Joyce M Wolburg
Biographic Data
| ID | 9260921 |
|---|---|
| NAME | Joyce M Wolburg |
| GIVEN NAMES | Joyce M |
| FAMILY NAME | Wolburg |
| SIGNATURE | WOLBURG J M |
| AFFILIATIONS | University of Tennessee at Knoxville |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2011 |
| H-INDEX | 0 |
Aging Gracefully
To be an aging consumer in a youth culture means facing several challenges, including maintaining self‐esteem in the face of negative media portrayals, redefining the meaning of being sexually active, coping with vulnerability, planning for retirement and investing for the final years. Despite tremendous differences and contradictions among aging consumers, many policymakers take a narrow, single‐minded approach to issues of consumer welfare and …
Preserving the Moment, Commodifying Time, and Improving Upon the Past
Despite its pervasiveness in ads, the depiction of time in American advertising remains one of the least understood cultural values, perhaps because of its complexity and its taken-for-grantedness. Using a sample of magazine ads, this study adds to the existing knowledge and provides new insights into 5 time categories: limited time, marking time, more time, planning time, and oriented time. Examples and frequencies of time categories are provide…
Preserving the Moment, Commodifying Time, and Improving upon the past
Despite its pervasiveness in ads, the depiction of time in American advertising remains one of the least understood cultural values, perhaps because of its complexity and its taken-for-grantedness. Using a sample of magazine ads, this study adds to the existing knowledge and provides new insights into 5 time categories: limited time, marking time, more time, planning time, and oriented time. Examples and frequencies of time categories are provide…
No prominent works on this page.
Preserving the Moment, Commodifying Time, and Improving Upon the Past
Despite its pervasiveness in ads, the depiction of time in American advertising remains one of the least understood cultural values, perhaps because of its complexity and its taken-for-grantedness. Using a sample of magazine ads, this study adds to the existing knowledge and provides new insights into 5 time categories: limited time, marking time, more time, planning time, and oriented time. Examples and frequencies of time categories are provide…
Preserving the Moment, Commodifying Time, and Improving upon the past
Despite its pervasiveness in ads, the depiction of time in American advertising remains one of the least understood cultural values, perhaps because of its complexity and its taken-for-grantedness. Using a sample of magazine ads, this study adds to the existing knowledge and provides new insights into 5 time categories: limited time, marking time, more time, planning time, and oriented time. Examples and frequencies of time categories are provide…
Aging Gracefully
To be an aging consumer in a youth culture means facing several challenges, including maintaining self‐esteem in the face of negative media portrayals, redefining the meaning of being sexually active, coping with vulnerability, planning for retirement and investing for the final years. Despite tremendous differences and contradictions among aging consumers, many policymakers take a narrow, single‐minded approach to issues of consumer welfare and …
Business (3 works) · Marketing (3 works) · Sociology (3 works) · Advertising (2 works) · Art (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Depiction (2 works) · Literature (2 works) · Mathematics (2 works) · Media studies (2 works)