Sandalio Gómez
Biographic Data
| ID | 9174377 |
|---|---|
| NAME | Sandalio Gómez |
| GIVEN NAMES | Sandalio |
| FAMILY NAME | Gómez |
| SIGNATURE | GÓMEZ S |
| AFFILIATIONS | IESE Business School |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 0 |
Value Creation and Sport Management
The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer aff…
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Value Creation and Sport Management
The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer aff…
Advertising (1 work) · Business (1 work) · Business administration (1 work) · Business model (1 work) · Computer Science (1 work) · Economic aspects (1 work) · Management (1 work) · Marketing (1 work) · Marketing (1 work) · Marketing management (1 work)