Sherif Badran
Biographic Data
| ID | 9414821 |
|---|---|
| NAME | Sherif Badran |
| GIVEN NAMES | Sherif |
| FAMILY NAME | Badran |
| SIGNATURE | BADRAN S |
| AFFILIATIONS | Council on Foreign Relations |
| ORCID | 0000-0003-3629-4234 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Sponsored advertising on social media and purchase intention
Sponsored advertising on social media has become the dominant channel through which brands reach consumers in digitally advanced markets, yet the psychological mechanisms linking such advertising to purchase intention remain incompletely understood—particularly in culturally distinctive markets such as Saudi Arabia. Drawing on the Theory of Planned Behavior and the Elaboration Likelihood Model, this study tests a partial TPB–ELM integration in wh…
Covid-19 Pandemic and Diffusion of Fake News through Social Media in the Arab World
Social media platforms are among the most widely used sources of information in the world. During the COVID-19 Pandemic, the public needs access to timely and reliable information about the disease symptoms and their prevention. Thus, this study aims to determine the respondents’ perception of their trust level in the information published on social networking sites regarding the coronavirus. In addition, it aims to identify the most popular soci…
No prominent works on this page.
Covid-19 Pandemic and Diffusion of Fake News through Social Media in the Arab World
Social media platforms are among the most widely used sources of information in the world. During the COVID-19 Pandemic, the public needs access to timely and reliable information about the disease symptoms and their prevention. Thus, this study aims to determine the respondents’ perception of their trust level in the information published on social networking sites regarding the coronavirus. In addition, it aims to identify the most popular soci…
Sponsored advertising on social media and purchase intention
Sponsored advertising on social media has become the dominant channel through which brands reach consumers in digitally advanced markets, yet the psychological mechanisms linking such advertising to purchase intention remain incompletely understood—particularly in culturally distinctive markets such as Saudi Arabia. Drawing on the Theory of Planned Behavior and the Elaboration Likelihood Model, this study tests a partial TPB–ELM integration in wh…
Social media (2 works) · 2019-20 coronavirus outbreak (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · COVID-19 Pandemic Impacts (1 work) · Diffusion (1 work) · Digital Marketing and Social Media (1 work) · Elaboration likelihood model (1 work) · Fake news (1 work) · Media studies (1 work) · Mediation (1 work)