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Anne Hamby

Biographic Data

ID9416686
NAMEAnne Hamby
GIVEN NAMESAnne
FAMILY NAMEHamby
SIGNATUREHAMBY A
AFFILIATIONSBoise State University
ORCID0000-0001-9744-7076
VERIFIEDYes
TOTAL WORKS8
TOTAL CITATIONS0
AUTHOR COUNT8
EDITOR COUNT0
FIRST PUBLICATION YEAR2021
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Inclusive curricular interventions and pedagogy in undergraduate engineering: A literature review

    Open Access•Brooke Heller, Krishna Pakala et al.•ARTICLE•Discover Education•2026

    This systematic literature review investigates how inclusive curricular interventions and pedagogy in undergraduate engineering education influence sense of belonging, professional identity, and persistence among historically underserved students. Analyzing 40 peer-reviewed studies published between 2000 and 2024, we employed thematic analysis across two coding cycles to identify patterns in intervention types and outcomes. Multiple curricular th…

  • Telling Their Stories: A Narrative Intervention to Support Belonging, Identity, and Persistence in Engineering Students

    Open Access•Brooke Heller, Krishna Pakala et al.•ARTICLE•Education Sciences•2026

    Engineering programs in the United States continue to struggle with high attrition and limited diversity. This study investigates an unconventional solution: a narrative-based intervention where students write and perform their own engineering stories to build resilience and improve retention. While engineering curricula typically emphasize technical rigor, this research explores how a storytelling intervention influenced undergraduate students’ …

  • It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

    Niusha Jones, Anne Hamby•ARTICLE•Journal of Advertising•2024

    While prior work has examined the effects of emotions on consumers’ attitudes toward ads, little research has explored how the joint presence of positive and negative emotions affects ad-related outcomes and to what extent such ads are common. This research leverages recent advances in emotion recognition technology to identify emotions based on the facial expressions of actors in Super Bowl ads aired over the past five years. We examine how the …

  • Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products

    Anne Hamby, Ali Tezer et al.•ARTICLE•Journal of Advertising•2023

    Eudaimonic narratives, which past work identifies as stories featuring themes related to virtue and life’s higher purpose, are increasingly prevalent in advertisements and marketing communications. The current research examines whether this type of narrative achieves advertiser-desired outcomes. If these outcomes are achieved, how? The results from five studies demonstrate that eudaimonic narratives enhance the value of, attitude toward, and purc…

  • Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

    Anne Hamby, C A Russell•ARTICLE•Journal of Advertising•2023

    Advertisers and marketers increasingly adopt and invest in audiovisual formats for their communications. In contrast, academic researchers often rely on static visual stimuli to test advertising- and marketing-related research questions. In this research note, we discuss whether and how academic research could benefit from the ability to develop and use dynamic audiovisual stimuli and we consider the validity-related trade-offs inherent in their …

  • The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

    Anne Hamby, Niusha Jones•ARTICLE•Journal of Advertising•2022

    Most recent research examining the influence of story-based advertisements on persuasion leverages theories of narrative and character involvement. These theories emphasize emotional engagement as key to stories’ persuasive influence. Researchers who build on these theories tend to assume that an audience will experience the emotions depicted by a focal character and examine emotional engagement with respect to intensity (i.e., amount of emotion …

  • Actions Speak Louder than Words: How Characters’ Effectiveness as Message Sources Depend on Their Story Experiences

    C A Russell, Anne Hamby et al.•ARTICLE•Health Communication•2021

    A television (TV) character's actions and the consequences of these actions in TV storylines can shape the audience's own behavioral intentions, especially if the audience identifies with that character. The current research examines how storylines depicting positive versus negative consequences of drinking affect youths' drinking intentions, and whether post-narrative intervention messages delivered by story characters alter these influences. Re…

  • Reducing television influences on U.S. adolescents who are high reactance

    C A Russell, Denise Buhrau et al.•ARTICLE•Journal of Children and Media•2021

    Watching a lot of television (TV), where alcohol consumption is depicted frequently and mostly positively, can enhance teens' drinking intentions. This influence is particularly problematic among high-reactance teens (that is, those with a predisposition to resist adult control). This study documents one strategy parents can use to counteract TV influences: parental presence during the TV viewing experience (co-viewing). Survey data were collecte…

No prominent works on this page.

