Lisa Peñaloza
Biographic Data
| ID | 93170 |
|---|---|
| NAME | Lisa Peñaloza |
| GIVEN NAMES | Lisa |
| FAMILY NAME | Peñaloza |
| SIGNATURE | PEÑALOZA L |
| AFFILIATIONS | Kedge Business School |
| VERIFIED | No |
| TOTAL WORKS | 18 |
| TOTAL CITATIONS | 270 |
| AUTHOR COUNT | 17 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 1994 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 6 |
Market Sensemaking for Consumers’ Collective Political Agency
Employing the theoretical lens of Weick’s work on sensemaking, this article explains how consumers collectively decipher and pursue their political interests. Based on historiographic data among Gaúchos in Southern Brazil, the findings detail how improvised enactments of consumer culture trigger interpretive capacities that decipher the effects of the enactments on the group and how articulation of hot conflict and cool inference interpretations …
The Ethics of Freedom in Consumption
Brand Morphogenesis
How do brands change in environments defined by increasing consumer heterogeneity? Drawing on assemblage theory, this research develops the concepts of brand morphogenesis and consumer sub-assemblage to explain how heterogeneous consumer groups instigate, reinforce and hinder the evolution of a brand. This longitudinal case study of a Swedish fashion brand delineates the role of heterogeneous consumer sub-assemblages in the continual process of e…
The agentic body in immigrant maternal identity reconstruction
Drawing from Merleau-Ponty’s theory of the agentic body, this research uses phenomenological in-depth interviews and auto-ethnographic journaling to explore South Korean immigrant women’s experiences of body changes in consumption over the course of pregnancy, childbirth and early motherhood in the U.S. The findings trace women’s experiences of disembodiment as they defer and alter their consumption, detail multicultural embodiment favoring South…
Aging and consumption
This chapter provides an overview of research on aging and consumption. It focuses on the distinct theoretical perspectives that implicate a triumvirate of agents and institutions including elderly consumers, family, and the market, either separately or together, in aging and consumption phenomena, and provides specific directives for future research. The chapter reviews distinct theoretical perspectives, changes in research topics, in units of a…
Tequila! Distilling the spirit of Mexico
Documenting and examining objects, places, people and meanings constitute vital theoretical and practical contributions in cultural studies of consumption and markets. In her book, iTequila! Distil
Latinidad and Consumer Culture
Latinidad refers to Native American, European, black, and Asian peoples in Latin America, the United States, and the Caribbean as well the Mediterranean and a few Southeast Asian nations, such as the Philippines. In the context of consumer culture, Latinidad faces both opportunities and challenges as market transformations privilege some aspects of identity and culture at the expense of others. Furthermore, as transnational corporations have beco…
The Routledge Companion to Ethnic Marketing
International audience
Financial Insecurity and Deprivation Life Satisfaction, Self Determination, and Consumption Adequacy at the Bottom of the Pyramid How Economic Contractions and Expansions Affect Expenditure Patterns L…
Consumers worldwide are struggling with serious economic challenges. In virtually every nation, the disparity is growing between the wealthy and the poor. Consumer researchers are responding by trying to understand how consumers experience and cope with financial insecurity and deprivation. They are using an array of psychological, economic, and sociological theories coupled with methodological approaches ranging from experiments to econometrics …
Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
As the elderly population increases, more family, friends, and paid service providers assist them with consumption activities in a group that the authors conceptualize as the elderly consumption ensemble (ECE). Interviews with members of eight ECEs demonstrate consumption in advanced age as a group phenomenon rather than an individual one, provide an account of how the practices and discourses of the ECE's division of consumption serve as a means…
Living U.S. Capitalism
This research develops a theoretical account of cultural meanings as integral mechanisms in the normalization of credit/debt. Analysis derives these meanings from the credit/debt discourses and practices of 27 white middle-class consumers in the United States and tracks their negotiation in patterns and trajectories in social and market domains. Discussion elaborates the ways informants normalize credit/debt in transposing their categories, in im…
Mainstreet USA revisited
