Y-S Lee
Biographic Data
| ID | 9302092 |
|---|---|
| NAME | Y-S Lee |
| GIVEN NAMES | Y-S |
| FAMILY NAME | Lee |
| SIGNATURE | LEE Y |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 18 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2001 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 2 |
The Name-Pronunciation Effect: Further Evidence from Chinese
This study examined the Chinese name-pronunciation effect. The easy-to-pronounce and difficult-to-pronounce Chinese names were created using the same characters in order to control for visual perceptual and conceptual fluency. In Experiment 1, participants rated each name in terms of liking, electability as a state leader, income level, and baby name preference. An additional rating of prevalence was used to estimate familiarity. In Experiment 2,…
We've learnt how to be local: The deepening territorial embeddedness of Samsung-Tesco in South Korea
This article seeks to contribute to the growing economic-geographical literature on the globalization of retailing by offering a longitudinal analysis of the operations of Samsung–Tesco in South Korea. More specifically, it endeavours to explain how Samsung–Tesco has rapidly become one of South Korea’s most successful retailers since Tesco’s market entry in 1999. The analysis mobilizes the notions of territorial embeddedness and strategic localiz…
Tourist Gaze: Universal Concept
We've learnt how to be local: The deepening territorial embeddedness of Samsung-Tesco in South Korea
This article seeks to contribute to the growing economic-geographical literature on the globalization of retailing by offering a longitudinal analysis of the operations of Samsung–Tesco in South Korea. More specifically, it endeavours to explain how Samsung–Tesco has rapidly become one of South Korea’s most successful retailers since Tesco’s market entry in 1999. The analysis mobilizes the notions of territorial embeddedness and strategic localiz…
The Name-Pronunciation Effect: Further Evidence from Chinese
This study examined the Chinese name-pronunciation effect. The easy-to-pronounce and difficult-to-pronounce Chinese names were created using the same characters in order to control for visual perceptual and conceptual fluency. In Experiment 1, participants rated each name in terms of liking, electability as a state leader, income level, and baby name preference. An additional rating of prevalence was used to estimate familiarity. In Experiment 2,…
Tourist Gaze: Universal Concept
We've learnt how to be local: The deepening territorial embeddedness of Samsung-Tesco in South Korea
This article seeks to contribute to the growing economic-geographical literature on the globalization of retailing by offering a longitudinal analysis of the operations of Samsung–Tesco in South Korea. More specifically, it endeavours to explain how Samsung–Tesco has rapidly become one of South Korea’s most successful retailers since Tesco’s market entry in 1999. The analysis mobilizes the notions of territorial embeddedness and strategic localiz…
The Name-Pronunciation Effect: Further Evidence from Chinese
This study examined the Chinese name-pronunciation effect. The easy-to-pronounce and difficult-to-pronounce Chinese names were created using the same characters in order to control for visual perceptual and conceptual fluency. In Experiment 1, participants rated each name in terms of liking, electability as a state leader, income level, and baby name preference. An additional rating of prevalence was used to estimate familiarity. In Experiment 2,…
Business (2 works) · Marketing (2 works) · Advertising (1 works) · Archaeology (1 works) · Cognitive psychology (1 works) · Computer Science (1 works) · Computer vision (1 works) · Corporation (1 works) · Discourse Analysis and Cultural Communication (1 works) · Diverse Aspects of Tourism Research (1 works)