Arul Mishra
Biographic Data
| ID | 91673 |
|---|---|
| NAME | Arul Mishra |
| GIVEN NAMES | Arul |
| FAMILY NAME | Mishra |
| SIGNATURE | MISHRA A |
| AFFILIATIONS | University of Utah |
| ORCID | 0000-0001-9634-5545 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 81 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 5 |
Enhancing loyalty and e-WOM in virtual brand communities: A multi-country study
Purpose Extant works on virtual brand community (VBC) engagement are limited to engagement with the community or the brand, without comprehensively investigating the antecedents and consequences of both. Additionally, most works have remained restricted to one country in their investigation, despite VBCs’ global reach. To fill these gaps, the work investigates the relationships amongst self-congruence with the brand (SCB), VBC satisfaction, affec…
A Compreative Study of Aggression Level Between Team Game and Combat Game Players
Aim: The main purpose of the study was to investigate aggression level of Team game and Combat Game. Subjects: The samples consisted of thirty (15 Team game and 15 Combat Game) players who have study in Department of Physical Education, CSJM University, Kanpur, UP. The age ranging between 18 to 28 years were selected as subjects for the purpose of study. Methods: The research Scholar had gone through discussion related to the problem. The Study w…
A Comparative Study of Anxiety of University and National Female Judokas
Aim: The purpose of the study was to assess a comparative study of anxiety of university and national level female Judokas. Subjects: Thirty randomly selected female judokas aged between 18-28 years and who participated in All India Inter University Judo Championship held at CSJMU Kanpur and Open state level championship held at Kanpur District were selected as subjects for the purpose of study. Methods: The research Scholar had gone through disc…
Role of data safety and perceived privacy for acceptance of IoT-enabled technologies at smart tourism destinations
Smart tourism with the Internet of Things (IoT)-enabled technologies is the future of global tourism. This study examines smart tourism adoption based on trust and risk theories integrated with the technology adoption model (TAM). Perceived privacy and safety-security risks are discussed as key issues that affect the tourists’ level of trust in the technology, which influences perceived usefulness, perceived ease of use, attitudes, and behavioura…
The future of large language models in social science research: Reply to Berger (2024) and Carrillo et al. (2024)
In their commentaries, Berger (2024) and Carrillo et al. (2024) raise several thoughtful questions regarding machine-assisted hypothesis generation in the social sciences. We discuss their ideas and build upon them. (PsycInfo Database Record (c) 2024 APA, all rights reserved)
Machine-assisted social psychology hypothesis generation
Social psychology research projects begin with generating a testable idea that relies heavily on a researcher's ability to assimilate, recall, and accurately process available research findings. However, an exponential increase in new research findings is making the task of synthesizing ideas across the multitude of topics challenging, which could result in important overlooked research connections. In this research, we leverage the fact that soc…
Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: A mixed method approach
With the self-determination theory (SDT) as grounding, the current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation with 782 respondents, to propose seven travel motivations for Indian millennials. These motivations are knowledge-seeking, escape, sense of accomplishment, experience stimulation, social relationships, destination rewards, and social media compulsion. These motivations are map…
Does the first letter of one’s name affect life decisions? A natural language processing examination of nominative determinism
This research examines whether the phenomenon of nominative determinism (a name-driven outcome) exists in the real world. Nominative determinism manifests as a preference for a profession or city to live in that begins with the same letter as a person's own name. The literature presents opposing views on this phenomenon, with one stream of research documenting the influence and another stream questioning the existence and generalizability of the …
An attribute-based framework for students' motivation to join an HEI: A self-determination theory perspective
Purpose The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI). Design/methodology/approach With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation regulations. Findings A total of eight regulations were proposed: academic/extracurricular activities, infrastruc…
Transparent AI: Reliabilist and proud
Duran et al argue in ‘Who is afraid of black box algorithms? On the epistemological and ethical basis of trust in medical AI’1 that traditionally proposed solutions to make black box machine learning models in medicine less opaque and more transparent are, though necessary, ultimately not sufficient to establish their overall trustworthiness. This is because transparency procedures currently employed, such as the use of an interpretable predictor…
The Perils of Leading a Democracy
