Seon Hye Jeong
Datos Biográficos
| ID | 92363 |
|---|---|
| NOMBRE | Seon Hye Jeong |
| NOMBRES | Seon Hye |
| APELLIDO | Jeong |
| FIRMA | JEONG S H |
| AFILIACIONES | Korea University |
| ORCID | 0000-0003-2411-5649 |
| VERIFICADO | Sí |
| TOTAL DE OBRAS | 23 |
| TOTAL DE CITAS | 49 |
| TOTAL COMO AUTOR | 23 |
| TOTAL COMO EDITOR | 0 |
| PRIMER AÑO DE PUBLICACIÓN | 2007 |
| AÑO MÁS RECIENTE DE PUBLICACIÓN | 2026 |
| ÍNDICE H | 5 |
Effects of Creativity in AI Advertising
Extending previous research on creative AI to the context of AI advertising, the present study examined whether creativity in AI advertising could evoke perceptions of uncanniness and consequently have a negative impact on ad outcomes. Based on a two (ad creativity: low vs. high) by two (creator label: human vs. AI) between-subjects experimental design, the present study showed that ad creativity in general had a positive direct impact on attitud…
Generative Artificial Intelligence and Misinformation Acceptance
Generative artificial intelligence (AI) tools could create statements that are seemingly plausible but factually incorrect. This is referred to as AI hallucination, which can contribute to the generation and dissemination of misinformation. Thus, the present study examines whether forewarning about AI hallucination could reduce individuals’ acceptance of AI-generated misinformation. An online experiment with 208 Korean adults demonstrated that AI…
Media Attributions and Public's Responses to Russia–Ukraine War
Objective Based on Weiner's attribution model, this research examined how attributions regarding an international conflict (e.g., Russia‐Ukraine war) lead to the public's responses (e.g., helping vs. punishment), mediated by their emotions toward nations (e.g., Russia vs. Ukraine) and individuals (e.g., Russians vs. Ukrainians). Methods In Study 1, we conducted a content analysis of 253 news articles about Russia‐Ukraine war that were published i…
Factors affecting HPV vaccination intention in China
This study examined how HPV vaccination intentions in China are influenced by exposure to various information sources (e.g. media and interpersonal). We applied Protection Motivation Theory (PMT), and the Focus Theory of Normative Conduct (FTNC). An online survey was conducted with 279 Chinese adults. Results showed that news media use, perceived susceptibility, response-efficacy and self-efficacy from PMT, and injunctive norms from FTNC were pos…
Gist Knowledge and Misinformation Acceptance
Applying fuzzy trace theory to misinformation related to COVID-19, the present study (a) examines the roles of gist knowledge in predicting misinformation acceptance, and (b) further examines whether a gist cue in fact checking scales affects the level of gist knowledge. Study 1 (a survey) showed that categorical gist knowledge was negatively related to misinformation acceptance, whereas ordinal gist knowledge was not, when both types of knowledg…
The Effect of Augmented Reality and Privacy Priming in a Fashion-Related App
In this research, we tested (a) the effects of augmented reality (AR) and (b) how the effects of AR could be moderated by privacy perceptions. We used a 2 eyewear app type (AR vs. non-AR) by 2 privacy priming (prime vs. no prime) between-subject experimental design, and 114 Korean adults participated in the experiment. Results showed that AR had a main effect on perceived ease of use but not on perceived usefulness. Instead, the effect of AR on p…
Does Covid-19 Message Fatigue Lead to Misinformation Acceptance? An Extension of the Risk Information Seeking and Processing Model
Based on the Risk Information Seeking and Processing Model, the present study examines whether COVID-19 message fatigue leads to greater information avoidance and heuristic processing, and consequently greater acceptance of misinformation. We conducted a survey of 821 Korean adults regarding their information seeking and processing regarding COVID-19 vaccination. Results of SEM analyses showed that COVID-19 message fatigue was (a) negatively rela…
Misinformation Exposure and Acceptance
The present study tests and extends the RISP model (a) by applying the model in the context of COVID-19 in South Korea and (b) by examining the impacts of information seeking and processing on misinformation exposure and acceptance. Based on a survey of 346 Korean adults, this study showed that information avoidance, but not information seeking, was a positive predictor of misinformation exposure. In addition, heuristic processing, but not system…
Education-Based Gap in Misinformation Acceptance
Based on the knowledge gap hypothesis as a theoretical framework, the present study examines (a) whether there is an education-based gap in misinformation acceptance, (b) whether the education-based gap could be explained by differences in issue knowledge, information processing, and media dependency, and (c) whether the education-based gap in misinformation acceptance widens as the level of exposure to misinformation increases. We conducted a su…
The Effects of Responsibility Frames and Stigmatizing Headlines in News on Support for Covid-19 Policies in Korea
