Andaratu Achuliwor Khalid

Biographic Data

ID942876
NAMEAndaratu Achuliwor Khalid
GIVEN NAMESAndaratu Achuliwor
FAMILY NAMEKhalid
SIGNATUREKHALID A A
AFFILIATIONSResearch and Consultancy Center (RCC), University of Professional Studies, Accra (UPSA), P. O Box LG 149, Legon, Accra, Ghana ().
ORCID0009-0009-9849-5307
VERIFIEDYes
TOTAL WORKS2
TOTAL CITATIONS0
WORKS AS AUTHOR2
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2024
LATEST PUBLICATION YEAR2025
H-INDEX0

  • Relationship Marketing and Customer Loyalty

    Albert Martins, Kris Hilton et al.ARTICLEJournal of African Business2025

    Research shows that relationship marketing and customer loyalty are significantly correlated without considering the time or intensity dimension of the relationship. So, this study investigates whether relationship duration, strength, and intensity moderate the association between relationship marketing and customer loyalty in an emerging market. We adopt a quantitative research approach and a cross-sectional survey design to collect the data fro…

  • Women's Autonomy in Maternal Healthcare Decision-Making in Urban Ghana

    Andaratu Achuliwor Khalid, Dennis Avilés Irahola et al.ARTICLEJournal of Comparative Family…2024References: 32

    Enhancing women's decision-making autonomy in developing countries constitutes one of the recognised approaches to improving maternal healthcare service utilisation. The inability of women to make decisions about their health, the lack of universal health insurance, and inadequate health facilities are contributing factors to high maternal mortality rates in many countries in the developing world. This study explored women's decision-making auton…