Purpose This paper aims to examine the nature of market politics in a Latino/a community in Southern California, USA. Design/methodology/approach Research methods combine orignial ethnographic and historical work with secondary sources on marketing and political activities in their relation to consumption. Findings Findings highlight conflicts brought about by the burgeoning development of the consumer market for Mexican immigrants in the area, a…
Latinidad and Consumer Culture
Latinidad, most literally, is the identity of Latinos/as. More figuratively, it is a sensibility and way of being‐in‐the‐world that expresses who one is and what one's culture is about. This quality emanates from a community of very diverse people and is used by them to relate to one another, drawing from their similarities, even as they contest it based on their differences. Born at the multiple intersections of Native American peoples, European…
Latinos, Inc
Consuming the American West
This ethnographic research examines consumers' cultural production at a cattle trade show and rodeo. Consumers recreate western cultural meanings and memories related to competition, naturalism, freedom/independence, and family tradition in their interactions with ranchers, booth exhibitors, animals, and artifacts of western history. Consumers' cultural production processes are documented at four levels: consumer behavior, situational positioning…
Just doing it
This paper uses visual ethnographic methods, specifically participant observation and photography supplemented with interviews, in its investigation of the consumption of spectacle at Nike Town, Chicago. Spectacular consumption behavior was participative in nature, involved explicit knowledge of its production, and entailed the consumption of space, cultural meanings and products in this hybrid combination of store and museum. Central aspects of …
We're Here, We're Queer, and We're Going Shopping
This paper draws from studies of social movements, consumer culture, and postmodern cultural theory to argue that gays and lesbians constitute a viable market segment in the U.S. Marketing practices targeting gays and lesbians are then critically analyzed, with attention to their impact on the U.S. market, on individual gays and lesbians, and on gay/lesbian communities. While marketing incorporation of gays and lesbians offers a strong sense of l…
Atravesando Fronteras/Border Crossings
This article critically examines the consumption experiences of Mexican immigrants in the United States. An empirical model of Mexican immigrant consumer acculturation is derived that consists of movement, translation, and adaptation processes leading to outcomes of assimilation, maintenance, resistance, and segregation. By drawing attention to the ways in which international movements of people, companies, and products intersect within existing …
Atravesando Fronteras/Border Crossings
This article critically examines the consumption experiences of Mexican immigrants in the United States. An empirical model of Mexican immigrant consumer acculturation is derived that consists of movement, translation, and adaptation processes leading to outcomes of assimilation, maintenance, resistance, and segregation. By drawing attention to the ways in which international movements of people, companies, and products intersect within existing …
Consuming the American West
This ethnographic research examines consumers' cultural production at a cattle trade show and rodeo. Consumers recreate western cultural meanings and memories related to competition, naturalism, freedom/independence, and family tradition in their interactions with ranchers, booth exhibitors, animals, and artifacts of western history. Consumers' cultural production processes are documented at four levels: consumer behavior, situational positioning…
Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
As the elderly population increases, more family, friends, and paid service providers assist them with consumption activities in a group that the authors conceptualize as the elderly consumption ensemble (ECE). Interviews with members of eight ECEs demonstrate consumption in advanced age as a group phenomenon rather than an individual one, provide an account of how the practices and discourses of the ECE's division of consumption serve as a means…
We're Here, We're Queer, and We're Going Shopping
This paper draws from studies of social movements, consumer culture, and postmodern cultural theory to argue that gays and lesbians constitute a viable market segment in the U.S. Marketing practices targeting gays and lesbians are then critically analyzed, with attention to their impact on the U.S. market, on individual gays and lesbians, and on gay/lesbian communities. While marketing incorporation of gays and lesbians offers a strong sense of l…
Living U.S. Capitalism
