Chengxiang Ma
Biographic Data
| ID | 9240136 |
|---|---|
| NAME | Chengxiang Ma |
| GIVEN NAMES | Chengxiang |
| FAMILY NAME | Ma |
| SIGNATURE | MA C |
| AFFILIATIONS | Walailak University International College Walailak University Nakhon Si Thammarat Thailand |
| ORCID | 0009-0007-6675-7996 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
When to apologise? The effect of temporal landmarks on tourists’ willingness to forgive in destination reputation crises
In the context of highly developed social media, tourist destinations frequently face reputation crises that undermine tourists’ trust and revisit willingness. Existing studies have mostly focused on the content of crisis repair statements, while overlooking the critical timing of ‘when to apologize’. Our research addresses this issue by revealing how the temporal landmarks (beginning vs. end) of tourists reading repair statements affects their w…
Swiping across firewalls
This article examines how Thai cultural imaginaries shape the digital desires and sexual mobilities of young Chinese gay men living under authoritarian repression in mainland China. It traces how state censorship, familial silencing and queer fantasies converge to produce transnational desire and ambivalent forms of liberation. Drawing on semi-structured interviews with 30 Chinese gay men aged 18–35 who had visited Thailand, the study employs ref…
Employee Burnout, “Involution” and “Lying Flat”
This study explores how burnout (“Juan”) and involution (“Neijuan”) cultures have led to the rise of “Tangping” (lying flat) among Gen Z tourism workers in Anji City, China. Understanding these dynamics is essential for enhancing employee well‐being and organizational health in this major tourism hub. Limited research has addressed the combined impact of these cultures on Anji's tourism workforce, which this study investigates using qualitative i…
The mandarin advantage
This study explores the crucial role of Thai university students proficient in Chinese in revitalizing cross-border e-commerce for Chinese tourists within Thailand’s recovering hospitality sector. By leveraging their language proficiency and cultural insight, these students enhance platform usability, foster cultural sensitivity, and drive business innovation—offering unique solutions for post-COVID economic recovery. Through qualitative intervie…
Exploring the Potential Synergy Between Disruptive Technology and Historical/Cultural Heritage in Thailand's Tourism Industry for Achieving Sustainable Development in the Future
While disruptive technologies such as augmented reality (AR), virtual reality (VR), and mobile apps hold promise for enriching visitor experiences in heritage tourism, their integration necessitates a nuanced approach to ensure the sustainable development of the sector. This study addresses a critical gap in existing research by exploring this specific synergy within Thailand's unique tourism landscape. Through a comprehensive literature review, …
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Exploring the Potential Synergy Between Disruptive Technology and Historical/Cultural Heritage in Thailand's Tourism Industry for Achieving Sustainable Development in the Future
While disruptive technologies such as augmented reality (AR), virtual reality (VR), and mobile apps hold promise for enriching visitor experiences in heritage tourism, their integration necessitates a nuanced approach to ensure the sustainable development of the sector. This study addresses a critical gap in existing research by exploring this specific synergy within Thailand's unique tourism landscape. Through a comprehensive literature review, …
Employee Burnout, “Involution” and “Lying Flat”
This study explores how burnout (“Juan”) and involution (“Neijuan”) cultures have led to the rise of “Tangping” (lying flat) among Gen Z tourism workers in Anji City, China. Understanding these dynamics is essential for enhancing employee well‐being and organizational health in this major tourism hub. Limited research has addressed the combined impact of these cultures on Anji's tourism workforce, which this study investigates using qualitative i…
The mandarin advantage
This study explores the crucial role of Thai university students proficient in Chinese in revitalizing cross-border e-commerce for Chinese tourists within Thailand’s recovering hospitality sector. By leveraging their language proficiency and cultural insight, these students enhance platform usability, foster cultural sensitivity, and drive business innovation—offering unique solutions for post-COVID economic recovery. Through qualitative intervie…
When to apologise? The effect of temporal landmarks on tourists’ willingness to forgive in destination reputation crises
In the context of highly developed social media, tourist destinations frequently face reputation crises that undermine tourists’ trust and revisit willingness. Existing studies have mostly focused on the content of crisis repair statements, while overlooking the critical timing of ‘when to apologize’. Our research addresses this issue by revealing how the temporal landmarks (beginning vs. end) of tourists reading repair statements affects their w…
Swiping across firewalls
This article examines how Thai cultural imaginaries shape the digital desires and sexual mobilities of young Chinese gay men living under authoritarian repression in mainland China. It traces how state censorship, familial silencing and queer fantasies converge to produce transnational desire and ambivalent forms of liberation. Drawing on semi-structured interviews with 30 Chinese gay men aged 18–35 who had visited Thailand, the study employs ref…
Tourism (4 works) · Business (2 works) · Digital Marketing and Social Media (2 works) · Diverse Aspects of Tourism Research (2 works) · Geography (2 works) · Hospitality (2 works) · Advertising (1 work) · African Sexualities and LGBTQ+ Issues (1 work) · Archaeology (1 work) · Burnout (1 work)