This study examined the mechanisms through which responsibility frames and stigmatizing headlines influence support for governmental policies to address the pandemic. Based on a factorial design experiment, we examined the effects of 2 responsibility frames (individual vs. societal responsibility) and 4 headline types (non-stigmatized vs. name-stigmatized vs. characteristic-stigmatized vs. both-stigmatized). The results showed that the individual…
Green biocides for the conservation of hypogeal mural paintings raised from Western and Eastern traditions
Hypogeal environments due to their limited air circulation, low constant temperatures and high humidity could be threatened by microbial spreading. In cultural heritage preservation, natural bioactive molecules have been proposed as a possible alternative to traditional biocides. Although several papers report the in vitro effect of green biocides, scant information is available about their efficacy in direct application and interaction with hist…
Effects of Disinformation Using Deepfake
This research examines (a) the negative impact of disinformation including a deepfake video and (b) the protective effect of media literacy education. We conducted an experiment using a two disinformation message type (deepfake video present vs. absent) by three media literacy education (general disinformation vs. deepfake-specific vs. no literacy) factorial design. In the general disinformation (vs. deepfake-specific) literacy condition, partici…
Consumers’ Response to Format Characteristics in Native Advertising
The key characteristic of native advertising is that it simulates the format of the editorial content. The current study examines how format similarity—the extent to which the format of an advertisement is similar to the format of the editorial content—affects consumers’ responses to the advertisement and whether the effects differ by format novelty, the extent to which the format of the editorial content is novel or familiar to consumers. Result…
A Channel-Specific Analysis of the Risk Information Seeking and Processing (Risp) Model
The risk information seeking and processing (RISP) model posits that information insufficiency could lead to information seeking, and the effect could be moderated by relevant channel beliefs and perceived information gathering capacity. The RISP model is tested in the context of Koreans’ risk information seeking and processing related to toxic chemicals in consumer products. The present study showed that the impact of information insufficiency w…
Effects of Media Attributions on Responsibility Judgments and Policy Opinions
This study tests how the public’s responsibility judgments and their policy opinions could be affected by different types of attributions made by the media. Study 1 examined three types of attributions regarding smartphone addiction: (a) individualistic (e.g., lack of self-control), (b) societal (e.g., the media industry or government), and (c) none (i.e., control group). Results showed that individualistic attributions by the media did not affec…
Information Insufficiency and Information Seeking
The risk information seeking and processing model predicts information-seeking behavior based on a number of factors, including information insufficiency. Using the risk information seeking and processing model, the present study experimentally manipulated the two components of information insufficiency (i.e., sufficiency threshold and current knowledge). Sufficiency threshold was manipulated using information about radon risk with varying levels…
Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes
Despite the recent proliferation of research on media multitasking, a comprehensive meta-analytic review of its effects has not been available. Based on a review of 49 media multitasking studies, this meta-analysis showed that multitasking has negative effects on cognitive outcomes, whereas it has positive effects on attitudinal (or persuasion-related) outcomes. Moderator analyses suggested that the negative effects of multitasking on cognitive o…
What type of content are smartphone users addicted to
Predictors of Pro-Environmental Behaviors of American and Korean Students
This study employs the theory of reasoned action and protection motivation theory to predict American and Korean students’ intentions to engage in behaviors that can help mitigate climate change. The results indicate that one’s attitudes toward the prevention of climate change, perceived severity of climate change, response efficacy, and self-efficacy regarding climate change prevention were significant predictors of one’s intentions to engage in…
Media Literacy Interventions
Although numerous media literacy interventions have been developed and delivered over the past 3 decades, a comprehensive meta-analytic assessment of their effects has not been available. This study investigates the average effect size and moderators of 51 media literacy interventions. Media literacy interventions had positive effects (d=.37) on outcomes including media knowledge, criticism, perceived realism, influence, behavioral beliefs, attit…
Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing
This study examined the effects of multitasking on persuasion, including comprehension and counterarguing of persuasive messages, which were presented in three different contexts: (a) nonmultitasking with full attention paid to the message, (b) multitasking with primary attention paid to the message, and (c) multitasking with secondary attention paid to the message. Consistent with predictions, the results suggested that multitasking reduced the …
