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Roberta Discetti

Biographic Data

ID936904
NAMERoberta Discetti
GIVEN NAMESRoberta
FAMILY NAMEDiscetti
SIGNATUREDISCETTI R
AFFILIATIONSBournemouth University Business School, UK
ORCID0000-0002-4380-0433
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS3
WORKS AS AUTHOR8
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2025
H-INDEX1
  • Re-enchanting Consumer Ethics Through Embodied Relationality

    Open Access•Roberta Discetti, Barbara Tocco et al.•ARTICLE•Journal of Business Ethics•2025

    Most research on the ‘attitude-behaviour gap’ adopts linear, rational, and individual models, or highlights notions of consumer uncertainty and confusion. The aim of this paper is thus to explore the embodied relational aspects of everyday ethical consumption and cast new light on the ‘attitude-behaviour gap’. We do so by drawing on embodiment in practice theories and through an ethnographic study with six families in North-East England, includin…

  • What do stakeholders understand of the links between diet and terrestrial biodiversity loss? A systematic review of the literature

    Open Access•Anastasia Vayona, Roberta Discetti et al.•ARTICLE•People and Nature•2025

    The topics of biodiversity loss and dietary impact have received extensive individual scrutiny within the scientific community. However, there is a notable gap in understanding the level of awareness among stakeholders regarding the impact of dietary choices on biodiversity. Using a systematic review approach, this paper will identify how different stakeholders perceive and engage with the interconnected dynamics of biodiversity conservation and …

  • Lines of flight’ in city food networks

    Open Access•Roberta Discetti, Diletta Acuti•ARTICLE•Urban Studies•2025•References: 67

    This paper focuses on multi-actor partnerships within city food networks geared towards food system transformation. While an emergent body of research uncovered collective tactics in the context of urban food strategies, more research is needed to understand how tactics mobilised by multiple state, civil society, and market actors change based on different engagements and connections – namely their relational aspects. We conducted a systematic li…

  • Why dairy farmers leave the industry

    Open Access•Geoff Holmes, Michael Kwabena Osei et al.•ARTICLE•Journal of Rural Studies•2025•References: 2

  • The role of “localness” in sustainable food consumption

    Open Access•Roberta Discetti, Martin Osei et al.•ARTICLE•British Food Journal•2024

    Purpose We investigated consumers’ environmental, social and local beliefs and their impact on attitudes, subjective norms and willingness to pay for sustainable coffee in the understudied context of Thailand. Design/methodology/approach The study is based on a survey of 253 Thai consumers, analysed through an extended model of the theory of planned behaviour (TPB). Findings The study validates the TPB model in the Thai demographic, finding a sig…

  • Hybrid consumer activism in Fairtrade Towns

    Open Access•Roberta Discetti, Matthew Anderson•ARTICLE•Consumption Markets & Culture•2023

    This paper aims to explore digital consumer activism through a spatial lens, in order to understand how digital and place-based consumer activism intersect and interact. The empirical context is provided by Fairtrade Towns activism in the UK, investigated through netnographic methods. Three main spatialised tactics of digital consumer activism emerged from the analysis: emplacing the digital space; territorialising ethical consumption; and materi…

  • European food quality schemes in everyday food consumption

    Open Access•Virginie Amilien, Roberta Discetti et al.•ARTICLE•Journal of Rural Studies•2022•Cited by: 3•References: 13

    While European consumers generally support the principles underpinning Food Quality Schemes (FQS) sales of certified products remain modest. This phenomenon is known as ‘attitude-behaviour gap’ and considerable scholarly and policy efforts have been geared towards ‘filling’ or ‘bridging’ the gap. This study aims at casting new light on this ‘discrepancy’ between consumers' sayings and doings through a study of everyday food practices connected to…

  • Campaigning for sustainable food

    Open Access•Roberta Discetti•ARTICLE•British Food Journal•2021

    Purpose The purpose of this paper is to investigate the relationship between consumer movements and sustainability certification bodies in the development of food-related consumer campaigns. Design/methodology/approach This paper adopts a longitudinal approach to the study of an empirical case, the Fairtrade Towns (FTT) movement in the UK. It combines netnographic analysis on the FTT’s online forum with interviews with members of the community an…

  • European food quality schemes in everyday food consumption

    Open Access•Virginie Amilien, Roberta Discetti et al.•ARTICLE•Journal of Rural Studies•2022•Cited by: 3•References: 13

