Denise Von Wald
Biographic Data
| ID | 9302059 |
|---|---|
| NAME | Denise Von Wald |
| GIVEN NAMES | Denise |
| FAMILY NAME | Von Wald |
| SIGNATURE | VON WALD D |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2006 |
| LATEST PUBLICATION YEAR | 2006 |
| H-INDEX | 0 |
The Development of the "Secrets" Image of South Australia
This article investigates the impact of a specific marketing campaign, aimed at raising awareness of both the image and attractions of South Australia, which would position South Australia as a holiday destination in its target markets. Most tourism (80%) in South Australia is from the domestic market, but extensive research showed the key markets of Sydney and Melbourne didn't know what South Australia had to offer—and this was the major factor …
No prominent works on this page.
The Development of the "Secrets" Image of South Australia
This article investigates the impact of a specific marketing campaign, aimed at raising awareness of both the image and attractions of South Australia, which would position South Australia as a holiday destination in its target markets. Most tourism (80%) in South Australia is from the domestic market, but extensive research showed the key markets of Sydney and Melbourne didn't know what South Australia had to offer—and this was the major factor …
Advertising (1 work) · Art (1 work) · Business (1 work) · Commission (1 work) · Destination Image (1 work) · Destinations (1 work) · Geography (1 work) · Law (1 work) · Marketing (1 work) · Media studies (1 work)