Philipp Wegerer
Biographic Data
| ID | 9338364 |
|---|---|
| NAME | Philipp Wegerer |
| GIVEN NAMES | Philipp |
| FAMILY NAME | Wegerer |
| SIGNATURE | WEGERER P |
| AFFILIATIONS | Universität Innsbruck |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Ethics of ambivalence in corporate branding
Recent research within the field of organization studies has begun to map out the social and political effects of ethical branding on consumers, employees and society, yet the relationship between employees and brands is still an under-developed area of research. The aim of this article is to investigate how an ethical brand is perceived by its employees and to reveal contradictions that emerge from employee accounts of company brand ethics. The …
No prominent works on this page.
Ethics of ambivalence in corporate branding
Recent research within the field of organization studies has begun to map out the social and political effects of ethical branding on consumers, employees and society, yet the relationship between employees and brands is still an under-developed area of research. The aim of this article is to investigate how an ethical brand is perceived by its employees and to reveal contradictions that emerge from employee accounts of company brand ethics. The …
Ambivalence (1 work) · Brand management (1 work) · Business (1 work) · Business ethics (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate branding (1 work) · Corporate Identity and Reputation (1 work) · Corporate social responsibility (1 work) · Ethics in Business and Education (1 work) · Ignorance (1 work)