Tim Ströbel

Biographic Data

ID9412868
NAMETim Ströbel
GIVEN NAMESTim
FAMILY NAMEStröbel
SIGNATURESTROBEL T
AFFILIATIONSUniversity of Bayreuth
ORCID0000-0003-1723-5802
VERIFIEDYes
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX0

  • Measuring the effects of engagement in online brand communities on sustainable brand perception along the triple bottom line

    Frederic Dreher, Tim StröbelARTICLESocial Responsibility Journal2026

    Purpose This study aims to investigate the extent to which customer engagement in online brand communities (OBCs) influences brand perception, focusing on its social, ecological and economic dimension. This study centers on adidas’ brand TERREX and is guided by the three P’s of people, planet and profit. Design/methodology/approach A covariance-based structural equation model was used measuring engagement through five different touchpoints of int…

  • Co-creation of perceived place value by tourism actors in different countries

    Open AccessJohn Nadeau, Herbert Woratschek et al.ARTICLETourism and Hospitality Research2026

    This research examines gaps in the co-creation of value literature to address the need for (i) quantitative research in different visitor settings, (ii) deeper knowledge of the impact of different destination actors on visitor perceptions, and (iii) increased use of mixed methods (including in-situ) to enhance the effectiveness of place branding across destination risk contexts. The study examines how co-creation of place value occurs, the role o…

  • Crises encourage innovations

    Matthias Anderski, Lars Griebel et al.ARTICLESport und Gesellschaft2021

    Article Crises encourage innovations: The 28th European Sport Management Virtual Conference during the COVID-19 pandemic was published on April 1, 2021 in the journal Sport und Gesellschaft (volume 18, issue 1)