  • Actions Speak Louder than Words: How Characters’ Effectiveness as Message Sources Depend on Their Story Experiences

    C A Russell, Anne Hamby et al.•ARTICLE•Health Communication•2021

    A television (TV) character's actions and the consequences of these actions in TV storylines can shape the audience's own behavioral intentions, especially if the audience identifies with that character. The current research examines how storylines depicting positive versus negative consequences of drinking affect youths' drinking intentions, and whether post-narrative intervention messages delivered by story characters alter these influences. Re…

  • Reducing television influences on U.S. adolescents who are high reactance

    C A Russell, Denise Buhrau et al.•ARTICLE•Journal of Children and Media•2021

    Watching a lot of television (TV), where alcohol consumption is depicted frequently and mostly positively, can enhance teens' drinking intentions. This influence is particularly problematic among high-reactance teens (that is, those with a predisposition to resist adult control). This study documents one strategy parents can use to counteract TV influences: parental presence during the TV viewing experience (co-viewing). Survey data were collecte…

  • The Effect of Affect: An Appraisal Theory Perspective on Emotional Engagement in Narrative Persuasion

    Anne Hamby, Niusha Jones•ARTICLE•Journal of Advertising•2022

    Most recent research examining the influence of story-based advertisements on persuasion leverages theories of narrative and character involvement. These theories emphasize emotional engagement as key to stories’ persuasive influence. Researchers who build on these theories tend to assume that an audience will experience the emotions depicted by a focal character and examine emotional engagement with respect to intensity (i.e., amount of emotion …

  • Significant Objects: How Eudaimonic Narratives Enhance the Value of Featured Products

    Anne Hamby, Ali Tezer et al.•ARTICLE•Journal of Advertising•2023

    Eudaimonic narratives, which past work identifies as stories featuring themes related to virtue and life’s higher purpose, are increasingly prevalent in advertisements and marketing communications. The current research examines whether this type of narrative achieves advertiser-desired outcomes. If these outcomes are achieved, how? The results from five studies demonstrate that eudaimonic narratives enhance the value of, attitude toward, and purc…

  • Strategies and Tools to Enhance the Use of Dynamic Audiovisual Stimuli in Academic Advertising Research

    Anne Hamby, C A Russell•ARTICLE•Journal of Advertising•2023

    Advertisers and marketers increasingly adopt and invest in audiovisual formats for their communications. In contrast, academic researchers often rely on static visual stimuli to test advertising- and marketing-related research questions. In this research note, we discuss whether and how academic research could benefit from the ability to develop and use dynamic audiovisual stimuli and we consider the validity-related trade-offs inherent in their …

  • It’s Written on Your Face: How Emotional Variation in Super Bowl Advertisements Influences Ad Liking

    Niusha Jones, Anne Hamby•ARTICLE•Journal of Advertising•2024

    While prior work has examined the effects of emotions on consumers’ attitudes toward ads, little research has explored how the joint presence of positive and negative emotions affects ad-related outcomes and to what extent such ads are common. This research leverages recent advances in emotion recognition technology to identify emotions based on the facial expressions of actors in Super Bowl ads aired over the past five years. We examine how the …

  • Inclusive curricular interventions and pedagogy in undergraduate engineering: A literature review

    Open Access•Brooke Heller, Krishna Pakala et al.•ARTICLE•Discover Education•2026

    This systematic literature review investigates how inclusive curricular interventions and pedagogy in undergraduate engineering education influence sense of belonging, professional identity, and persistence among historically underserved students. Analyzing 40 peer-reviewed studies published between 2000 and 2024, we employed thematic analysis across two coding cycles to identify patterns in intervention types and outcomes. Multiple curricular th…

  • Telling Their Stories: A Narrative Intervention to Support Belonging, Identity, and Persistence in Engineering Students

    Open Access•Brooke Heller, Krishna Pakala et al.•ARTICLE•Education Sciences•2026

    Engineering programs in the United States continue to struggle with high attrition and limited diversity. This study investigates an unconventional solution: a narrative-based intervention where students write and perform their own engineering stories to build resilience and improve retention. While engineering curricula typically emphasize technical rigor, this research explores how a storytelling intervention influenced undergraduate students’ …

Psychology (6 works) · Media Influence and Health (5 works) · Narrative (4 works) · Social Psychology (4 works) · Advertising (3 works) · Business (3 works) · Computer Science (3 works) · Consumer Behavior in Brand Consumption and Identification (3 works) · Media, Gender, and Advertising (3 works) · Affect (linguistics) (2 works)

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