Elina Yu Novikova
Biographic Data
| ID | 9337131 |
|---|---|
| NAME | Elina Yu Novikova |
| GIVEN NAMES | Elina Yu |
| FAMILY NAME | Novikova |
| SIGNATURE | NOVIKOVA E Y |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Linguistic brand management of tourist destination
This article considers linguosemiotic signs of tourist destination branding which provide for the formation of a region's positive image. The creation of a tourist brand is presented as a system of consecutive communicative actions within multilingual, multi-genre, discursively variative, terminologically and toponimically normalized and regionally specified tourism discourse. The authors pay special attention to the analysis of branding axiology…
Pragmatics of terminological nomination
The present article deals with the problem of terminological nomination in the tourism sphere through the prism of translation. The material of the study is represented by texts of tourism discourse in German, Russian and Slovak languages. The study of frequently used strategies of translating terminological units of tourism management sphere allowed revealing the absence of equivalent terms. The authors also proved the importance of terms' cultu…
Guide-interpreter’s language identity as an excursion discourse factor
The paper deals with an excursion as a genre of oral communication which has its strict structure. The strategies of an excursion text are revealed and discovered. The authors consider the peculiarities of the guide-interpreter's language identity as a discourse factor of an excursion and analyze the specific features of the guideinterpreter's communicative actions in different parts of an excursion. The authors determine the influence of the gui…
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Guide-interpreter’s language identity as an excursion discourse factor
The paper deals with an excursion as a genre of oral communication which has its strict structure. The strategies of an excursion text are revealed and discovered. The authors consider the peculiarities of the guide-interpreter's language identity as a discourse factor of an excursion and analyze the specific features of the guideinterpreter's communicative actions in different parts of an excursion. The authors determine the influence of the gui…
Pragmatics of terminological nomination
The present article deals with the problem of terminological nomination in the tourism sphere through the prism of translation. The material of the study is represented by texts of tourism discourse in German, Russian and Slovak languages. The study of frequently used strategies of translating terminological units of tourism management sphere allowed revealing the absence of equivalent terms. The authors also proved the importance of terms' cultu…
Linguistic brand management of tourist destination
This article considers linguosemiotic signs of tourist destination branding which provide for the formation of a region's positive image. The creation of a tourist brand is presented as a system of consecutive communicative actions within multilingual, multi-genre, discursively variative, terminologically and toponimically normalized and regionally specified tourism discourse. The authors pay special attention to the analysis of branding axiology…
Linguistics (3 works) · Linguistics, Language Diversity, and Identity (3 works) · Business (2 works) · Philosophy (2 works) · Political science (2 works) · Tourism (2 works) · Advertising (1 work) · Aesthetics (1 work) · Archaeology (1 work) · Art (1 work)