Özlem Özdinç
Biographic Data
| ID | 9340664 |
|---|---|
| NAME | Özlem Özdinç |
| GIVEN NAMES | Özlem |
| FAMILY NAME | Özdinç |
| SIGNATURE | ÖZDINÇ Ö |
| AFFILIATIONS | Trakya University |
| ORCID | 0000-0002-2140-9994 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Retention of televised advertising in L2
Aim: This paper examines bilinguals’ retention of a television (TV) advertisement in their second language (L2) to test whether L2 competence, liking for the advertisement, and involvement with the advertised product cause a change in L2 retention. Methodology: An experiment exposed 304 Chinese–English bilinguals to audio-visual advertisements that were technically (e.g. similar executions) and linguistically alike (e.g. discourse with similar ra…
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Retention of televised advertising in L2
Aim: This paper examines bilinguals’ retention of a television (TV) advertisement in their second language (L2) to test whether L2 competence, liking for the advertisement, and involvement with the advertised product cause a change in L2 retention. Methodology: An experiment exposed 304 Chinese–English bilinguals to audio-visual advertisements that were technically (e.g. similar executions) and linguistically alike (e.g. discourse with similar ra…
Active listening (1 work) · Advertising (1 work) · Communication (1 work) · Digital Communication and Language (1 work) · First language (1 work) · Linguistics (1 work) · Linguistics, Language Diversity, and Identity (1 work) · Psychology (1 work) · Second Language Acquisition and Learning (1 work) · Social Psychology (1 work)