Ke C Tu

Biographic Data

ID935923
NAMEKe C Tu
GIVEN NAMESKe C
FAMILY NAMETu
SIGNATURETU K C
AFFILIATIONSUniversity of Lethbridge
ORCID0000-0002-4474-367X
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2024
H-INDEX0

  • Associations between protestant work ethic and multilevel marketing participation and financial outcomes

    Open AccessKatharine Howie, Rhiannon MacDonnell Mesler et al.ARTICLEActa Psychologica2024

    Multilevel marketing (MLM) involvement can adversely affect consumer wellbeing. We examine how individual beliefs about work predict participation and financial losses in MLMs. As MLMs are presented to the marketplace as low-barrier opportunities to start one's own business, we suggest that this may speak directly to people who strongly endorse Protestant work ethic (PWE), making them more inclined toward MLM participation, and financial outcomes…

  • Policy stringency and the spread of Covid-19

    Open AccessKe C Tu, Shirley Chen et al.ARTICLEHealth Policy2023

  • “We” are in This Pandemic, but “You” can get Through This

    Open AccessKe C Tu, Shirley S Chen et al.ARTICLEJournal of Language and Social…2021

    We examine how first-person plural and second-person singular pronouns used in coronavirus disease 2019 (COVID-19) communications impact people's likelihood to follow stay-at-home recommendations. A 2 (first-person plural [“we”] vs. second-person singular [“you”]) by continuous trait self-control between-subjects experiment ( N = 223) was used to examine individuals’ adherence to stay-at-home recommendations. Results suggest that “you”-based appe…