Melanie Kohnen
Biographic Data
| ID | 9417027 |
|---|---|
| NAME | Melanie Kohnen |
| GIVEN NAMES | Melanie |
| FAMILY NAME | Kohnen |
| SIGNATURE | KOHNEN M |
| AFFILIATIONS | New York University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2015 |
| H-INDEX | 1 |
Cultural Diversity as Brand Management in Cable Television
This article explores the strategic use of cultural diversity as brand management tool in cable television via the case study of The Fosters, a prime-time soap on ABC Family. Specifically, I examine three interrelated facets of The Fosters and its industrial context, namely the program's representation of meaningful cultural diversity, how this meaningful diversity functions as a strategy for ABC Family's brand of "A New Kind of Family," and how …
‘The power of geek’
San Diego Comic-Con (SDCC) has become one of the most important venues for direct interaction between the entertainment industry and audiences. Every July, the four-day convention offers the comic
Cultural Diversity as Brand Management in Cable Television
This article explores the strategic use of cultural diversity as brand management tool in cable television via the case study of The Fosters, a prime-time soap on ABC Family. Specifically, I examine three interrelated facets of The Fosters and its industrial context, namely the program's representation of meaningful cultural diversity, how this meaningful diversity functions as a strategy for ABC Family's brand of "A New Kind of Family," and how …
‘The power of geek’
San Diego Comic-Con (SDCC) has become one of the most important venues for direct interaction between the entertainment industry and audiences. Every July, the four-day convention offers the comic
Cultural Diversity as Brand Management in Cable Television
This article explores the strategic use of cultural diversity as brand management tool in cable television via the case study of The Fosters, a prime-time soap on ABC Family. Specifically, I examine three interrelated facets of The Fosters and its industrial context, namely the program's representation of meaningful cultural diversity, how this meaningful diversity functions as a strategy for ABC Family's brand of "A New Kind of Family," and how …
Advertising (2 works) · Business (2 works) · Media, Gender, and Advertising (2 works) · Sociology (2 works) · Anthropology (1 works) · Art (1 works) · Cable television (1 works) · Comics (1 works) · Comics and Graphic Narratives (1 works) · Computer Science (1 works)