Sandra Mullin

Biographic Data

ID937209
NAMESandra Mullin
GIVEN NAMESSandra
FAMILY NAMEMullin
SIGNATUREMULLIN S
AFFILIATIONSThe New World Foundation
VERIFIEDNo
TOTAL WORKS10
TOTAL CITATIONS1
AUTHOR COUNT10
EDITOR COUNT0
FIRST PUBLICATION YEAR2002
LATEST PUBLICATION YEAR2024
H-INDEX1

  • The Olympic game’s up

    Open AccessTrish Cotter, Sandra MullinARTICLEBMJ Global Health2024

    BOX Sugary beverages, like fizzy drinks, offer little to no nutritional value and are key drivers of nutrition-related diseases, including obesity, type 2 diabetes (T2D) high blood pressure, and heart disease

  • Testing Communication Concepts on Covid-19 Contact Tracing Among Black and Latinx/Hispanic People in the United States

    Open AccessSandra Mullin, Shuo Wang et al.ARTICLEJournal of Racial and Ethnic…2022

    OBJECTIVE: Black and Latinx/Hispanic people were more than twice as likely to die from COVID-19 than White people, but because of legacies of discrimination and maltreatment in health care, were less likely to participate in some public health responses to COVID-19, including contact tracing. This study aimed to test three communication campaign concepts to engage Black and Latinx/Hispanic people in contact tracing efforts. METHODS: Twelve focus …

  • Cost-effectiveness of a smokeless tobacco control mass media campaign in India

    Nandita Murukutla, Hongjin Yan et al.ARTICLETobacco Control2017

    This study suggests that tobacco control mass media campaigns can be cost-effective and economically justified in low-income and middle-income countries. It holds significant policy implications, calling for sustained investment in evidence-based mass media campaigns as part of a comprehensive tobacco control strategy

  • Raw and real

    Tahir Turk, Pankaj Chaturvedi et al.ARTICLETobacco Control2016

    The evidence on the efficacy of tobacco control messages in low and middle-income country (LMIC) settings is limited but growing. Low message salience and disengagement, in the face of tobacco control messages, are possible barriers to self-efficacy and cessation-related behaviours of tobacco users. Although adaptations of existing pretested graphic and emotional appeals have been found to impact on behaviours, more personalised, culturally relev…

  • Responses to antismoking radio and television advertisements among adult smokers and non-smokers across Africa

    Rebecca Perl, Nandita Murukutla et al.ARTICLETobacco Control2014

    This first systematic study of tobacco control advertisements in Africa is consistent with findings from other countries, suggesting that graphic health-harms ads developed and used in other countries could also be effective in African countries. This implies that adaptation would be a successful approach in Africa, where scarce resources for tobacco control communications can be focused on advertising dissemination, saving programmes from the co…

  • I ‘like’ MPOWER

    Stephen Hamill, Tahir Turk et al.ARTICLETobacco Control2013

    New media campaigns hold great potential to grow public awareness about the dangers of tobacco use and advance tobacco control policies, including in low-income and middle-income countries (LMICs), which have shared in a decade of explosive growth in mobile and internet penetration. With the majority of deaths from the tobacco epidemic occurring in LMICs, new media must be harnessed both as an advocacy tool to promote social mobilisation around t…

  • Potential effectiveness of anti-smoking advertisement types in ten low and middle income countries

    Open AccessSarah Durkin, Martin Bayly et al.ARTICLESocial Science & Medicine2013Cited by: 1References: 27

  • Results of a national mass media campaign in India to warn against the dangers of smokeless tobacco consumption

    Nandita Murukutla, Tahir Turk et al.ARTICLETobacco Control2011

    Social marketing campaigns that utilise mass media are feasible and efficacious interventions for tobacco control in India. Implications for future mass media tobacco control programming in India are discussed

  • Smokers' responses to television advertisements about the serious harms of tobacco use

    Michael Wakefield, Martin Bayly et al.ARTICLETobacco Control2011

    Television ads that graphically communicate the serious harms of tobacco use are likely to be effective with smokers in low- to middle-income countries and can be readily translated and adapted for local use. Ads with complex medical terms or metaphors, or those that feature personal testimonials, are more variable and at least require more careful pre-testing and adaptation to maximise their potential

  • Public Health and the Media

    Sandra MullinARTICLEJournal of Urban Health2002