Mavis Chamboko-Mpotaringa
Biographic Data
| ID | 9415783 |
|---|---|
| NAME | Mavis Chamboko-Mpotaringa |
| GIVEN NAMES | Mavis |
| FAMILY NAME | Chamboko-Mpotaringa |
| SIGNATURE | CHAMBOKO-MPOTARINGA M |
| AFFILIATIONS | University of Johannesburg |
| ORCID | 0000-0001-8488-4330 |
| VERIFIED | Yes |
| TOTAL WORKS | 4 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 4 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Barriers to and resilience opportunities for the growth and development of the tourist guiding subsector
This study examines barriers to and opportunities for the growth and development of the tourist guiding subsector, specifically focusing on gendered perspectives and their role in building inclusive resilience in the tourism sector. Employing a quantitative approach, data were collected from tourist guides (n=434), while descriptive and inferential statistics were performed to examine the gendered differences in tourist guiding. The study reveale…
Factors influencing the success of local craft tourism businesses
This study examined the factors influencing the success of local craft businesses in sub-Saharan Africa, using Cameroon as a case study. By way of multiple sampling techniques, the study adopted a concurrent embedded mixed-methods research design to collect data from locals (385), tourists (200), and craft vendors (20). Key findings reveal that economic variables, locals’ perceptions of the impacts of tourism and tourists’ preferences influence t…
Moderating Effect of Age on the Adoption of Digital Marketing Tools and Platforms in Domestic Leisure Travel
Despite many studies exploring the factors that influence the use of technology in tourism, research focusing on the moderating effect of age on the use of digital marketing tools and platforms for domestic leisure travel purposes remains elusive. Using dimensions from the Technology Acceptance Model and motivation as an additional construct, this study examined the moderating effects of age on digital marketing tools and platform adoption. A sam…
Domestic Tourists’ Perceptions of the Intention to Use Digital Marketing Tools and Platforms
This study built its premise upon the notion that digital technologies have created new bridges for communication between tourists and marketers. The study aims to determine the influence of domestic tourists’ perceptions on the intention to use digital marketing tools and platforms. Based on the Technology Acceptance Model and the updated DeLone and McLean Information Systems, regression analyses were used to test the hypotheses based on 401 sur…
No prominent works on this page.
Moderating Effect of Age on the Adoption of Digital Marketing Tools and Platforms in Domestic Leisure Travel
Despite many studies exploring the factors that influence the use of technology in tourism, research focusing on the moderating effect of age on the use of digital marketing tools and platforms for domestic leisure travel purposes remains elusive. Using dimensions from the Technology Acceptance Model and motivation as an additional construct, this study examined the moderating effects of age on digital marketing tools and platform adoption. A sam…
Domestic Tourists’ Perceptions of the Intention to Use Digital Marketing Tools and Platforms
This study built its premise upon the notion that digital technologies have created new bridges for communication between tourists and marketers. The study aims to determine the influence of domestic tourists’ perceptions on the intention to use digital marketing tools and platforms. Based on the Technology Acceptance Model and the updated DeLone and McLean Information Systems, regression analyses were used to test the hypotheses based on 401 sur…
Factors influencing the success of local craft tourism businesses
This study examined the factors influencing the success of local craft businesses in sub-Saharan Africa, using Cameroon as a case study. By way of multiple sampling techniques, the study adopted a concurrent embedded mixed-methods research design to collect data from locals (385), tourists (200), and craft vendors (20). Key findings reveal that economic variables, locals’ perceptions of the impacts of tourism and tourists’ preferences influence t…
Barriers to and resilience opportunities for the growth and development of the tourist guiding subsector
This study examines barriers to and opportunities for the growth and development of the tourist guiding subsector, specifically focusing on gendered perspectives and their role in building inclusive resilience in the tourism sector. Employing a quantitative approach, data were collected from tourist guides (n=434), while descriptive and inferential statistics were performed to examine the gendered differences in tourist guiding. The study reveale…
Geography (4 works) · Tourism (4 works) · Business (3 works) · Marketing (3 works) · Advertising (2 works) · Digital marketing (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Business administration (1 work)