Environmental characteristics can influence aging. Democracy results in higher life expectancy for its members. However, there is a lack of research that indicates the influence of democracy on its leaders. Specifically, we examine how the nature of democracy affects the perceived aging of its leaders. In this paper, we capture perceived aging via face perception. We suggest that leaders in a democracy are perceived to age more compared to those …
Religion and Reactance to Covid-19 Mitigation Guidelines
During the current COVID-19 pandemic, religious gatherings have become intense hot spots for the spread of the virus. In this research, we focus on the religiosity of communities to examine whether religiosity helps or hinders adherence to mitigation policies such as shelter-in-place directives. Prior research makes opposing predictions as to the influence of religiosity. One stream predicts greater adherence because of rule-abiding norms and alt…
Religion and reactance to Covid-19 mitigation guidelines
During the current COVID-19 pandemic, religious gatherings have become intense hot spots for the spread of the virus. In this research, we focus on the religiosity of communities to examine whether religiosity helps or hinders adherence to mitigation policies such as shelter-in-place directives. Prior research has made opposing predictions as to the influence of religiosity. One stream predicts greater adherence because of rule-abiding norms and …
How language shapes prejudice against women: An examination across 45 world languages
Language provides an ever-present context for our cognitions and has the ability to shape them. Languages across the world can be gendered (language in which the form of noun, verb, or pronoun is presented as female or male) versus genderless. In an ongoing debate, one stream of research suggests that gendered languages are more likely to display gender prejudice than genderless languages. However, another stream of research suggests that languag…
Brand trust, institutional commitment, and their impact on student loyalty: Evidence for higher education in India
Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent acquisition costs down. This study investigates the impact of four dimensions of brand trust, namely reliabilit…
The Influence of the Phonetic Elements of a Name on Risk Assessment
The authors propose that the phonetic elements of a name affect risk perception. Specifically, they find that people prefer a name that evokes volatility when faced with a risky prospect, but prefer a name that evokes calmness when faced with a safe prospect. The authors posit that a volatile (vs. calm) prospect name results in more perceived fluctuations, and thus greater movement from, the given risk level. Therefore, a volatile prospect name r…
All that glitters is not green: Creating trustworthy ecofriendly services at green hotels
Why Do Indian Military Officers Want to Leave? An Empirical Investigation
Armed forces form the lifeblood of any nation, and morale of its officers is the key to effective defense of the country's borders. Yet, most militaries, and so does Indian, suffer from a relatively high rate of churn of officers that has adverse effects. Turnover is detrimental to any organization, and it is particularly undesirable for armed forces, as it affects unit cohesion and operational preparedness, thus proving to be chronic problem tha…
The Influence of Bite Size on Quantity of Food Consumed: A Field Study: Figure 1
While research has extensively investigated how portion sizes can influence the quantity of food consumed, relatively little work has been done to explore how bite size influences overall consumption. This research seeks to address this concern. In a field study, we collected data in a restaurant and manipulated bite size by providing diners with small or large forks. We found that diners consumed more from smaller rather than larger forks. Utili…
Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences
This article studies the influence of product groupings on consumer preferences. Specifically, it is proposed that when each product in two groups has an equal chance of a gain, consumers prefer to choose from a group that appears more contagious (e.g., products arranged close together, similarly, or symmetrically). However, when each product in two groups has an equal chance of a loss, consumers prefer to choose from a group that appears less co…
Consistency and Validity Issues in Consumer Judgments
Prior research has traced poor judgment quality to poor calibration. We suggest inconsistency to be another reason for poor judgment quality—utilizing different models on different occasions resulting in increased wandering in judgments. We demonstrate differing consistency in the utilization of models depending upon which variable is used as a cue and which is used as the criterion to be predicted. This results in differing correlations underlyi…
Money: A Bias for the Whole
We document the phenomenon of “bias for the whole,” wherein greater value is perceived for money in the form of a whole (large denomination) than for equivalent amounts of money in parts (smaller denominations), resulting in a lower inclination to spend with the whole. We demonstrate across four experiments that the bias arises from greater processing fluency experienced in processing the whole as opposed to parts. This processing fluency is hedo…
Religion and reactance to Covid-19 mitigation guidelines
