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Liangyu Wu

Biographic Data

ID9230796
NAMELiangyu Wu
GIVEN NAMESLiangyu
FAMILY NAMEWu
SIGNATUREWU L
AFFILIATIONSBusiness School, Sun Yat-sen University
ORCID0000-0003-4701-1332
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
WORKS AS AUTHOR4
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2020
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Exploring the combined impact of color and editing on emotional perception in authentic films

    Open Access•Zhengcao Cao, Yashu Wang et al.•ARTICLE•Humanities and Social Sciences…•2024

    Film color and editing are crucial elements in filmmaking, posing significant questions about their effective use in eliciting emotional responses from viewers. While prior research has explored the impacts of color and editing independently, their combined effect remains largely unexplored, leaving the open question of how these elements together affect emotional perception. This study investigates the combined impact of film color and editing o…

  • Eye in outer space

    Open Access•Honghai Yu, Xianfeng Hao et al.•ARTICLE•Humanities and Social Sciences…•2023

    Forecasting stock returns is challenging. Traditional economic data that are available to all investors are published with lags and suffer from the problem of frequent revisions. Consequently, they often fail to forecast stock returns. For this reason, investors are increasingly interested in seeking alternative data. This paper forecasts stock returns using satellite-based information on shipping containers, which can capture economic activity i…

  • Magical Realism Cinema

    Liangyu Wu•ARTICLE•Film International•2023

    Preview this article: Magical Realism Cinema, Page 1 of 1 /docserver/preview/fulltext/fint/21/1-2/fint.21.1-2.26_Wu-1.gif

  • Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting

    Zhuomin Shi, Caiyun Zhang et al.•ARTICLE•International Journal of…•2020

    Sales volume and the percentage of positive reviews are viewed as learning sources in online shopping. This paper examines the relative effect of these two attributes and determines the underlying mechanism that can be applied to online advertising. We verify the existence of negativity bias in online reviews through an eye-tracking experiment. Consumers underestimate the rating of products with high sales volume relative to products with low sal…

No prominent works on this page.

  • Sales or reviews, which matters more to consumer preference and online advertising? – evidence from eye-tracking and self-reporting

    Zhuomin Shi, Caiyun Zhang et al.•ARTICLE•International Journal of…•2020

    Sales volume and the percentage of positive reviews are viewed as learning sources in online shopping. This paper examines the relative effect of these two attributes and determines the underlying mechanism that can be applied to online advertising. We verify the existence of negativity bias in online reviews through an eye-tracking experiment. Consumers underestimate the rating of products with high sales volume relative to products with low sal…

  • Eye in outer space

    Open Access•Honghai Yu, Xianfeng Hao et al.•ARTICLE•Humanities and Social Sciences…•2023

    Forecasting stock returns is challenging. Traditional economic data that are available to all investors are published with lags and suffer from the problem of frequent revisions. Consequently, they often fail to forecast stock returns. For this reason, investors are increasingly interested in seeking alternative data. This paper forecasts stock returns using satellite-based information on shipping containers, which can capture economic activity i…

  • Magical Realism Cinema

    Liangyu Wu•ARTICLE•Film International•2023

    Preview this article: Magical Realism Cinema, Page 1 of 1 /docserver/preview/fulltext/fint/21/1-2/fint.21.1-2.26_Wu-1.gif

  • Exploring the combined impact of color and editing on emotional perception in authentic films

    Open Access•Zhengcao Cao, Yashu Wang et al.•ARTICLE•Humanities and Social Sciences…•2024

    Film color and editing are crucial elements in filmmaking, posing significant questions about their effective use in eliciting emotional responses from viewers. While prior research has explored the impacts of color and editing independently, their combined effect remains largely unexplored, leaving the open question of how these elements together affect emotional perception. This study investigates the combined impact of film color and editing o…

Computer Science (2 works) · Economics (2 works) · Psychology (2 works) · Advertising (1 work) · Aesthetic Perception and Analysis (1 work) · Art (1 work) · Art history (1 work) · Business (1 work) · Cognitive psychology (1 work) · Color perception and design (1 work)

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