Ahir Gopaldas
Biographic Data
| ID | 93493 |
|---|---|
| NAME | Ahir Gopaldas |
| GIVEN NAMES | Ahir |
| FAMILY NAME | Gopaldas |
| SIGNATURE | GOPALDAS A |
| AFFILIATIONS | Fordham University |
| ORCID | 0000-0001-6996-5378 |
| VERIFIED | No |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 78 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 4 |
Consumer Reception of New Technologies
At a subconscious level, many of us revere our favorite internet search engines and would be lost without them. We experience Google, Baidu, Naver, and Yandex as omniscient, omnipotent, and omnipresent, very much like a god. We greet many other technological innovations with a similar sense of religious awe and reverence. However, we greet other new technologies with fear and foreboding. They take on monstrous proportions in the popular imaginati…
The bad boy archetype as a morally ambiguous complex of juvenile masculinities: The Conceptual Anatomy of a Marketplace Icon
In this article, we explore why the bad boy is a popular archetype in advertising, erotica, fashion, journalism, movies, songs, television serials, and other forms of commercial culture. First, we interpret the bad boy as a combination of juvenile masculinities (aggression, rebellion, hypersexuality), appealing qualities (charisma, ruggedness, sensitivity), and moral ambiguities (via confusion, contradiction, and cumulation), which keep audiences…
Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: Understanding Marketing Images as Mirrors of Intersectionality
Media diversity studies regularly invoke the notion of marketing images as mirrors of racism and sexism. This article develops a higher-order concept of marketing images as “mirrors of intersectionality.” Drawing on a seven-dimensional study of coverperson diversity in a globalizing mediascape, the emergent concept highlights that marketing images reflect not just racism and sexism, but all categorical forms of marginalization, including ableism,…
The construction of qualitative research articles: A conversation with Eileen Fischer
Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading management and marketing journals. Professor Fischer has served on the editorial review boards of Consumption Markets & Culture; Entrepreneurship: Theory and Practice; Family Business Review; Journal …
Therapy
Aptly known as the “talking cure,” therapy typically involves a client reflecting on their personal challenges and a provider guiding the conversation with feedback, questions, and non-verbal cues. How did this rare medical treatment of the early twentieth century evolve into a pervasive cultural trope and marketplace icon – and why? To answer these questions, this article offers three different histories of therapy: (1) an academic history of th…
An intersectional approach to diversity research
Diversity can be analyzed using one of two approaches. The dominant unidimensional approach examines diversity across a single dimension at a time (e.g. first by race, then by sex). By contrast, an emerging intersectional approach considers diversity across multiple dimensions at once (e.g. by race and sex). This article presents a visual study of marketing images using unidimensional and intersectional approaches to reveal the strengths and weak…
Marketplace Sentiments
From outrage at corporations to excitement about innovations, marketplace sentiments are powerful forces in consumer culture that transform markets. This article develops a preliminary theory of marketplace sentiments. Defined as collectively shared emotional dispositions, sentiments can be grouped into three function-based categories: contempt for villains, concern for victims, and celebration of heroes. Marketplace actors such as activists, bra…
An intersectional approach to diversity research
Diversity can be analyzed using one of two approaches. The dominant unidimensional approach examines diversity across a single dimension at a time (e.g. first by race, then by sex). By contrast, an emerging intersectional approach considers diversity across multiple dimensions at once (e.g. by race and sex). This article presents a visual study of marketing images using unidimensional and intersectional approaches to reveal the strengths and weak…
Marketplace Sentiments
From outrage at corporations to excitement about innovations, marketplace sentiments are powerful forces in consumer culture that transform markets. This article develops a preliminary theory of marketplace sentiments. Defined as collectively shared emotional dispositions, sentiments can be grouped into three function-based categories: contempt for villains, concern for victims, and celebration of heroes. Marketplace actors such as activists, bra…
Therapy
Aptly known as the “talking cure,” therapy typically involves a client reflecting on their personal challenges and a provider guiding the conversation with feedback, questions, and non-verbal cues. How did this rare medical treatment of the early twentieth century evolve into a pervasive cultural trope and marketplace icon – and why? To answer these questions, this article offers three different histories of therapy: (1) an academic history of th…
Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: Understanding Marketing Images as Mirrors of Intersectionality
Media diversity studies regularly invoke the notion of marketing images as mirrors of racism and sexism. This article develops a higher-order concept of marketing images as “mirrors of intersectionality.” Drawing on a seven-dimensional study of coverperson diversity in a globalizing mediascape, the emergent concept highlights that marketing images reflect not just racism and sexism, but all categorical forms of marginalization, including ableism,…
The construction of qualitative research articles: A conversation with Eileen Fischer
Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading management and marketing journals. Professor Fischer has served on the editorial review boards of Consumption Markets & Culture; Entrepreneurship: Theory and Practice; Family Business Review; Journal …
Marketplace Sentiments
From outrage at corporations to excitement about innovations, marketplace sentiments are powerful forces in consumer culture that transform markets. This article develops a preliminary theory of marketplace sentiments. Defined as collectively shared emotional dispositions, sentiments can be grouped into three function-based categories: contempt for villains, concern for victims, and celebration of heroes. Marketplace actors such as activists, bra…
An intersectional approach to diversity research
Diversity can be analyzed using one of two approaches. The dominant unidimensional approach examines diversity across a single dimension at a time (e.g. first by race, then by sex). By contrast, an emerging intersectional approach considers diversity across multiple dimensions at once (e.g. by race and sex). This article presents a visual study of marketing images using unidimensional and intersectional approaches to reveal the strengths and weak…
Therapy
Aptly known as the “talking cure,” therapy typically involves a client reflecting on their personal challenges and a provider guiding the conversation with feedback, questions, and non-verbal cues. How did this rare medical treatment of the early twentieth century evolve into a pervasive cultural trope and marketplace icon – and why? To answer these questions, this article offers three different histories of therapy: (1) an academic history of th…
The construction of qualitative research articles: A conversation with Eileen Fischer
Eileen Fischer, Professor of Marketing and Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise at the Schulich School of Business at York University, has published research on entrepreneurs, consumers, and markets in several leading management and marketing journals. Professor Fischer has served on the editorial review boards of Consumption Markets & Culture; Entrepreneurship: Theory and Practice; Family Business Review; Journal …
Women over 40, foreigners of color, and other missing persons in globalizing mediascapes: Understanding Marketing Images as Mirrors of Intersectionality
Media diversity studies regularly invoke the notion of marketing images as mirrors of racism and sexism. This article develops a higher-order concept of marketing images as “mirrors of intersectionality.” Drawing on a seven-dimensional study of coverperson diversity in a globalizing mediascape, the emergent concept highlights that marketing images reflect not just racism and sexism, but all categorical forms of marginalization, including ableism,…
Consumer Reception of New Technologies
At a subconscious level, many of us revere our favorite internet search engines and would be lost without them. We experience Google, Baidu, Naver, and Yandex as omniscient, omnipotent, and omnipresent, very much like a god. We greet many other technological innovations with a similar sense of religious awe and reverence. However, we greet other new technologies with fear and foreboding. They take on monstrous proportions in the popular imaginati…
The bad boy archetype as a morally ambiguous complex of juvenile masculinities: The Conceptual Anatomy of a Marketplace Icon
In this article, we explore why the bad boy is a popular archetype in advertising, erotica, fashion, journalism, movies, songs, television serials, and other forms of commercial culture. First, we interpret the bad boy as a combination of juvenile masculinities (aggression, rebellion, hypersexuality), appealing qualities (charisma, ruggedness, sensitivity), and moral ambiguities (via confusion, contradiction, and cumulation), which keep audiences…
Sociology (6 works) · Aesthetics (4 works) · Art (4 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Media, Gender, and Advertising (4 works) · Political science (4 works) · Computer Science (3 works) · Psychology (3 works) · Anthropology (2 works) · Artificial Intelligence (2 works)