During the current COVID-19 pandemic, religious gatherings have become intense hot spots for the spread of the virus. In this research, we focus on the religiosity of communities to examine whether religiosity helps or hinders adherence to mitigation policies such as shelter-in-place directives. Prior research has made opposing predictions as to the influence of religiosity. One stream predicts greater adherence because of rule-abiding norms and …
Money: A Bias for the Whole
We document the phenomenon of “bias for the whole,” wherein greater value is perceived for money in the form of a whole (large denomination) than for equivalent amounts of money in parts (smaller denominations), resulting in a lower inclination to spend with the whole. We demonstrate across four experiments that the bias arises from greater processing fluency experienced in processing the whole as opposed to parts. This processing fluency is hedo…
How language shapes prejudice against women: An examination across 45 world languages
Language provides an ever-present context for our cognitions and has the ability to shape them. Languages across the world can be gendered (language in which the form of noun, verb, or pronoun is presented as female or male) versus genderless. In an ongoing debate, one stream of research suggests that gendered languages are more likely to display gender prejudice than genderless languages. However, another stream of research suggests that languag…
Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences
This article studies the influence of product groupings on consumer preferences. Specifically, it is proposed that when each product in two groups has an equal chance of a gain, consumers prefer to choose from a group that appears more contagious (e.g., products arranged close together, similarly, or symmetrically). However, when each product in two groups has an equal chance of a loss, consumers prefer to choose from a group that appears less co…
All that glitters is not green: Creating trustworthy ecofriendly services at green hotels
The Influence of Bite Size on Quantity of Food Consumed: A Field Study: Figure 1
While research has extensively investigated how portion sizes can influence the quantity of food consumed, relatively little work has been done to explore how bite size influences overall consumption. This research seeks to address this concern. In a field study, we collected data in a restaurant and manipulated bite size by providing diners with small or large forks. We found that diners consumed more from smaller rather than larger forks. Utili…
Machine-assisted social psychology hypothesis generation
Social psychology research projects begin with generating a testable idea that relies heavily on a researcher's ability to assimilate, recall, and accurately process available research findings. However, an exponential increase in new research findings is making the task of synthesizing ideas across the multitude of topics challenging, which could result in important overlooked research connections. In this research, we leverage the fact that soc…
Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: A mixed method approach
With the self-determination theory (SDT) as grounding, the current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation with 782 respondents, to propose seven travel motivations for Indian millennials. These motivations are knowledge-seeking, escape, sense of accomplishment, experience stimulation, social relationships, destination rewards, and social media compulsion. These motivations are map…
The Influence of the Phonetic Elements of a Name on Risk Assessment
The authors propose that the phonetic elements of a name affect risk perception. Specifically, they find that people prefer a name that evokes volatility when faced with a risky prospect, but prefer a name that evokes calmness when faced with a safe prospect. The authors posit that a volatile (vs. calm) prospect name results in more perceived fluctuations, and thus greater movement from, the given risk level. Therefore, a volatile prospect name r…
Why Do Indian Military Officers Want to Leave? An Empirical Investigation
Armed forces form the lifeblood of any nation, and morale of its officers is the key to effective defense of the country's borders. Yet, most militaries, and so does Indian, suffer from a relatively high rate of churn of officers that has adverse effects. Turnover is detrimental to any organization, and it is particularly undesirable for armed forces, as it affects unit cohesion and operational preparedness, thus proving to be chronic problem tha…
Brand trust, institutional commitment, and their impact on student loyalty: Evidence for higher education in India
Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent acquisition costs down. This study investigates the impact of four dimensions of brand trust, namely reliabilit…
Consistency and Validity Issues in Consumer Judgments
Prior research has traced poor judgment quality to poor calibration. We suggest inconsistency to be another reason for poor judgment quality—utilizing different models on different occasions resulting in increased wandering in judgments. We demonstrate differing consistency in the utilization of models depending upon which variable is used as a cue and which is used as the criterion to be predicted. This results in differing correlations underlyi…
Consistency and Validity Issues in Consumer Judgments