    While European consumers generally support the principles underpinning Food Quality Schemes (FQS) sales of certified products remain modest. This phenomenon is known as ‘attitude-behaviour gap’ and considerable scholarly and policy efforts have been geared towards ‘filling’ or ‘bridging’ the gap. This study aims at casting new light on this ‘discrepancy’ between consumers' sayings and doings through a study of everyday food practices connected to…

  • Campaigning for sustainable food

    Open Access•Roberta Discetti•ARTICLE•British Food Journal•2021

    Purpose The purpose of this paper is to investigate the relationship between consumer movements and sustainability certification bodies in the development of food-related consumer campaigns. Design/methodology/approach This paper adopts a longitudinal approach to the study of an empirical case, the Fairtrade Towns (FTT) movement in the UK. It combines netnographic analysis on the FTT’s online forum with interviews with members of the community an…

  • European food quality schemes in everyday food consumption

    Open Access•Virginie Amilien, Roberta Discetti et al.•ARTICLE•Journal of Rural Studies•2022•Cited by: 3•References: 13

    While European consumers generally support the principles underpinning Food Quality Schemes (FQS) sales of certified products remain modest. This phenomenon is known as ‘attitude-behaviour gap’ and considerable scholarly and policy efforts have been geared towards ‘filling’ or ‘bridging’ the gap. This study aims at casting new light on this ‘discrepancy’ between consumers' sayings and doings through a study of everyday food practices connected to…

  • Hybrid consumer activism in Fairtrade Towns

    Open Access•Roberta Discetti, Matthew Anderson•ARTICLE•Consumption Markets & Culture•2023

    This paper aims to explore digital consumer activism through a spatial lens, in order to understand how digital and place-based consumer activism intersect and interact. The empirical context is provided by Fairtrade Towns activism in the UK, investigated through netnographic methods. Three main spatialised tactics of digital consumer activism emerged from the analysis: emplacing the digital space; territorialising ethical consumption; and materi…

  • The role of “localness” in sustainable food consumption

    Open Access•Roberta Discetti, Martin Osei et al.•ARTICLE•British Food Journal•2024

    Purpose We investigated consumers’ environmental, social and local beliefs and their impact on attitudes, subjective norms and willingness to pay for sustainable coffee in the understudied context of Thailand. Design/methodology/approach The study is based on a survey of 253 Thai consumers, analysed through an extended model of the theory of planned behaviour (TPB). Findings The study validates the TPB model in the Thai demographic, finding a sig…

  • Re-enchanting Consumer Ethics Through Embodied Relationality

    Open Access•Roberta Discetti, Barbara Tocco et al.•ARTICLE•Journal of Business Ethics•2025

    Most research on the ‘attitude-behaviour gap’ adopts linear, rational, and individual models, or highlights notions of consumer uncertainty and confusion. The aim of this paper is thus to explore the embodied relational aspects of everyday ethical consumption and cast new light on the ‘attitude-behaviour gap’. We do so by drawing on embodiment in practice theories and through an ethnographic study with six families in North-East England, includin…

  • What do stakeholders understand of the links between diet and terrestrial biodiversity loss? A systematic review of the literature

    Open Access•Anastasia Vayona, Roberta Discetti et al.•ARTICLE•People and Nature•2025

    The topics of biodiversity loss and dietary impact have received extensive individual scrutiny within the scientific community. However, there is a notable gap in understanding the level of awareness among stakeholders regarding the impact of dietary choices on biodiversity. Using a systematic review approach, this paper will identify how different stakeholders perceive and engage with the interconnected dynamics of biodiversity conservation and …

  • Lines of flight’ in city food networks

    Open Access•Roberta Discetti, Diletta Acuti•ARTICLE•Urban Studies•2025•References: 67

    This paper focuses on multi-actor partnerships within city food networks geared towards food system transformation. While an emergent body of research uncovered collective tactics in the context of urban food strategies, more research is needed to understand how tactics mobilised by multiple state, civil society, and market actors change based on different engagements and connections – namely their relational aspects. We conducted a systematic li…

  • Why dairy farmers leave the industry

    Open Access•Geoff Holmes, Michael Kwabena Osei et al.•ARTICLE•Journal of Rural Studies•2025•References: 2

Business (6 works) · Marketing (5 works) · Political science (5 works) · Sociology (5 works) · Social science (4 works) · Economics (3 works) · Global trade, sustainability, and social impact (3 works) · Marketing (3 works) · Organic Food and Agriculture (3 works) · Psychology (3 works)

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