Dorothé Gerritsen
Biographic Data
| ID | 9319794 |
|---|---|
| NAME | Dorothé Gerritsen |
| GIVEN NAMES | Dorothé |
| FAMILY NAME | Gerritsen |
| SIGNATURE | GERRITSEN D |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 1 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Events as a strategic marketing tool
Events as a strategic marketing tool
This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. This book has been written based on what is referred to as the EVENTS model, a tool developed to study systematically the strategic use of events. The first part (chapters 1-7) concerns the "plan" phase from the EVENTS model, the second part (chapters 8-9) covers the "do" phase and the third part (chapter…
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Events as a strategic marketing tool
This book is primarily about the way in which organizations utilize events as a marketing tool to reach out to and connect with their visitors. This book has been written based on what is referred to as the EVENTS model, a tool developed to study systematically the strategic use of events. The first part (chapters 1-7) concerns the "plan" phase from the EVENTS model, the second part (chapters 8-9) covers the "do" phase and the third part (chapter…
Events as a strategic marketing tool
Business (2 works) · Management (2 works) · Marketing (2 works) · Marketing (2 works) · Special events (2 works) · Sport and Mega-Event Impacts (2 works) · Strategic planning (2 works) · Computer Science (1 work) · Engineering (1 work) · Event (particle physics) (1 work)