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Predictors of Multitasking with Media
In this research, multitasking with media is defined as an audience behavior that combines media use with another non-media activity. This study examines (a) the prevalence and patterns of multitasking among 14- to 16-year-olds and (b) the media and audience factors that predict such behavior. Consistent with previous research, this study found that youth frequently multitask with media. Both (a) ownership of media in bedrooms as a media factor a…
Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes
Despite the recent proliferation of research on media multitasking, a comprehensive meta-analytic review of its effects has not been available. Based on a review of 49 media multitasking studies, this meta-analysis showed that multitasking has negative effects on cognitive outcomes, whereas it has positive effects on attitudinal (or persuasion-related) outcomes. Moderator analyses suggested that the negative effects of multitasking on cognitive o…
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Predictors of Pro-Environmental Behaviors of American and Korean Students
This study employs the theory of reasoned action and protection motivation theory to predict American and Korean students’ intentions to engage in behaviors that can help mitigate climate change. The results indicate that one’s attitudes toward the prevention of climate change, perceived severity of climate change, response efficacy, and self-efficacy regarding climate change prevention were significant predictors of one’s intentions to engage in…
Effects of Media Attributions on Responsibility Judgments and Policy Opinions
This study tests how the public’s responsibility judgments and their policy opinions could be affected by different types of attributions made by the media. Study 1 examined three types of attributions regarding smartphone addiction: (a) individualistic (e.g., lack of self-control), (b) societal (e.g., the media industry or government), and (c) none (i.e., control group). Results showed that individualistic attributions by the media did not affec…
Information Insufficiency and Information Seeking
The risk information seeking and processing model predicts information-seeking behavior based on a number of factors, including information insufficiency. Using the risk information seeking and processing model, the present study experimentally manipulated the two components of information insufficiency (i.e., sufficiency threshold and current knowledge). Sufficiency threshold was manipulated using information about radon risk with varying levels…
Green biocides for the conservation of hypogeal mural paintings raised from Western and Eastern traditions
Hypogeal environments due to their limited air circulation, low constant temperatures and high humidity could be threatened by microbial spreading. In cultural heritage preservation, natural bioactive molecules have been proposed as a possible alternative to traditional biocides. Although several papers report the in vitro effect of green biocides, scant information is available about their efficacy in direct application and interaction with hist…
A Channel-Specific Analysis of the Risk Information Seeking and Processing (Risp) Model
The risk information seeking and processing (RISP) model posits that information insufficiency could lead to information seeking, and the effect could be moderated by relevant channel beliefs and perceived information gathering capacity. The RISP model is tested in the context of Koreans’ risk information seeking and processing related to toxic chemicals in consumer products. The present study showed that the impact of information insufficiency w…
The Effects of Responsibility Frames and Stigmatizing Headlines in News on Support for Covid-19 Policies in Korea
This study examined the mechanisms through which responsibility frames and stigmatizing headlines influence support for governmental policies to address the pandemic. Based on a factorial design experiment, we examined the effects of 2 responsibility frames (individual vs. societal responsibility) and 4 headline types (non-stigmatized vs. name-stigmatized vs. characteristic-stigmatized vs. both-stigmatized). The results showed that the individual…
Predictors of Multitasking with Media
In this research, multitasking with media is defined as an audience behavior that combines media use with another non-media activity. This study examines (a) the prevalence and patterns of multitasking among 14- to 16-year-olds and (b) the media and audience factors that predict such behavior. Consistent with previous research, this study found that youth frequently multitask with media. Both (a) ownership of media in bedrooms as a media factor a…
Media Literacy Interventions
Although numerous media literacy interventions have been developed and delivered over the past 3 decades, a comprehensive meta-analytic assessment of their effects has not been available. This study investigates the average effect size and moderators of 51 media literacy interventions. Media literacy interventions had positive effects (d=.37) on outcomes including media knowledge, criticism, perceived realism, influence, behavioral beliefs, attit…
