Abdallah Bouchegra
Biographic Data
| ID | 9332245 |
|---|---|
| NAME | Abdallah Bouchegra |
| GIVEN NAMES | Abdallah |
| FAMILY NAME | Bouchegra |
| SIGNATURE | BOUCHEGRA A |
| AFFILIATIONS | Université Oran 1 Ahmed Ben Bella |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2016 |
| H-INDEX | 0 |
The Language of Advertising
This article deals with the phenomenon of Code-Switching and Code-Mixing in the language of advertising with a special emphasis on language mixing in the Algeria advertising scenery. The main objective consists to analyze how language mixing is used by advertisers to produce a persuasive effect on the consumer. Advertising designers use language mixing is in such an arty way and violate the norms of language use that the language of advertising a…
No prominent works on this page.
The Language of Advertising
This article deals with the phenomenon of Code-Switching and Code-Mixing in the language of advertising with a special emphasis on language mixing in the Algeria advertising scenery. The main objective consists to analyze how language mixing is used by advertisers to produce a persuasive effect on the consumer. Advertising designers use language mixing is in such an arty way and violate the norms of language use that the language of advertising a…
Advertising (1 work) · Arabic (1 work) · Artificial Intelligence (1 work) · Business (1 work) · Code-mixing (1 work) · Code-switching (1 work) · Computer Science (1 work) · Language, Linguistics, Cultural Analysis (1 work) · Linguistics (1 work) · Marketing (1 work)