Leticia-Tian Zhang
Biographic Data
| ID | 936288 |
|---|---|
| NAME | Leticia-Tian Zhang |
| GIVEN NAMES | Leticia-Tian |
| FAMILY NAME | Zhang |
| SIGNATURE | ZHANG L |
| AFFILIATIONS | Beijing Foreign Studies University |
| ORCID | 0000-0003-3905-5933 |
| VERIFIED | Yes |
| TOTAL WORKS | 11 |
| TOTAL CITATIONS | 31 |
| AUTHOR COUNT | 11 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2018 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 3 |
From subculture to mainstream: Nostalgia, criticism and negotiation in a fan community
Extensive research has been conducted on social media and fandom, particularly on how digital platforms facilitate community formation and cultural production among fans. However, there remains a gap in understanding how these communities react to and interpret changes such as commercialization or mainstreaming of their platforms. This study addresses this gap by focusing on Bilibili’s danmu culture, a vibrant fan community that is transitioning …
Legitimizing video-sharing practices on local and global platforms: A multimodal analysis of menu design, folk genres and taxonomy
There have been extensive public and academic debates on the role platform algorithms play in shaping social media (sub)cultures. Little attention, however, has been paid to how platform (sub)cultures are discursively constructed by the design of the platform interface. This study examines Bilibili, a leading Chinese video platform, and investigates how it discursively frames video-sharing culture through platform menu design. We developed a thre…
Approaches to Internet Pragmatics: Theory and Practice, edited by Francisco Yus Ramos, Chaoqun Xie and Hartmut Haberland
Commenting on learning Korean on TikTok and YouTube
Online informal language learning has surged due to the growing interaction on social networking sites, such as TikTok and YouTube. One vital interaction method is through comments, revealing insights into learner behaviors and thoughts. Concurrently, the Korean Wave has made Korean a sought-after language. This study examined comments under Korean language learning hashtags on TikTok and YouTube in English and Spanish. From 570 comments, three t…
From writing to drawing: Examining visual composition in danmu-mediated textual communication
The emerging phenomenon of L2 vlogging on Bilibili: Characteristics, engagement, and informal language learning
The rise of digital technology has provided new opportunities for language learning, extending beyond traditional classroom instruction. Video projects have emerged as an effective tool in foreign language education, yet research on self-initiated and regulated video production for language learning is scarce. This study investigates the phenomenon of vlogging in Spanish as a second language on the Chinese video sharing platform Bilibili, by anal…
“¿Triste estás? I don’t know nan molla”: Multilingual pop song fandubs by @miree_music
Fandubbing, or dubbing made by fans of any audiovisual product, is a linguistically and technologically sophisticated enterprise enacted by many devoted fans. This study presents the case of Miree, a 24-year-old fandubber with more than 1 million subscribers on YouTube and more than 300 multilingual fandubbed songs. Using a qualitative-interpretive approach, we conducted an in-depth interview with Miree and analyzed her top 30 videos by views to …
Diaspora micro-influencers and Covid-19 communication on social media: The case of Chinese-speaking YouTube vloggers
Diaspora vloggers–migrants who produce video blogs in the language of their home countries for a transnational diaspora community–have been a largely overlooked group in the studies of social media. This paper focuses on the unique role of Chinese diaspora vloggers during an unprecedented global event—the COVID-19 pandemic. Using manual keyword search (e.g., zhaijia riji , faguo yiqing ) and chance sampling (i.e., following platform recommendatio…
Making sense of danmu: Coherence in massive anonymous chats on Bilibili.com
Although coherence has been widely studied in computer-mediated communication (CMC), insufficient attention has been paid to emergent multimodal forms. This study analyzes a popular commentary system on Chinese and Japanese video-sharing sites - known as danmu or danmaku - where anonymous comments are superimposed on and scroll across the video frame. Through content and multimodal discourse analysis, we unpack danmu-mediated communication analyz…
‘Is it always so fast?’: Chinese perceptions of Spanish through danmu video comments
While much research has proved the benefits of subtitled audiovisuals for foreign language learning, few studies address such practices in out-of-classroom settings or focus on Asia-based video-sharing platforms. This study bridges this gap by introducing an increasingly popular viewing-commenting system in Japan and China, known as danmu or danmaku , which displays viewers’ timeline-synchronized comments on video content. We analyse the metaling…
The ‘danmu’ phenomenon and media participation: Intercultural understanding and language learning through ‘The Ministry of Time’
While research on Western multimedia platforms, such as YouTube, is prolific and interdisciplinary, Asian portals remain unknown. We explore this field by analyzing the juvenile and intercultural uses of a popular visualization system in Japan and China, known as “danmaku” or “danmu”. This technology inserts dynamic and contextualized comments on a photogram, with several typographical possibilities. Based on a corpus of 1,590 comments on “The Mi…
The ‘danmu’ phenomenon and media participation: Intercultural understanding and language learning through ‘The Ministry of Time’
While research on Western multimedia platforms, such as YouTube, is prolific and interdisciplinary, Asian portals remain unknown. We explore this field by analyzing the juvenile and intercultural uses of a popular visualization system in Japan and China, known as “danmaku” or “danmu”. This technology inserts dynamic and contextualized comments on a photogram, with several typographical possibilities. Based on a corpus of 1,590 comments on “The Mi…
Diaspora micro-influencers and Covid-19 communication on social media: The case of Chinese-speaking YouTube vloggers