Prior research has traced poor judgment quality to poor calibration. We suggest inconsistency to be another reason for poor judgment quality—utilizing different models on different occasions resulting in increased wandering in judgments. We demonstrate differing consistency in the utilization of models depending upon which variable is used as a cue and which is used as the criterion to be predicted. This results in differing correlations underlyi…
Money: A Bias for the Whole
We document the phenomenon of “bias for the whole,” wherein greater value is perceived for money in the form of a whole (large denomination) than for equivalent amounts of money in parts (smaller denominations), resulting in a lower inclination to spend with the whole. We demonstrate across four experiments that the bias arises from greater processing fluency experienced in processing the whole as opposed to parts. This processing fluency is hedo…
Influence of Contagious versus Noncontagious Product Groupings on Consumer Preferences
This article studies the influence of product groupings on consumer preferences. Specifically, it is proposed that when each product in two groups has an equal chance of a gain, consumers prefer to choose from a group that appears more contagious (e.g., products arranged close together, similarly, or symmetrically). However, when each product in two groups has an equal chance of a loss, consumers prefer to choose from a group that appears less co…
The Influence of Bite Size on Quantity of Food Consumed: A Field Study: Figure 1
While research has extensively investigated how portion sizes can influence the quantity of food consumed, relatively little work has been done to explore how bite size influences overall consumption. This research seeks to address this concern. In a field study, we collected data in a restaurant and manipulated bite size by providing diners with small or large forks. We found that diners consumed more from smaller rather than larger forks. Utili…
Why Do Indian Military Officers Want to Leave? An Empirical Investigation
Armed forces form the lifeblood of any nation, and morale of its officers is the key to effective defense of the country's borders. Yet, most militaries, and so does Indian, suffer from a relatively high rate of churn of officers that has adverse effects. Turnover is detrimental to any organization, and it is particularly undesirable for armed forces, as it affects unit cohesion and operational preparedness, thus proving to be chronic problem tha…
All that glitters is not green: Creating trustworthy ecofriendly services at green hotels
Religion and Reactance to Covid-19 Mitigation Guidelines
During the current COVID-19 pandemic, religious gatherings have become intense hot spots for the spread of the virus. In this research, we focus on the religiosity of communities to examine whether religiosity helps or hinders adherence to mitigation policies such as shelter-in-place directives. Prior research makes opposing predictions as to the influence of religiosity. One stream predicts greater adherence because of rule-abiding norms and alt…
Religion and reactance to Covid-19 mitigation guidelines
During the current COVID-19 pandemic, religious gatherings have become intense hot spots for the spread of the virus. In this research, we focus on the religiosity of communities to examine whether religiosity helps or hinders adherence to mitigation policies such as shelter-in-place directives. Prior research has made opposing predictions as to the influence of religiosity. One stream predicts greater adherence because of rule-abiding norms and …
How language shapes prejudice against women: An examination across 45 world languages
Language provides an ever-present context for our cognitions and has the ability to shape them. Languages across the world can be gendered (language in which the form of noun, verb, or pronoun is presented as female or male) versus genderless. In an ongoing debate, one stream of research suggests that gendered languages are more likely to display gender prejudice than genderless languages. However, another stream of research suggests that languag…
Brand trust, institutional commitment, and their impact on student loyalty: Evidence for higher education in India
Oversupply of higher education services in emerging countries, like India, implies an ever-increasing cost of student acquisition despite large student populations. Hence, creating trust through effective service delivery supported with full institutional commitment remains the only way to create student loyalty and bring the subsequent acquisition costs down. This study investigates the impact of four dimensions of brand trust, namely reliabilit…
The Influence of the Phonetic Elements of a Name on Risk Assessment
The authors propose that the phonetic elements of a name affect risk perception. Specifically, they find that people prefer a name that evokes volatility when faced with a risky prospect, but prefer a name that evokes calmness when faced with a safe prospect. The authors posit that a volatile (vs. calm) prospect name results in more perceived fluctuations, and thus greater movement from, the given risk level. Therefore, a volatile prospect name r…
An attribute-based framework for students' motivation to join an HEI: A self-determination theory perspective
Purpose The current work explores the attributes that serve as motivation regulations for students' selection of a higher education institute (HEI). Design/methodology/approach With a self-determination theory (SDT) perspective, the current study used a mixed-method approach to develop a scale to measure HEI attribute-based motivation regulations. Findings A total of eight regulations were proposed: academic/extracurricular activities, infrastruc…
