Nurul Wardani Lubis
Biographic Data
| ID | 9302168 |
|---|---|
| NAME | Nurul Wardani Lubis |
| GIVEN NAMES | Nurul Wardani |
| FAMILY NAME | Lubis |
| SIGNATURE | LUBIS N W |
| AFFILIATIONS | State University of Medan |
| ORCID | 0000-0002-3947-5762 |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Visitor Perspectives of Smart Tourism Destinations in Indonesia
This study aims to find the visitors’ perspective regarding the valuable antecedents of a smart tourism destination (STD) as a tourist destination. The proposed antecedents are security information, the infrastructure of the available technology at the destination, the local culture, community development, and the sharing economy. The targeted respondents of this study were individuals who had visited local tourist areas and had used travel appli…
Enhancing Marketing Outcomes with Innovative Indigenous Products
The primary aim of this study was to empirically examine the contribution of the Innovative Indigenous Product (IIP) approach in enhancing the marketing performance of MSMEs supported by P3UD in Deli Serdang District, North Sumatra. Through the distribution of questionnaires to 98 MSME participants and the application of Smart-PLS 3.0 for analysis, the results reveal that IIP significantly contributes to the relationship between market orientatio…
No prominent works on this page.
Enhancing Marketing Outcomes with Innovative Indigenous Products
The primary aim of this study was to empirically examine the contribution of the Innovative Indigenous Product (IIP) approach in enhancing the marketing performance of MSMEs supported by P3UD in Deli Serdang District, North Sumatra. Through the distribution of questionnaires to 98 MSME participants and the application of Smart-PLS 3.0 for analysis, the results reveal that IIP significantly contributes to the relationship between market orientatio…
Visitor Perspectives of Smart Tourism Destinations in Indonesia
This study aims to find the visitors’ perspective regarding the valuable antecedents of a smart tourism destination (STD) as a tourist destination. The proposed antecedents are security information, the infrastructure of the available technology at the destination, the local culture, community development, and the sharing economy. The targeted respondents of this study were individuals who had visited local tourist areas and had used travel appli…
Business (2 works) · Marketing (2 works) · Advertising (1 work) · Computer Science (1 work) · Contingency (1 work) · Cruise Tourism Development and Management (1 work) · Destinations (1 work) · Digital Marketing and Social Media (1 work) · Diverse Aspects of Tourism Research (1 work) · Geography (1 work)