Charles C Cui

Biographic Data

ID9190898
NAMECharles C Cui
GIVEN NAMESCharles C
FAMILY NAMECui
SIGNATURECUI C C
VERIFIEDNo
TOTAL WORKS4
TOTAL CITATIONS0
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2016
H-INDEX0

  • The Myth of Self-Centeredness in Materialism

    Open AccessSandra Awanis, Bodo B Schlegelmilch et al.CHAPTERRediscovering the Essentiality of…2016

  • International Joint Ventures

    Open AccessCharles Cui, Charles C CuiCHAPTERWiley Encyclopedia of Management2015

    An international joint venture (IJV) refers to a co‐operative operation formed by two or more independent entities from different countries to achieve common or complementary objectives.

  • Bivariate Analysis

    Open AccessCharles Cui, Charles C Cui et al.CHAPTERWiley Encyclopedia of Management2015

    Bivariate analysis refers to a group of statistical methods for analyzing the relationship between two variables.

  • International Marketing

    Open AccessCharles Cui, Charles C CuiCHAPTERWiley Encyclopedia of Management2015

    International marketing is generally known as Marketing activities across borders.