This research develops a theoretical account of cultural meanings as integral mechanisms in the normalization of credit/debt. Analysis derives these meanings from the credit/debt discourses and practices of 27 white middle-class consumers in the United States and tracks their negotiation in patterns and trajectories in social and market domains. Discussion elaborates the ways informants normalize credit/debt in transposing their categories, in im…
Just doing it
This paper uses visual ethnographic methods, specifically participant observation and photography supplemented with interviews, in its investigation of the consumption of spectacle at Nike Town, Chicago. Spectacular consumption behavior was participative in nature, involved explicit knowledge of its production, and entailed the consumption of space, cultural meanings and products in this hybrid combination of store and museum. Central aspects of …
The agentic body in immigrant maternal identity reconstruction
Drawing from Merleau-Ponty’s theory of the agentic body, this research uses phenomenological in-depth interviews and auto-ethnographic journaling to explore South Korean immigrant women’s experiences of body changes in consumption over the course of pregnancy, childbirth and early motherhood in the U.S. The findings trace women’s experiences of disembodiment as they defer and alter their consumption, detail multicultural embodiment favoring South…
Brand Morphogenesis
How do brands change in environments defined by increasing consumer heterogeneity? Drawing on assemblage theory, this research develops the concepts of brand morphogenesis and consumer sub-assemblage to explain how heterogeneous consumer groups instigate, reinforce and hinder the evolution of a brand. This longitudinal case study of a Swedish fashion brand delineates the role of heterogeneous consumer sub-assemblages in the continual process of e…
Mainstreet USA revisited
Purpose This paper aims to examine the nature of market politics in a Latino/a community in Southern California, USA. Design/methodology/approach Research methods combine orignial ethnographic and historical work with secondary sources on marketing and political activities in their relation to consumption. Findings Findings highlight conflicts brought about by the burgeoning development of the consumer market for Mexican immigrants in the area, a…
Atravesando Fronteras/Border Crossings
This article critically examines the consumption experiences of Mexican immigrants in the United States. An empirical model of Mexican immigrant consumer acculturation is derived that consists of movement, translation, and adaptation processes leading to outcomes of assimilation, maintenance, resistance, and segregation. By drawing attention to the ways in which international movements of people, companies, and products intersect within existing …
We're Here, We're Queer, and We're Going Shopping
This paper draws from studies of social movements, consumer culture, and postmodern cultural theory to argue that gays and lesbians constitute a viable market segment in the U.S. Marketing practices targeting gays and lesbians are then critically analyzed, with attention to their impact on the U.S. market, on individual gays and lesbians, and on gay/lesbian communities. While marketing incorporation of gays and lesbians offers a strong sense of l…
Just doing it
This paper uses visual ethnographic methods, specifically participant observation and photography supplemented with interviews, in its investigation of the consumption of spectacle at Nike Town, Chicago. Spectacular consumption behavior was participative in nature, involved explicit knowledge of its production, and entailed the consumption of space, cultural meanings and products in this hybrid combination of store and museum. Central aspects of …
Consuming the American West
This ethnographic research examines consumers' cultural production at a cattle trade show and rodeo. Consumers recreate western cultural meanings and memories related to competition, naturalism, freedom/independence, and family tradition in their interactions with ranchers, booth exhibitors, animals, and artifacts of western history. Consumers' cultural production processes are documented at four levels: consumer behavior, situational positioning…
Latinos, Inc
Mainstreet USA revisited
Purpose This paper aims to examine the nature of market politics in a Latino/a community in Southern California, USA. Design/methodology/approach Research methods combine orignial ethnographic and historical work with secondary sources on marketing and political activities in their relation to consumption. Findings Findings highlight conflicts brought about by the burgeoning development of the consumer market for Mexican immigrants in the area, a…
Latinidad and Consumer Culture
Latinidad, most literally, is the identity of Latinos/as. More figuratively, it is a sensibility and way of being‐in‐the‐world that expresses who one is and what one's culture is about. This quality emanates from a community of very diverse people and is used by them to relate to one another, drawing from their similarities, even as they contest it based on their differences. Born at the multiple intersections of Native American peoples, European…
