Natalia Papí-Gálvez
Biographic Data
| ID | 9414570 |
|---|---|
| NAME | Natalia Papí-Gálvez |
| GIVEN NAMES | Natalia |
| FAMILY NAME | Papí-Gálvez |
| SIGNATURE | PAPÍ-GÁLVEZ N |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 2 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2015 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 1 |
Competencias profesionales en perfiles digitales
La mejora de la empleabilidad es uno de los objetivos clave de las Universidades, para lo cual es imprescindible identificar las competencias de los perfiles profesionales surgidos en la era digital, como el especialista en posicionamiento web o SEO (Search Engine Optimizer). Este artículo realiza una propuesta de perfil competencial y compara el grado de importancia otorgado por empresas y profesionales de un conjunto de competencias previamente…
Investigación de audiencias en las sociedades digitales
Audience research is useful for advertising. It facilitates the decision making on the best advertising media to spread a campaign, although the usefulness of the data it provides also depends on the dominant communicative model. In fact, the digital and online component of the current media ecosystem precipitates a new paradigm, as it questions the traditional model of audience measurement. This article explores and describes the gathered inform…
Nuevos medios y empresas innovadoras. El caso de las agencias de medios
Digital media open new horizons for research and advertising strategies. Media agencies must adapt their activity to this new reality in order to continue reaching the public and take advantage of business opportunities. This article outlines how this process of assimilation of new media in advertising campaigns expands the services offered by the agencies, building the pillars so that they can be considered innovative companies. To do this, it f…
Investigación de audiencias en las sociedades digitales
Audience research is useful for advertising. It facilitates the decision making on the best advertising media to spread a campaign, although the usefulness of the data it provides also depends on the dominant communicative model. In fact, the digital and online component of the current media ecosystem precipitates a new paradigm, as it questions the traditional model of audience measurement. This article explores and describes the gathered inform…
Nuevos medios y empresas innovadoras. El caso de las agencias de medios
Digital media open new horizons for research and advertising strategies. Media agencies must adapt their activity to this new reality in order to continue reaching the public and take advantage of business opportunities. This article outlines how this process of assimilation of new media in advertising campaigns expands the services offered by the agencies, building the pillars so that they can be considered innovative companies. To do this, it f…
Investigación de audiencias en las sociedades digitales
Audience research is useful for advertising. It facilitates the decision making on the best advertising media to spread a campaign, although the usefulness of the data it provides also depends on the dominant communicative model. In fact, the digital and online component of the current media ecosystem precipitates a new paradigm, as it questions the traditional model of audience measurement. This article explores and describes the gathered inform…
Competencias profesionales en perfiles digitales
La mejora de la empleabilidad es uno de los objetivos clave de las Universidades, para lo cual es imprescindible identificar las competencias de los perfiles profesionales surgidos en la era digital, como el especialista en posicionamiento web o SEO (Search Engine Optimizer). Este artículo realiza una propuesta de perfil competencial y compara el grado de importancia otorgado por empresas y profesionales de un conjunto de competencias previamente…
Advertising and Communication Studies (3 works) · Political science (3 works) · Art (2 works) · Business (2 works) · Communication and COVID-19 Impact (2 works) · Digital media (2 works) · Humanities (2 works) · Media and Digital Communication (2 works) · Sociology (2 works) · Advertising (1 work)