 2020, when the band released a full EP titled ALL OUT. This article examines the evolution of the virtual …

Aesthetics (1 works) · Art (1 works) · Asian Culture and Media Studies (1 works) · Astronomy (1 works) · Computer Science (1 works) · Digital Games and Media (1 works) · Game mechanics (1 works) · Media, Gender, and Advertising (1 works) · Multimedia (1 works) · Nostalgia and Consumer Behavior (1 works)

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