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Matthew Farmer

Biographic Data

ID9225824
NAMEMatthew Farmer
GIVEN NAMESMatthew
FAMILY NAMEFarmer
SIGNATUREFARMER M
AFFILIATIONSUtah Valley University
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Conceptualizing and Measuring Nostalgia for Eras

    Open Access•Matthew Farmer, Caleb Warren•ARTICLE•Journal of Advertising•2026

    Nostalgic advertisements transport consumers back to specific eras, like the 1990s or Roaring Twenties, yet existing scales and methods were not designed to study nostalgia for discrete time periods—that is, eras. Instead, existing scales were designed to measure nostalgia either for specific stimuli, such as an advertisement, or for the past in general. We help align research and practice in three ways. First, we reconceptualize nostalgia as a c…

  • Transnational LGBT Activism and UK-Based NGOs

    Open Access•Matthew C Farmer, Matthew Farmer•BOOK•Transnational LGBT Activism and…•2020

  • Choral Disrobing in Aristophanes

    Matthew C Farmer, Matthew Farmer•ARTICLE•Illinois Classical Studies•2020

    Five times in the extant comedies of Aristophanes, the members of the chorus remove part or all of their costumes. In this chapter, I seek to provide a new, unifying explanation for the practice of choral stripping: I argue that Aristophanes inherits a pre-comic tradition of choral disrobing, but that he uses moments of choral costume change for specific dramatic purposes within each of his plays. The theatrical audience’s knowledge of the comic …

No prominent works on this page.

  • Transnational LGBT Activism and UK-Based NGOs

    Open Access•Matthew C Farmer, Matthew Farmer•BOOK•Transnational LGBT Activism and…•2020

  • Choral Disrobing in Aristophanes

    Matthew C Farmer, Matthew Farmer•ARTICLE•Illinois Classical Studies•2020

    Five times in the extant comedies of Aristophanes, the members of the chorus remove part or all of their costumes. In this chapter, I seek to provide a new, unifying explanation for the practice of choral stripping: I argue that Aristophanes inherits a pre-comic tradition of choral disrobing, but that he uses moments of choral costume change for specific dramatic purposes within each of his plays. The theatrical audience’s knowledge of the comic …

  • Conceptualizing and Measuring Nostalgia for Eras

    Open Access•Matthew Farmer, Caleb Warren•ARTICLE•Journal of Advertising•2026

    Nostalgic advertisements transport consumers back to specific eras, like the 1990s or Roaring Twenties, yet existing scales and methods were not designed to study nostalgia for discrete time periods—that is, eras. Instead, existing scales were designed to measure nostalgia either for specific stimuli, such as an advertisement, or for the past in general. We help align research and practice in three ways. First, we reconceptualize nostalgia as a c…

Art (2 works) · Visual arts (2 works) · African Sexualities and LGBTQ+ Issues (1 work) · Choir (1 work) · Chorus (1 work) · Classical Antiquity Studies (1 work) · Colonialism (1 work) · Comics (1 work) · Consumer behaviour (1 work) · Consumer Culture (1 work)

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