Diaspora vloggers–migrants who produce video blogs in the language of their home countries for a transnational diaspora community–have been a largely overlooked group in the studies of social media. This paper focuses on the unique role of Chinese diaspora vloggers during an unprecedented global event—the COVID-19 pandemic. Using manual keyword search (e.g., zhaijia riji , faguo yiqing ) and chance sampling (i.e., following platform recommendatio…
Making sense of danmu: Coherence in massive anonymous chats on Bilibili.com
Although coherence has been widely studied in computer-mediated communication (CMC), insufficient attention has been paid to emergent multimodal forms. This study analyzes a popular commentary system on Chinese and Japanese video-sharing sites - known as danmu or danmaku - where anonymous comments are superimposed on and scroll across the video frame. Through content and multimodal discourse analysis, we unpack danmu-mediated communication analyz…
From writing to drawing: Examining visual composition in danmu-mediated textual communication
The ‘danmu’ phenomenon and media participation: Intercultural understanding and language learning through ‘The Ministry of Time’
While research on Western multimedia platforms, such as YouTube, is prolific and interdisciplinary, Asian portals remain unknown. We explore this field by analyzing the juvenile and intercultural uses of a popular visualization system in Japan and China, known as “danmaku” or “danmu”. This technology inserts dynamic and contextualized comments on a photogram, with several typographical possibilities. Based on a corpus of 1,590 comments on “The Mi…
‘Is it always so fast?’: Chinese perceptions of Spanish through danmu video comments
While much research has proved the benefits of subtitled audiovisuals for foreign language learning, few studies address such practices in out-of-classroom settings or focus on Asia-based video-sharing platforms. This study bridges this gap by introducing an increasingly popular viewing-commenting system in Japan and China, known as danmu or danmaku , which displays viewers’ timeline-synchronized comments on video content. We analyse the metaling…
Diaspora micro-influencers and Covid-19 communication on social media: The case of Chinese-speaking YouTube vloggers
Diaspora vloggers–migrants who produce video blogs in the language of their home countries for a transnational diaspora community–have been a largely overlooked group in the studies of social media. This paper focuses on the unique role of Chinese diaspora vloggers during an unprecedented global event—the COVID-19 pandemic. Using manual keyword search (e.g., zhaijia riji , faguo yiqing ) and chance sampling (i.e., following platform recommendatio…
Making sense of danmu: Coherence in massive anonymous chats on Bilibili.com
Although coherence has been widely studied in computer-mediated communication (CMC), insufficient attention has been paid to emergent multimodal forms. This study analyzes a popular commentary system on Chinese and Japanese video-sharing sites - known as danmu or danmaku - where anonymous comments are superimposed on and scroll across the video frame. Through content and multimodal discourse analysis, we unpack danmu-mediated communication analyz…
“¿Triste estás? I don’t know nan molla”: Multilingual pop song fandubs by @miree_music
Fandubbing, or dubbing made by fans of any audiovisual product, is a linguistically and technologically sophisticated enterprise enacted by many devoted fans. This study presents the case of Miree, a 24-year-old fandubber with more than 1 million subscribers on YouTube and more than 300 multilingual fandubbed songs. Using a qualitative-interpretive approach, we conducted an in-depth interview with Miree and analyzed her top 30 videos by views to …
Approaches to Internet Pragmatics: Theory and Practice, edited by Francisco Yus Ramos, Chaoqun Xie and Hartmut Haberland
Commenting on learning Korean on TikTok and YouTube
Online informal language learning has surged due to the growing interaction on social networking sites, such as TikTok and YouTube. One vital interaction method is through comments, revealing insights into learner behaviors and thoughts. Concurrently, the Korean Wave has made Korean a sought-after language. This study examined comments under Korean language learning hashtags on TikTok and YouTube in English and Spanish. From 570 comments, three t…
From writing to drawing: Examining visual composition in danmu-mediated textual communication
The emerging phenomenon of L2 vlogging on Bilibili: Characteristics, engagement, and informal language learning
The rise of digital technology has provided new opportunities for language learning, extending beyond traditional classroom instruction. Video projects have emerged as an effective tool in foreign language education, yet research on self-initiated and regulated video production for language learning is scarce. This study investigates the phenomenon of vlogging in Spanish as a second language on the Chinese video sharing platform Bilibili, by anal…
Legitimizing video-sharing practices on local and global platforms: A multimodal analysis of menu design, folk genres and taxonomy
There have been extensive public and academic debates on the role platform algorithms play in shaping social media (sub)cultures. Little attention, however, has been paid to how platform (sub)cultures are discursively constructed by the design of the platform interface. This study examines Bilibili, a leading Chinese video platform, and investigates how it discursively frames video-sharing culture through platform menu design. We developed a thre…
From subculture to mainstream: Nostalgia, criticism and negotiation in a fan community
Extensive research has been conducted on social media and fandom, particularly on how digital platforms facilitate community formation and cultural production among fans. However, there remains a gap in understanding how these communities react to and interpret changes such as commercialization or mainstreaming of their platforms. This study addresses this gap by focusing on Bilibili’s danmu culture, a vibrant fan community that is transitioning …
Sociology (8 works) · Psychology (7 works) · Computer Science (6 works) · Digital Communication and Language (5 works) · Linguistics (5 works) · World Wide Web (5 works) · Art (4 works) · Media studies (4 works) · Pedagogy (4 works) · Political science (4 works)