Xavier Drèze
Biographic Data
| ID | 93951 |
|---|---|
| NAME | Xavier Drèze |
| GIVEN NAMES | Xavier |
| FAMILY NAME | Drèze |
| SIGNATURE | DRÈZE X |
| AFFILIATIONS | University of Southern California |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 62 |
| AUTHOR COUNT | 8 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 5 |
Signaling Status with Luxury Goods: The Role of Brand Prominence
This research introduces “brand prominence,” a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their o…
First impressions: Status signaling using brand prominence
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
We study status as it pertains to loyalty programs, investigating the impact of the number and size of tiers on consumers' perceptions of status. We find that increasing the number of elites in the top tier dilutes perceptions of status, while adding a subordinate tier enhances status. Tiers below the second tier do not affect those at the top but can make those in the tier immediately above feel more elite. Given the choice between alternative p…
Brand Extensions of Experiential Goods: Movie Sequel Evaluations
We examine movie sequels as brand extensions of experiential goods. Study 1 reveals a reversal of the traditional categorization model such that dissimilar extensions are rated higher than similar extensions. This reversal is moderated by the name of the sequel; numbered sequels (Daredevil 2) are influenced by similarity more than named sequels (Daredevil: Taking It to the Streets). Study 2 reveals that the reversal arises because numbered sequel…
Consumers' Immediate Memory for Prices
We examine the cognitive mechanics involved in keeping prices in short-term memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of the prices' magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness, and on the other prices to be memorized simultaneously. The performance of consumers is affected by their auditory and visua…
The Endowed Progress Effect: How Artificial Advancement Increases Effort
This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion a…
Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
A field experiment investigated the impact of two external reference points under the seller's control on the final price of an auction. When an item's seller specified a high external reference price (a reserve price), the final bid was greater than when the seller specified a low external reference price (a minimum bid). When the seller provided both high and low reference prices, the reserve influenced the final bid more. The low reference pri…
Internet advertising: The medium is the difference
The underlying full‐duplex networked organization of the Internet transforms the traditional one‐way relationship between advertisers and consumers that is inherent in standard advertising. Internet content providers take on both the roles of conduits and interaction enablers in a two‐way interaction with prospective consumers
The Endowed Progress Effect: How Artificial Advancement Increases Effort
This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion a…
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
We study status as it pertains to loyalty programs, investigating the impact of the number and size of tiers on consumers' perceptions of status. We find that increasing the number of elites in the top tier dilutes perceptions of status, while adding a subordinate tier enhances status. Tiers below the second tier do not affect those at the top but can make those in the tier immediately above feel more elite. Given the choice between alternative p…
Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
A field experiment investigated the impact of two external reference points under the seller's control on the final price of an auction. When an item's seller specified a high external reference price (a reserve price), the final bid was greater than when the seller specified a low external reference price (a minimum bid). When the seller provided both high and low reference prices, the reserve influenced the final bid more. The low reference pri…
Brand Extensions of Experiential Goods: Movie Sequel Evaluations
We examine movie sequels as brand extensions of experiential goods. Study 1 reveals a reversal of the traditional categorization model such that dissimilar extensions are rated higher than similar extensions. This reversal is moderated by the name of the sequel; numbered sequels (Daredevil 2) are influenced by similarity more than named sequels (Daredevil: Taking It to the Streets). Study 2 reveals that the reversal arises because numbered sequel…
Consumers' Immediate Memory for Prices
We examine the cognitive mechanics involved in keeping prices in short-term memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of the prices' magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness, and on the other prices to be memorized simultaneously. The performance of consumers is affected by their auditory and visua…
Internet advertising: The medium is the difference
The underlying full‐duplex networked organization of the Internet transforms the traditional one‐way relationship between advertisers and consumers that is inherent in standard advertising. Internet content providers take on both the roles of conduits and interaction enablers in a two‐way interaction with prospective consumers
Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
A field experiment investigated the impact of two external reference points under the seller's control on the final price of an auction. When an item's seller specified a high external reference price (a reserve price), the final bid was greater than when the seller specified a low external reference price (a minimum bid). When the seller provided both high and low reference prices, the reserve influenced the final bid more. The low reference pri…
Brand Extensions of Experiential Goods: Movie Sequel Evaluations
We examine movie sequels as brand extensions of experiential goods. Study 1 reveals a reversal of the traditional categorization model such that dissimilar extensions are rated higher than similar extensions. This reversal is moderated by the name of the sequel; numbered sequels (Daredevil 2) are influenced by similarity more than named sequels (Daredevil: Taking It to the Streets). Study 2 reveals that the reversal arises because numbered sequel…
Consumers' Immediate Memory for Prices
We examine the cognitive mechanics involved in keeping prices in short-term memory for subsequent recall. Consumers code and store prices verbally, visually, and in terms of the prices' magnitude. The encoding used influences immediate recall performance. The memorability of prices depends on their verbal length, usualness, and on the other prices to be memorized simultaneously. The performance of consumers is affected by their auditory and visua…
The Endowed Progress Effect: How Artificial Advancement Increases Effort
This research documents a phenomenon we call the endowed progress effect, whereby people provided with artificial advancement toward a goal exhibit greater persistence toward reaching the goal. By converting a task requiring eight steps into a task requiring 10 steps but with two steps already complete, the task is reframed as one that has been undertaken and incomplete rather than not yet begun. This increases the likelihood of task completion a…
First impressions: Status signaling using brand prominence
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
We study status as it pertains to loyalty programs, investigating the impact of the number and size of tiers on consumers' perceptions of status. We find that increasing the number of elites in the top tier dilutes perceptions of status, while adding a subordinate tier enhances status. Tiers below the second tier do not affect those at the top but can make those in the tier immediately above feel more elite. Given the choice between alternative p…
Signaling Status with Luxury Goods: The Role of Brand Prominence
This research introduces “brand prominence,” a construct reflecting the conspicuousness of a brand's mark or logo on a product. The authors propose a taxonomy that assigns consumers to one of four groups according to their wealth and need for status, and they demonstrate how each group's preference for conspicuously or inconspicuously branded luxury goods corresponds predictably with their desire to associate or dissociate with members of their o…
Business (7 works) · Advertising (6 works) · Computer Science (6 works) · Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Decision-Making and Behavioral Economics (2 works) · Digital Marketing and Social Media (2 works) · Economics (2 works) · Marketing (2 works) · Mathematics (2 works)