Living U.S. Capitalism
This research develops a theoretical account of cultural meanings as integral mechanisms in the normalization of credit/debt. Analysis derives these meanings from the credit/debt discourses and practices of 27 white middle-class consumers in the United States and tracks their negotiation in patterns and trajectories in social and market domains. Discussion elaborates the ways informants normalize credit/debt in transposing their categories, in im…
Financial Insecurity and Deprivation Life Satisfaction, Self Determination, and Consumption Adequacy at the Bottom of the Pyramid How Economic Contractions and Expansions Affect Expenditure Patterns L…
Consumers worldwide are struggling with serious economic challenges. In virtually every nation, the disparity is growing between the wealthy and the poor. Consumer researchers are responding by trying to understand how consumers experience and cope with financial insecurity and deprivation. They are using an array of psychological, economic, and sociological theories coupled with methodological approaches ranging from experiments to econometrics …
Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensemble
As the elderly population increases, more family, friends, and paid service providers assist them with consumption activities in a group that the authors conceptualize as the elderly consumption ensemble (ECE). Interviews with members of eight ECEs demonstrate consumption in advanced age as a group phenomenon rather than an individual one, provide an account of how the practices and discourses of the ECE's division of consumption serve as a means…
Latinidad and Consumer Culture
Latinidad refers to Native American, European, black, and Asian peoples in Latin America, the United States, and the Caribbean as well the Mediterranean and a few Southeast Asian nations, such as the Philippines. In the context of consumer culture, Latinidad faces both opportunities and challenges as market transformations privilege some aspects of identity and culture at the expense of others. Furthermore, as transnational corporations have beco…
The Routledge Companion to Ethnic Marketing
International audience
Tequila! Distilling the spirit of Mexico
Documenting and examining objects, places, people and meanings constitute vital theoretical and practical contributions in cultural studies of consumption and markets. In her book, iTequila! Distil
Aging and consumption
This chapter provides an overview of research on aging and consumption. It focuses on the distinct theoretical perspectives that implicate a triumvirate of agents and institutions including elderly consumers, family, and the market, either separately or together, in aging and consumption phenomena, and provides specific directives for future research. The chapter reviews distinct theoretical perspectives, changes in research topics, in units of a…
The agentic body in immigrant maternal identity reconstruction
Drawing from Merleau-Ponty’s theory of the agentic body, this research uses phenomenological in-depth interviews and auto-ethnographic journaling to explore South Korean immigrant women’s experiences of body changes in consumption over the course of pregnancy, childbirth and early motherhood in the U.S. The findings trace women’s experiences of disembodiment as they defer and alter their consumption, detail multicultural embodiment favoring South…
Brand Morphogenesis
How do brands change in environments defined by increasing consumer heterogeneity? Drawing on assemblage theory, this research develops the concepts of brand morphogenesis and consumer sub-assemblage to explain how heterogeneous consumer groups instigate, reinforce and hinder the evolution of a brand. This longitudinal case study of a Swedish fashion brand delineates the role of heterogeneous consumer sub-assemblages in the continual process of e…
The Ethics of Freedom in Consumption
Market Sensemaking for Consumers’ Collective Political Agency
Employing the theoretical lens of Weick’s work on sensemaking, this article explains how consumers collectively decipher and pursue their political interests. Based on historiographic data among Gaúchos in Southern Brazil, the findings detail how improvised enactments of consumer culture trigger interpretive capacities that decipher the effects of the enactments on the group and how articulation of hot conflict and cool inference interpretations …
Sociology (15 works) · Political science (9 works) · Social science (8 works) · Anthropology (7 works) · Consumer Behavior in Brand Consumption and Identification (7 works) · Culinary Culture and Tourism (7 works) · Aesthetics (6 works) · Ethnography (6 works) · Law (6 works) · Advertising (5 works)