Javier Sanz-Aznar
Biographic Data
| ID | 9417037 |
|---|---|
| NAME | Javier Sanz-Aznar |
| GIVEN NAMES | Javier |
| FAMILY NAME | Sanz-Aznar |
| SIGNATURE | SANZ-AZNAR J |
| AFFILIATIONS | Universitat de Barcelona |
| ORCID | 0000-0002-9837-761X |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Self-representation, online identity, and visual framing of Spanish members of parliament on X
Introduction Self-representation on social media has become a central mechanism through which political representatives construct their public image, simultaneously transforming political communication into all its dimensions. The aim of this study is to explore how the Spanish parliamentarians self-represent and construct their political image on X during the investiture of Pedro Sánchez. Methods To that end, a deductive content analysis is appl…
Estrategias de Autorrepresentació Visual de los Parlamentarios Españoles
Mediante la revisión de las imágenes de perfil en la red social X de 300 parlamentarios españoles, se identificaron patrones técnico-estéticos recurrentes en el diseño de sus retratos. Así, se detectó el predominio de fotografías individuales, centradas y con fondos irreconocibles. Esta tendencia muestra una preferencia por imágenes sencillas que buscan focalizar y retener la atención en el retratado. Además, aparecen combinaciones relevantes a p…
The gender gap in film editing
In the early years of cinema, film editing was an activity mainly developed by women. However, as filmmaking became an industry, the profession underwent a marked masculinisation still evident today. This prevalence of men in positions of power aligns with the gender disparity observed across various positions of responsibility in the film industry. Based on data provided by associations currently affiliated with the International Federation of F…
Differentiating types of cinematographic shot changes by cut through an EEG power spectral analysis
Films are composed of different sequentially ordered shots limited by cuts, which bound the last frame of the outcoming shot and the first frame of the incoming shot. In turn, film editing is known to impact its aesthetics, and has been widely studied in film theory. The objective of this research was to locate and identify neuronal response patterns that make it possible to differentiate between specific types of shot changes by cut. The analysi…
El marketing del neuromarketing en la industria cinematográfica
Está comprobado que el neuromarketing es una herramienta efectiva para perfeccionar ciertas estrategias de venta. A pesar de esa afirmación, existen discusiones sobre cuáles son los límites reales de su efectividad y cómo debe ser la metodología en base a la que se establezcan las mediciones que reflejen los procesos neuronales de los sujetos de estudio. Un área concreta donde las estrategias de neuromarketing resultan más opacas y están menos va…
No prominent works on this page.
El marketing del neuromarketing en la industria cinematográfica
Está comprobado que el neuromarketing es una herramienta efectiva para perfeccionar ciertas estrategias de venta. A pesar de esa afirmación, existen discusiones sobre cuáles son los límites reales de su efectividad y cómo debe ser la metodología en base a la que se establezcan las mediciones que reflejen los procesos neuronales de los sujetos de estudio. Un área concreta donde las estrategias de neuromarketing resultan más opacas y están menos va…
Differentiating types of cinematographic shot changes by cut through an EEG power spectral analysis
Films are composed of different sequentially ordered shots limited by cuts, which bound the last frame of the outcoming shot and the first frame of the incoming shot. In turn, film editing is known to impact its aesthetics, and has been widely studied in film theory. The objective of this research was to locate and identify neuronal response patterns that make it possible to differentiate between specific types of shot changes by cut. The analysi…
Estrategias de Autorrepresentació Visual de los Parlamentarios Españoles
Mediante la revisión de las imágenes de perfil en la red social X de 300 parlamentarios españoles, se identificaron patrones técnico-estéticos recurrentes en el diseño de sus retratos. Así, se detectó el predominio de fotografías individuales, centradas y con fondos irreconocibles. Esta tendencia muestra una preferencia por imágenes sencillas que buscan focalizar y retener la atención en el retratado. Además, aparecen combinaciones relevantes a p…
The gender gap in film editing
In the early years of cinema, film editing was an activity mainly developed by women. However, as filmmaking became an industry, the profession underwent a marked masculinisation still evident today. This prevalence of men in positions of power aligns with the gender disparity observed across various positions of responsibility in the film industry. Based on data provided by associations currently affiliated with the International Federation of F…
Self-representation, online identity, and visual framing of Spanish members of parliament on X
Introduction Self-representation on social media has become a central mechanism through which political representatives construct their public image, simultaneously transforming political communication into all its dimensions. The aim of this study is to explore how the Spanish parliamentarians self-represent and construct their political image on X during the investiture of Pedro Sánchez. Methods To that end, a deductive content analysis is appl…
Advanced Image Processing Techniques (1 works) · Advertising (1 works) · Advertising and Communication Studies (1 works) · Art (1 works) · Artistic and Creative Research (1 works) · Audiology (1 works) · Business (1 works) · Cognitive psychology (1 works) · Communication and COVID-19 Impact (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works)