Does Multitasking Increase or Decrease Persuasion? Effects of Multitasking on Comprehension and Counterarguing
This study examined the effects of multitasking on persuasion, including comprehension and counterarguing of persuasive messages, which were presented in three different contexts: (a) nonmultitasking with full attention paid to the message, (b) multitasking with primary attention paid to the message, and (c) multitasking with secondary attention paid to the message. Consistent with predictions, the results suggested that multitasking reduced the …
Effects of gain- and loss-framed messages on the sun safety behavior of adolescents
This study examined how message framing effects can be moderated by two types of risk: (a) perceived effectiveness in preventing a risk and (b) perceived susceptibility to the risk. The results indicate that the perceived effectiveness moderated framing effects on the intention to use sunscreen such that a loss-framed message was more effective when perceived effectiveness was low, whereas a gain-framed message was more effective when perceived e…
Predictors of Pro-Environmental Behaviors of American and Korean Students
This study employs the theory of reasoned action and protection motivation theory to predict American and Korean students’ intentions to engage in behaviors that can help mitigate climate change. The results indicate that one’s attitudes toward the prevention of climate change, perceived severity of climate change, response efficacy, and self-efficacy regarding climate change prevention were significant predictors of one’s intentions to engage in…
What type of content are smartphone users addicted to
Information Insufficiency and Information Seeking
The risk information seeking and processing model predicts information-seeking behavior based on a number of factors, including information insufficiency. Using the risk information seeking and processing model, the present study experimentally manipulated the two components of information insufficiency (i.e., sufficiency threshold and current knowledge). Sufficiency threshold was manipulated using information about radon risk with varying levels…
Media Multitasking Effects on Cognitive vs. Attitudinal Outcomes
Despite the recent proliferation of research on media multitasking, a comprehensive meta-analytic review of its effects has not been available. Based on a review of 49 media multitasking studies, this meta-analysis showed that multitasking has negative effects on cognitive outcomes, whereas it has positive effects on attitudinal (or persuasion-related) outcomes. Moderator analyses suggested that the negative effects of multitasking on cognitive o…
Effects of Media Attributions on Responsibility Judgments and Policy Opinions
This study tests how the public’s responsibility judgments and their policy opinions could be affected by different types of attributions made by the media. Study 1 examined three types of attributions regarding smartphone addiction: (a) individualistic (e.g., lack of self-control), (b) societal (e.g., the media industry or government), and (c) none (i.e., control group). Results showed that individualistic attributions by the media did not affec…
A Channel-Specific Analysis of the Risk Information Seeking and Processing (Risp) Model
The risk information seeking and processing (RISP) model posits that information insufficiency could lead to information seeking, and the effect could be moderated by relevant channel beliefs and perceived information gathering capacity. The RISP model is tested in the context of Koreans’ risk information seeking and processing related to toxic chemicals in consumer products. The present study showed that the impact of information insufficiency w…
Effects of Disinformation Using Deepfake
This research examines (a) the negative impact of disinformation including a deepfake video and (b) the protective effect of media literacy education. We conducted an experiment using a two disinformation message type (deepfake video present vs. absent) by three media literacy education (general disinformation vs. deepfake-specific vs. no literacy) factorial design. In the general disinformation (vs. deepfake-specific) literacy condition, partici…
Consumers’ Response to Format Characteristics in Native Advertising
The key characteristic of native advertising is that it simulates the format of the editorial content. The current study examines how format similarity—the extent to which the format of an advertisement is similar to the format of the editorial content—affects consumers’ responses to the advertisement and whether the effects differ by format novelty, the extent to which the format of the editorial content is novel or familiar to consumers. Result…
The Effect of Augmented Reality and Privacy Priming in a Fashion-Related App
In this research, we tested (a) the effects of augmented reality (AR) and (b) how the effects of AR could be moderated by privacy perceptions. We used a 2 eyewear app type (AR vs. non-AR) by 2 privacy priming (prime vs. no prime) between-subject experimental design, and 114 Korean adults participated in the experiment. Results showed that AR had a main effect on perceived ease of use but not on perceived usefulness. Instead, the effect of AR on p…
Does Covid-19 Message Fatigue Lead to Misinformation Acceptance? An Extension of the Risk Information Seeking and Processing Model