Transparent AI: Reliabilist and proud
Duran et al argue in ‘Who is afraid of black box algorithms? On the epistemological and ethical basis of trust in medical AI’1 that traditionally proposed solutions to make black box machine learning models in medicine less opaque and more transparent are, though necessary, ultimately not sufficient to establish their overall trustworthiness. This is because transparency procedures currently employed, such as the use of an interpretable predictor…
The Perils of Leading a Democracy
Environmental characteristics can influence aging. Democracy results in higher life expectancy for its members. However, there is a lack of research that indicates the influence of democracy on its leaders. Specifically, we examine how the nature of democracy affects the perceived aging of its leaders. In this paper, we capture perceived aging via face perception. We suggest that leaders in a democracy are perceived to age more compared to those …
Autonomous/controlled travel motivations and their effect on travel intentions of Indian Millennials: A mixed method approach
With the self-determination theory (SDT) as grounding, the current study uses qualitative investigation with twenty-five respondents and a two-stage quantitative validation with 782 respondents, to propose seven travel motivations for Indian millennials. These motivations are knowledge-seeking, escape, sense of accomplishment, experience stimulation, social relationships, destination rewards, and social media compulsion. These motivations are map…
Does the first letter of one’s name affect life decisions? A natural language processing examination of nominative determinism
This research examines whether the phenomenon of nominative determinism (a name-driven outcome) exists in the real world. Nominative determinism manifests as a preference for a profession or city to live in that begins with the same letter as a person's own name. The literature presents opposing views on this phenomenon, with one stream of research documenting the influence and another stream questioning the existence and generalizability of the …
A Compreative Study of Aggression Level Between Team Game and Combat Game Players
Aim: The main purpose of the study was to investigate aggression level of Team game and Combat Game. Subjects: The samples consisted of thirty (15 Team game and 15 Combat Game) players who have study in Department of Physical Education, CSJM University, Kanpur, UP. The age ranging between 18 to 28 years were selected as subjects for the purpose of study. Methods: The research Scholar had gone through discussion related to the problem. The Study w…
A Comparative Study of Anxiety of University and National Female Judokas
Aim: The purpose of the study was to assess a comparative study of anxiety of university and national level female Judokas. Subjects: Thirty randomly selected female judokas aged between 18-28 years and who participated in All India Inter University Judo Championship held at CSJMU Kanpur and Open state level championship held at Kanpur District were selected as subjects for the purpose of study. Methods: The research Scholar had gone through disc…
Role of data safety and perceived privacy for acceptance of IoT-enabled technologies at smart tourism destinations
Smart tourism with the Internet of Things (IoT)-enabled technologies is the future of global tourism. This study examines smart tourism adoption based on trust and risk theories integrated with the technology adoption model (TAM). Perceived privacy and safety-security risks are discussed as key issues that affect the tourists’ level of trust in the technology, which influences perceived usefulness, perceived ease of use, attitudes, and behavioura…
The future of large language models in social science research: Reply to Berger (2024) and Carrillo et al. (2024)
In their commentaries, Berger (2024) and Carrillo et al. (2024) raise several thoughtful questions regarding machine-assisted hypothesis generation in the social sciences. We discuss their ideas and build upon them. (PsycInfo Database Record (c) 2024 APA, all rights reserved)
Machine-assisted social psychology hypothesis generation
Social psychology research projects begin with generating a testable idea that relies heavily on a researcher's ability to assimilate, recall, and accurately process available research findings. However, an exponential increase in new research findings is making the task of synthesizing ideas across the multitude of topics challenging, which could result in important overlooked research connections. In this research, we leverage the fact that soc…
Enhancing loyalty and e-WOM in virtual brand communities: A multi-country study
Purpose Extant works on virtual brand community (VBC) engagement are limited to engagement with the community or the brand, without comprehensively investigating the antecedents and consequences of both. Additionally, most works have remained restricted to one country in their investigation, despite VBCs’ global reach. To fill these gaps, the work investigates the relationships amongst self-congruence with the brand (SCB), VBC satisfaction, affec…
Psychology (19 works) · Social Psychology (10 works) · Political science (9 works) · Business (8 works) · Marketing (7 works) · Computer Science (6 works) · Sociology (6 works) · Advertising (5 works) · PsycINFO (5 works) · Social Psychology (5 works)