Zhao Ke
Biographic Data
| ID | 9412038 |
|---|---|
| NAME | Zhao Ke |
| GIVEN NAMES | Zhao |
| FAMILY NAME | Ke |
| SIGNATURE | KE Z |
| AFFILIATIONS | Shanghai University of Finance and Economics |
| ORCID | 0000-0002-8953-5161 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Developing Language Operative Capacity in a Subsidiary of a German MNC in China
One of the key challenges of language management in multinational companies is developing corporate language capacities to fulfil business goals. Yet the notion of corporate language capacity remains to be explored and developed in research. To address this gap, this study aims to conceptualise corporate language operative capacity and investigate how it is developed at a German multinational corporation that specialises in providing business sof…
Language choice at a Chinese subsidiary of a Spanish bank
This study explored language management in Banco Santander in China, a multilingual workplace where two major languages, Spanish and Chinese, are used along with English as a lingua franca. We collected data through conducting interviews with four senior managers in charge of human resources, strategic development, retailing and commercial banks to understand how languages are used and managed in this Spanish bank. Analyses of data revealed consi…
No prominent works on this page.
Language choice at a Chinese subsidiary of a Spanish bank
This study explored language management in Banco Santander in China, a multilingual workplace where two major languages, Spanish and Chinese, are used along with English as a lingua franca. We collected data through conducting interviews with four senior managers in charge of human resources, strategic development, retailing and commercial banks to understand how languages are used and managed in this Spanish bank. Analyses of data revealed consi…
Developing Language Operative Capacity in a Subsidiary of a German MNC in China
One of the key challenges of language management in multinational companies is developing corporate language capacities to fulfil business goals. Yet the notion of corporate language capacity remains to be explored and developed in research. To address this gap, this study aims to conceptualise corporate language operative capacity and investigate how it is developed at a German multinational corporation that specialises in providing business sof…
Business (2 works) · Finance (2 works) · Linguistics (2 works) · Multinational corporation (2 works) · Second Language Learning and Teaching (2 works) · Sociology (2 works) · China (1 work) · Comprehension approach (1 work) · Computer Science (1 work) · Corporate communication (1 work)