Ignacio Urrutia
Biographic Data
| ID | 9174378 |
|---|---|
| NAME | Ignacio Urrutia |
| GIVEN NAMES | Ignacio |
| FAMILY NAME | Urrutia |
| SIGNATURE | URRUTIA I |
| AFFILIATIONS | Universidad Francisco de Vitoria |
| ORCID | 0000-0001-7905-9782 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2010 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Sport to Postsport
This article examines the transformation of Real Madrid through the redevelopment of the Santiago Bernabéu Stadium, framing the club as a paradigmatic case of a postsport organization. Drawing on a mixed-methods design, the study combines an interpretive qualitative synthesis of secondary sources with a quantitative economic assessment to explore how infrastructural investment, commercial diversification, and media-oriented strategies have reshap…
Value Creation and Sport Management
The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer aff…
No prominent works on this page.
Value Creation and Sport Management
The sports business has become one of the fastest-growing industries in recent years. Sports organizations now have the potential to generate massive amounts of revenue through a variety of different channels, including broadcasting rights, advertising and branding. However, the rise of sports-related business has so far received relatively little attention from management scholars and social scientists. This book argues that we can no longer aff…
From Sport to Postsport
This article examines the transformation of Real Madrid through the redevelopment of the Santiago Bernabéu Stadium, framing the club as a paradigmatic case of a postsport organization. Drawing on a mixed-methods design, the study combines an interpretive qualitative synthesis of secondary sources with a quantitative economic assessment to explore how infrastructural investment, commercial diversification, and media-oriented strategies have reshap…
Sport and Mega-Event Impacts (2 works) · Sports Analytics and Performance (2 works) · Sports, Gender, and Society (2 works) · Advertising (1 work) · Business (1 work) · Business administration (1 work) · Business model (1 work) · Club (1 work) · Computer Science (1 work) · Economic aspects (1 work)