Joyce Costello
Biographic Data
| ID | 9171261 |
|---|---|
| NAME | Joyce Costello |
| GIVEN NAMES | Joyce |
| FAMILY NAME | Costello |
| SIGNATURE | COSTELLO J |
| AFFILIATIONS | Bournemouth University |
| ORCID | 0000-0003-1392-4766 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Exploring personal branding determinants and pro-social organizational behaviors of employee influencers on LinkedIn
Purpose Within social media networks, a new form of influencers is emerging in the form of employee influencers. The development of social media platform creator tools allows companies to identify potential employee influencers for campaigns. It is not understood, though if employee influencers use personal branding to their advantage, like mainstream influencers. Design/methodology/approach The study analyzes 362 profiles of employees at a Briti…
Public Service Motivation and Civic Engagement
No prominent works on this page.
Public Service Motivation and Civic Engagement
Exploring personal branding determinants and pro-social organizational behaviors of employee influencers on LinkedIn
Purpose Within social media networks, a new form of influencers is emerging in the form of employee influencers. The development of social media platform creator tools allows companies to identify potential employee influencers for campaigns. It is not understood, though if employee influencers use personal branding to their advantage, like mainstream influencers. Design/methodology/approach The study analyzes 362 profiles of employees at a Briti…
Agency (philosophy) (1 work) · Business (1 work) · Civic engagement (1 work) · Civil Service (1 work) · Corporate branding (1 work) · Digital Marketing and Social Media (1 work) · Gender, Feminism, and Media (1 work) · Influencer marketing (1 work) · Law (1 work) · Mainstream (1 work)