Antón Álvarez-Ruiz
Biographic Data
| ID | 9423743 |
|---|---|
| NAME | Antón Álvarez-Ruiz |
| GIVEN NAMES | Antón |
| FAMILY NAME | Álvarez-Ruiz |
| SIGNATURE | ÁLVAREZ-RUIZ A |
| AFFILIATIONS | Universidad Complutense de Madrid |
| ORCID | 0000-0003-3497-8499 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
The “Hawkers” case study
This study investigates the key to success of Hawkers, a Spanish company involved in the online marketing of sunglasses and a remarkable example of so-called start-ups. Starting up with a modest investment capital, this company, in becoming an internationally renowned brand, has quickly managed to achieve a high level of capitalization and an outstanding sales volume. To achieve this, Hawkers has developed an innovative management communication s…
No prominent works on this page.
The “Hawkers” case study
This study investigates the key to success of Hawkers, a Spanish company involved in the online marketing of sunglasses and a remarkable example of so-called start-ups. Starting up with a modest investment capital, this company, in becoming an internationally renowned brand, has quickly managed to achieve a high level of capitalization and an outstanding sales volume. To achieve this, Hawkers has developed an innovative management communication s…
Advertising (1 work) · Advertising and Communication Studies (1 work) · Brand management (1 work) · Business (1 work) · Communication and COVID-19 Impact (1 work) · Computer Science (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Digital media (1 work) · Knowledge management (1 work)