Louafia Boukreris
Biographic Data
| ID | 9332154 |
|---|---|
| NAME | Louafia Boukreris |
| GIVEN NAMES | Louafia |
| FAMILY NAME | Boukreris |
| SIGNATURE | BOUKRERIS L |
| AFFILIATIONS | Université Oran 1 Ahmed Ben Bella |
| VERIFIED | No |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
The Language of Advertising
This article deals with the phenomenon of Code-Switching and Code-Mixing in the language of advertising with a special emphasis on language mixing in the Algeria advertising scenery. The main objective consists to analyze how language mixing is used by advertisers to produce a persuasive effect on the consumer. Advertising designers use language mixing is in such an arty way and violate the norms of language use that the language of advertising a…
Plurilingualism and Language Policy
The present article will reveal the complexity observed on the national, institutional and individual levels to bring to satisfaction the language policy, known as the Arabization policy; the Algerian government has developed since independence. This policy which seeks to promote and generalize the Arabic language to all domains of use has been trapped within the challenge of global development. In fact, the importance and urgency attached to ind…
Linguistic Landscape and Language Planning
Linguistic landscape, henceforth LL, is made up of public and private signs i.e.; the language(s) displayed in public space. It has recently been researched by scholars from different disciplines concerned with issues of languages in contact phenomenon which is rather a case of written languages in contact. Two factors intervene in its development. The first factor falls within the official language agencies responsible of language use and regula…
Translation, Language and Globalization
Broadly speaking, translation is the interpreting of the meaning of a text and the subsequent production of an equivalent text, likewise called a translation, that communicates the same message in another language, the text to be translated is called the source text and the language that it is to be translated into is called the target language. The final product is sometimes called the target text. The aim of this paper is to consider translatio…
Language Management and Marketing
This article deals with language issues from both a management and a marketing perspective. If management focuses on human resource management and linguistic auditing, marketing puts stress on the strategic efforts to attract and persuade bottom-top agents to be concerned about bringing language policy implementation to satisfaction. This can only happen if top-bottom authorities invest in their human resources, that is, language users of languag…
No prominent works on this page.
Translation, Language and Globalization
Broadly speaking, translation is the interpreting of the meaning of a text and the subsequent production of an equivalent text, likewise called a translation, that communicates the same message in another language, the text to be translated is called the source text and the language that it is to be translated into is called the target language. The final product is sometimes called the target text. The aim of this paper is to consider translatio…
Language Management and Marketing
This article deals with language issues from both a management and a marketing perspective. If management focuses on human resource management and linguistic auditing, marketing puts stress on the strategic efforts to attract and persuade bottom-top agents to be concerned about bringing language policy implementation to satisfaction. This can only happen if top-bottom authorities invest in their human resources, that is, language users of languag…
Linguistic Landscape and Language Planning
Linguistic landscape, henceforth LL, is made up of public and private signs i.e.; the language(s) displayed in public space. It has recently been researched by scholars from different disciplines concerned with issues of languages in contact phenomenon which is rather a case of written languages in contact. Two factors intervene in its development. The first factor falls within the official language agencies responsible of language use and regula…
Plurilingualism and Language Policy
The present article will reveal the complexity observed on the national, institutional and individual levels to bring to satisfaction the language policy, known as the Arabization policy; the Algerian government has developed since independence. This policy which seeks to promote and generalize the Arabic language to all domains of use has been trapped within the challenge of global development. In fact, the importance and urgency attached to ind…
The Language of Advertising
This article deals with the phenomenon of Code-Switching and Code-Mixing in the language of advertising with a special emphasis on language mixing in the Algeria advertising scenery. The main objective consists to analyze how language mixing is used by advertisers to produce a persuasive effect on the consumer. Advertising designers use language mixing is in such an arty way and violate the norms of language use that the language of advertising a…
Linguistics (4 works) · Computer Science (3 works) · Language policy (3 works) · Political science (3 works) · Politics (3 works) · Sociology (3 works) · Artificial Intelligence (2 works) · Business (2 works) · Language, Linguistics, Cultural Analysis (2 works) · Law (2 works)