Based on the Risk Information Seeking and Processing Model, the present study examines whether COVID-19 message fatigue leads to greater information avoidance and heuristic processing, and consequently greater acceptance of misinformation. We conducted a survey of 821 Korean adults regarding their information seeking and processing regarding COVID-19 vaccination. Results of SEM analyses showed that COVID-19 message fatigue was (a) negatively rela…
Misinformation Exposure and Acceptance
The present study tests and extends the RISP model (a) by applying the model in the context of COVID-19 in South Korea and (b) by examining the impacts of information seeking and processing on misinformation exposure and acceptance. Based on a survey of 346 Korean adults, this study showed that information avoidance, but not information seeking, was a positive predictor of misinformation exposure. In addition, heuristic processing, but not system…
Education-Based Gap in Misinformation Acceptance
Based on the knowledge gap hypothesis as a theoretical framework, the present study examines (a) whether there is an education-based gap in misinformation acceptance, (b) whether the education-based gap could be explained by differences in issue knowledge, information processing, and media dependency, and (c) whether the education-based gap in misinformation acceptance widens as the level of exposure to misinformation increases. We conducted a su…
The Effects of Responsibility Frames and Stigmatizing Headlines in News on Support for Covid-19 Policies in Korea
This study examined the mechanisms through which responsibility frames and stigmatizing headlines influence support for governmental policies to address the pandemic. Based on a factorial design experiment, we examined the effects of 2 responsibility frames (individual vs. societal responsibility) and 4 headline types (non-stigmatized vs. name-stigmatized vs. characteristic-stigmatized vs. both-stigmatized). The results showed that the individual…
Green biocides for the conservation of hypogeal mural paintings raised from Western and Eastern traditions
Hypogeal environments due to their limited air circulation, low constant temperatures and high humidity could be threatened by microbial spreading. In cultural heritage preservation, natural bioactive molecules have been proposed as a possible alternative to traditional biocides. Although several papers report the in vitro effect of green biocides, scant information is available about their efficacy in direct application and interaction with hist…
Gist Knowledge and Misinformation Acceptance
Applying fuzzy trace theory to misinformation related to COVID-19, the present study (a) examines the roles of gist knowledge in predicting misinformation acceptance, and (b) further examines whether a gist cue in fact checking scales affects the level of gist knowledge. Study 1 (a survey) showed that categorical gist knowledge was negatively related to misinformation acceptance, whereas ordinal gist knowledge was not, when both types of knowledg…
Generative Artificial Intelligence and Misinformation Acceptance
Generative artificial intelligence (AI) tools could create statements that are seemingly plausible but factually incorrect. This is referred to as AI hallucination, which can contribute to the generation and dissemination of misinformation. Thus, the present study examines whether forewarning about AI hallucination could reduce individuals’ acceptance of AI-generated misinformation. An online experiment with 208 Korean adults demonstrated that AI…
Media Attributions and Public's Responses to Russia–Ukraine War
Objective Based on Weiner's attribution model, this research examined how attributions regarding an international conflict (e.g., Russia‐Ukraine war) lead to the public's responses (e.g., helping vs. punishment), mediated by their emotions toward nations (e.g., Russia vs. Ukraine) and individuals (e.g., Russians vs. Ukrainians). Methods In Study 1, we conducted a content analysis of 253 news articles about Russia‐Ukraine war that were published i…
Factors affecting HPV vaccination intention in China
This study examined how HPV vaccination intentions in China are influenced by exposure to various information sources (e.g. media and interpersonal). We applied Protection Motivation Theory (PMT), and the Focus Theory of Normative Conduct (FTNC). An online survey was conducted with 279 Chinese adults. Results showed that news media use, perceived susceptibility, response-efficacy and self-efficacy from PMT, and injunctive norms from FTNC were pos…
Effects of Creativity in AI Advertising
Extending previous research on creative AI to the context of AI advertising, the present study examined whether creativity in AI advertising could evoke perceptions of uncanniness and consequently have a negative impact on ad outcomes. Based on a two (ad creativity: low vs. high) by two (creator label: human vs. AI) between-subjects experimental design, the present study showed that ad creativity in general had a positive direct impact on attitud…
Psychology (21 obras) · Social Psychology (15 obras) · Computer Science (13 obras) · Cognitive psychology (8 obras) · Media Influence and Health (7 obras) · Misinformation and Its Impacts (7 obras) · Political science (6 obras) · Social Psychology (6 obras) · Advertising (5 obras) · Artificial Intelligence (5 obras)