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SK Gupta

Biographic Data

ID9275356
NAMESK Gupta
GIVEN NAMESSK
FAMILY NAMEGupta
SIGNATUREGUPTA S
AFFILIATIONSBanaras Hindu University
VERIFIEDNo
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2013
LATEST PUBLICATION YEAR2026
H-INDEX0
  • In Indian Advertising, Typography and Packaging as Cultural Interfaces

    Open Access•Arjita Singh, Shivangi Gupta et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    In order to mediate plurality, continuity, and international visual interaction, this study looks at typography and package design in Indian advertising. The study examines how modern Indian branding practices use typographic articulation and material packaging tactics to navigate linguistic diversity, historical visual traditions, and transnational design standardization. It is situated within the discourse of design studies and visual culture. …

  • Ethno-botanical study of medicinal plants of Paddar Valley of Jammu and Kashmir, India

    Open Access•SK Gupta, O P Sharma et al.•ARTICLE•African Journal of Traditional…•2013

    The Paddar Valley, historically known as Sapphire Valley situated in Kishtwar district, is a prime landmark in the Jammu region of J&K state and is known for its rich cultural and plant diversity because of diverse habitats such as rivers, streams, meadows and steep mountain slopes. The area is located in the dry temperate region comprising typical vegetation which disappears completely on the eastern slopes, dominated by a variety of economical …

No prominent works on this page.

  • Ethno-botanical study of medicinal plants of Paddar Valley of Jammu and Kashmir, India

    Open Access•SK Gupta, O P Sharma et al.•ARTICLE•African Journal of Traditional…•2013

    The Paddar Valley, historically known as Sapphire Valley situated in Kishtwar district, is a prime landmark in the Jammu region of J&K state and is known for its rich cultural and plant diversity because of diverse habitats such as rivers, streams, meadows and steep mountain slopes. The area is located in the dry temperate region comprising typical vegetation which disappears completely on the eastern slopes, dominated by a variety of economical …

  • In Indian Advertising, Typography and Packaging as Cultural Interfaces

    Open Access•Arjita Singh, Shivangi Gupta et al.•ARTICLE•ShodhKosh: Journal of Visual and…•2026

    In order to mediate plurality, continuity, and international visual interaction, this study looks at typography and package design in Indian advertising. The study examines how modern Indian branding practices use typographic articulation and material packaging tactics to navigate linguistic diversity, historical visual traditions, and transnational design standardization. It is situated within the discourse of design studies and visual culture. …

Agriculture (1 work) · Agroforestry (1 work) · Biodiversity (1 work) · Biology (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Packaging Perceptions and Trends (1 work) · Conversation (1 work) · Ecology (1 work) · Ethnobotanical and Medicinal Plants Studies (1 work) · Geography (1 work)

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