Jyh-Shen Chiou
Biographic Data
| ID | 9306054 |
|---|---|
| NAME | Jyh-Shen Chiou |
| GIVEN NAMES | Jyh-Shen |
| FAMILY NAME | Chiou |
| SIGNATURE | CHIOU J |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| AUTHOR COUNT | 3 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2013 |
| LATEST PUBLICATION YEAR | 2017 |
| H-INDEX | 1 |
Consumer choice of multichannel shopping: The effects of relationship investment and online store preference
Purpose Consumers display complex shopping behaviors in the multichannel environment, which includes traditional retail stores and the internet. The purpose of this paper is to examine the effects of the customer-sales associate relationship, customers’ receptiveness to online store shopping, and their interaction effects on the customer’s attitude toward multichannel shopping behavior when the firm decides to establish an online store as the onl…
Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators
Purpose – To improve the effectiveness of online reviews in the cultural industries, the purpose of this paper is to examine the effects of online cultural reviews of professional and consumer commentators on consumer responses toward elite and mass cultural offerings by drawing upon associative learning theory and social influence theory. Design/methodology/approach – This study used a 2 (cultural offerings: elite vs mass)×2 (commentators: profe…
International Marketing in Rapidly Changing Environments
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export ma…
Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators
Purpose – To improve the effectiveness of online reviews in the cultural industries, the purpose of this paper is to examine the effects of online cultural reviews of professional and consumer commentators on consumer responses toward elite and mass cultural offerings by drawing upon associative learning theory and social influence theory. Design/methodology/approach – This study used a 2 (cultural offerings: elite vs mass)×2 (commentators: profe…
International Marketing in Rapidly Changing Environments
Volume 24 of Advances in International Marketing, guest-edited by Professors Jean, Chiou and Zou, considers the impact of major trends in external and internal environments of the firm on international marketing. Major themes include: emerging market firms? innovation, technology-enabled marketing innovation, global account management, knowledge sharing in international alliances, internationalization of small and entrepreneurial firms, export ma…
Whose online reviews have the most influences on consumers in cultural offerings? Professional vs consumer commentators
Purpose – To improve the effectiveness of online reviews in the cultural industries, the purpose of this paper is to examine the effects of online cultural reviews of professional and consumer commentators on consumer responses toward elite and mass cultural offerings by drawing upon associative learning theory and social influence theory. Design/methodology/approach – This study used a 2 (cultural offerings: elite vs mass)×2 (commentators: profe…
Consumer choice of multichannel shopping: The effects of relationship investment and online store preference
Purpose Consumers display complex shopping behaviors in the multichannel environment, which includes traditional retail stores and the internet. The purpose of this paper is to examine the effects of the customer-sales associate relationship, customers’ receptiveness to online store shopping, and their interaction effects on the customer’s attitude toward multichannel shopping behavior when the firm decides to establish an online store as the onl…
Business (3 works) · Advertising (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Marketing (2 works) · Originality (2 works) · Psychology (2 works) · Appeal (1 works) · Business (1 works) · Computer Science (1 works) · Consumer behaviour (1 works)