Diego Vega-Foelsche
Biographic Data
| ID | 9414718 |
|---|---|
| NAME | Diego Vega-Foelsche |
| GIVEN NAMES | Diego |
| FAMILY NAME | Vega-Foelsche |
| SIGNATURE | VEGA-FOELSCHE D |
| AFFILIATIONS | University of Piura |
| ORCID | 0000-0002-9166-5053 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Comunicación corporativa y branded content en Facebook
This research explores the use of Facebook as a corporate communications channel of Peruvian universities. The study aims to find out which communication elements generate the greatest interaction. To this end, content analysis is carried out, which allows to detect communicative actions, formats, themes and emotional links that lead to greater participation of audiences in this social network. This methodology is complemented by a qualitative an…
No prominent works on this page.
Comunicación corporativa y branded content en Facebook
This research explores the use of Facebook as a corporate communications channel of Peruvian universities. The study aims to find out which communication elements generate the greatest interaction. To this end, content analysis is carried out, which allows to detect communicative actions, formats, themes and emotional links that lead to greater participation of audiences in this social network. This methodology is complemented by a qualitative an…
Advertising and Communication Studies (1 work) · Art (1 work) · Communication and COVID-19 Impact (1 work) · Digital Marketing and Social Media (1 work) · Geography (1 work) · Humanities (1 work) · Political science (1 work)