Ahmad Abdel Tawwab Sharaf Eldin
Biographic Data
| ID | 9239719 |
|---|---|
| NAME | Ahmad Abdel Tawwab Sharaf Eldin |
| GIVEN NAMES | Ahmad Abdel Tawwab Sharaf |
| FAMILY NAME | Eldin |
| SIGNATURE | ELDIN A A T S |
| AFFILIATIONS | National Defence College |
| ORCID | 0000-0002-7117-8207 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Signs, Symbols, and Persuasion in Digital Commercial Discourse
The rise of online advertising in the Arab world has urged the researchers to investigate how persuasive messages are generated through the interplay of language, images, and symbols. This study conducts a comparative semiotic analysis to explore the use of signs, symbols, and multimodal strategies in digital commercial discourse in Saudi Arabia and Egypt. The purpose of the study is to investigate how persuasive strategies are constructed and ho…
A rhetorical study of the trade war discourse between the US and China
This study examines the discursive construction of the U.S.-China trade war, exploring how rhetorical strategies manifest ideological stances and power dynamics. Moving beyond economic interpretations, the research utilizes a tripartite framework grounded in Critical Discourse Analysis (CDA) to dissect ten primary government documents from 2023 to 2024. The analysis reveals the strategic deployment of classical rhetorical appeals (ethos, pathos, …
Cognitive Framing in Climate Change Debates
How the public perceives climate change and the actions taken to address it are significantly influenced by how the issue is framed in discourse. This study employs Cognitive Critical Discourse Analysis (Cognitive CDA) to examine the mental frameworks present in media and policy texts related to climate change. By analyzing a broad collection of international media articles and policy papers, the research identifies recurring themes such as “clim…
The role of metaphor in the Israeli-Palestinian conflict a cognitive linguistic approach
Metaphors have long been recognized as powerful tools that shape our understanding of the world. In the context of the Israeli-Palestinian conflict, metaphors play a crucial role in shaping perceptions and attitudes towards the conflict. This research explores the connection between Lakoff and Johnson's Conceptual Metaphor Theory and the role of metaphor in the Israeli-Palestinian conflict from a cognitive linguistic perspective. The study focuse…
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The role of metaphor in the Israeli-Palestinian conflict a cognitive linguistic approach
Metaphors have long been recognized as powerful tools that shape our understanding of the world. In the context of the Israeli-Palestinian conflict, metaphors play a crucial role in shaping perceptions and attitudes towards the conflict. This research explores the connection between Lakoff and Johnson's Conceptual Metaphor Theory and the role of metaphor in the Israeli-Palestinian conflict from a cognitive linguistic perspective. The study focuse…
Cognitive Framing in Climate Change Debates
How the public perceives climate change and the actions taken to address it are significantly influenced by how the issue is framed in discourse. This study employs Cognitive Critical Discourse Analysis (Cognitive CDA) to examine the mental frameworks present in media and policy texts related to climate change. By analyzing a broad collection of international media articles and policy papers, the research identifies recurring themes such as “clim…
Signs, Symbols, and Persuasion in Digital Commercial Discourse
The rise of online advertising in the Arab world has urged the researchers to investigate how persuasive messages are generated through the interplay of language, images, and symbols. This study conducts a comparative semiotic analysis to explore the use of signs, symbols, and multimodal strategies in digital commercial discourse in Saudi Arabia and Egypt. The purpose of the study is to investigate how persuasive strategies are constructed and ho…
A rhetorical study of the trade war discourse between the US and China
This study examines the discursive construction of the U.S.-China trade war, exploring how rhetorical strategies manifest ideological stances and power dynamics. Moving beyond economic interpretations, the research utilizes a tripartite framework grounded in Critical Discourse Analysis (CDA) to dissect ten primary government documents from 2023 to 2024. The analysis reveals the strategic deployment of classical rhetorical appeals (ethos, pathos, …
Cognition (2 works) · Discourse Analysis in Language Studies (2 works) · Language, Metaphor, and Cognition (2 works) · Linguistics (2 works) · Philosophy (2 works) · Psychology (2 works) · Sociology (2 works) · China (1 work) · Climate change (1 work) · Climate Change Communication and Perception (1 work)