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Gerri Spassova

Biographic Data

ID91887
NAMEGerri Spassova
GIVEN NAMESGerri
FAMILY NAMESpassova
SIGNATURESPASSOVA G
AFFILIATIONSDepartment of Marketing Monash University Melbourne Australia
ORCID0000-0001-5040-3869
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS5
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2026
H-INDEX1
  • Offended by the algorithm

    Open Access•Gerri Spassova, Mauricio Palmeira•ARTICLE•Computers in Human Behavior•2026

    Rapid advances in artificial intelligence have enabled the rise of AI-enabled advisory tools. While these tools benefit decision-makers, they also introduce new competitive pressures for human advisors whose expertise they may complement or replace. Prior research shows that advisors react negatively when clients approach other advisors, feeling offended and becoming less willing to maintain the relationship. Yet little is known about how advisor…

  • Consulting Multiple Advisors

    Open Access•Mauricio Palmeira, Gerri Spassova•ARTICLE•Journal of Behavioral Decision…•2024•Cited by: 1•References: 6

    Consulting multiple advisors tends to improve decision quality; however, limited understanding exists regarding how advisors respond to the presence of co‐advisors. Previous research has cautioned about the potential interpersonal costs of seeking advice from multiple sources. It suggests that advisors may perceive their advice as less likely to be utilized, diminishing their willingness to continue assisting the seeker. In contrast, we propose t…

  • Thou shalt be safe

    Open Access•Gerri Spassova, Mauricio Palmeira•ARTICLE•Journal of Behavioral Decision…•2023•References: 9

    This research takes the first step in exploring how the emotions of choice recipients influence the riskiness of decisions made for them by others. In particular, we focus on the role of sadness—an emotion that has been shown to prompt risk‐seeking in choices for self. Across five studies, in monetary and social decisions, participants prefer safer options for sad, relative to neutral‐affect others, even when the expected value of the safer optio…

  • Looking into the Future

    Gerri Spassova, Angela Yuson Lee•ARTICLE•Journal of Consumer Research•2013•Cited by: 4

    Representing an event in abstract (vs. concrete) terms and as happening in the distant (vs. proximal) future has been shown to have important consequences for cognition and motivation. Less is known about factors that influence construal level and perceived temporal distance. The present research identifies one such factor and explores the implications for persuasion. Four studies show that an independent self-view is associated with abstract rep…

  • Looking into the Future

    Gerri Spassova, Angela Yuson Lee•ARTICLE•Journal of Consumer Research•2013•Cited by: 4

    Representing an event in abstract (vs. concrete) terms and as happening in the distant (vs. proximal) future has been shown to have important consequences for cognition and motivation. Less is known about factors that influence construal level and perceived temporal distance. The present research identifies one such factor and explores the implications for persuasion. Four studies show that an independent self-view is associated with abstract rep…

  • Consulting Multiple Advisors

    Open Access•Mauricio Palmeira, Gerri Spassova•ARTICLE•Journal of Behavioral Decision…•2024•Cited by: 1•References: 6

    Consulting multiple advisors tends to improve decision quality; however, limited understanding exists regarding how advisors respond to the presence of co‐advisors. Previous research has cautioned about the potential interpersonal costs of seeking advice from multiple sources. It suggests that advisors may perceive their advice as less likely to be utilized, diminishing their willingness to continue assisting the seeker. In contrast, we propose t…

  • Looking into the Future

    Gerri Spassova, Angela Yuson Lee•ARTICLE•Journal of Consumer Research•2013•Cited by: 4

    Representing an event in abstract (vs. concrete) terms and as happening in the distant (vs. proximal) future has been shown to have important consequences for cognition and motivation. Less is known about factors that influence construal level and perceived temporal distance. The present research identifies one such factor and explores the implications for persuasion. Four studies show that an independent self-view is associated with abstract rep…

  • Thou shalt be safe

    Open Access•Gerri Spassova, Mauricio Palmeira•ARTICLE•Journal of Behavioral Decision…•2023•References: 9

    This research takes the first step in exploring how the emotions of choice recipients influence the riskiness of decisions made for them by others. In particular, we focus on the role of sadness—an emotion that has been shown to prompt risk‐seeking in choices for self. Across five studies, in monetary and social decisions, participants prefer safer options for sad, relative to neutral‐affect others, even when the expected value of the safer optio…

  • Consulting Multiple Advisors

    Open Access•Mauricio Palmeira, Gerri Spassova•ARTICLE•Journal of Behavioral Decision…•2024•Cited by: 1•References: 6

    Consulting multiple advisors tends to improve decision quality; however, limited understanding exists regarding how advisors respond to the presence of co‐advisors. Previous research has cautioned about the potential interpersonal costs of seeking advice from multiple sources. It suggests that advisors may perceive their advice as less likely to be utilized, diminishing their willingness to continue assisting the seeker. In contrast, we propose t…

  • Offended by the algorithm

    Open Access•Gerri Spassova, Mauricio Palmeira•ARTICLE•Computers in Human Behavior•2026

    Rapid advances in artificial intelligence have enabled the rise of AI-enabled advisory tools. While these tools benefit decision-makers, they also introduce new competitive pressures for human advisors whose expertise they may complement or replace. Prior research shows that advisors react negatively when clients approach other advisors, feeling offended and becoming less willing to maintain the relationship. Yet little is known about how advisor…

Psychology (3 works) · Social Psychology (3 works) · Social Psychology (2 works) · Advertising (1 work) · Affect (linguistics (1 work) · AI in Service Interactions (1 work) · Anger (1 work) · Appeal (1 work) · Artificial Intelligence in Healthcare and Education (1 work) · Behavioral Health and Interventions (1 work)

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