Rofi ROFAIDA
Biographic Data
| ID | 9428965 |
|---|---|
| NAME | Rofi ROFAIDA |
| GIVEN NAMES | Rofi |
| FAMILY NAME | ROFAIDA |
| SIGNATURE | ROFAIDA R |
| ORCID | 0000-0001-5141-7824 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Strategies for Business Sustainability Through Digital Marketing and Innovation in Aspiring Geopark
This study explores the impact of digital marketing on business sustainability through geoproduct innovation among Micro, Small, and Medium-sized Enterprises (MSMEs) in the Aspiring Geopark Pangandaran. While previous research has examined geoproduct development and its contributions to local livelihoods, limited studies have addressed the relationship between digital marketing, geoproduct innovation, and MSME sustainability in a geopark setting.…
No prominent works on this page.
Strategies for Business Sustainability Through Digital Marketing and Innovation in Aspiring Geopark
This study explores the impact of digital marketing on business sustainability through geoproduct innovation among Micro, Small, and Medium-sized Enterprises (MSMEs) in the Aspiring Geopark Pangandaran. While previous research has examined geoproduct development and its contributions to local livelihoods, limited studies have addressed the relationship between digital marketing, geoproduct innovation, and MSME sustainability in a geopark setting.…
Business (1 work) · Geography (1 work) · Geopark (1 work) · Geotourism and Geoheritage Conservation (1 work) · Marketing (1 work) · Sustainability (1 work) · Tourism (1 work)